We continue our series of Women In The Tequila Industry with Cecilia Norman, Communication Manager for the Tequila Interchange Project, a non-profit organization and consumer advocacy group for tequila. We asked Ceci and other prominent women leading the charge for change in the Tequila Industry and beyond a short list of questions. As you’ll read, it hasn’t been all margaritas and … Read more
In the 2010 industry classic special report entitled Tequila Appreciation for USA Today, it listed five tequila trends to watch. Here, we’re focusing on one of them… The role of women in the tequila industry. The report predicted that more women, in particular Latina/Hispanic women with family ties to agave growers and tequila producers, would … Read more
Mike Morales & Alex Perez taste and review Mary Clemente’s Jurado Tequila in this classic podcast episode of Sipping off the Cuff. Watch Jurado’s new video on the story of Jurado here: Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.
Tequila Boss Ladies “The world will be saved by the western woman.” The Dalai Lama, Vancouver Peace Summit, September 2009 We’re pretty sure His Holiness had no idea that his proclamation would also include this Who’s Who of women in the Tequila Industry and beyond. Mary Clemente—Jurado Tequila… Exclusivity breeds demand and Clemente’s Jurado Tequila, nicknamed … Read more
Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. … Read more
We sit down and have an intimate chat with Bertha Gonzalez Nieves, Co-Founder and CEO of Casa Dragones at the Chateau Marmont Hotel in Hollywood. Unfortunately, I couldn’t use all the sound and video equipment I lugged around for our interview. As soon as I started taken some equipment out, I was reprimanded. I guess … Read more
Alexander Perez of Tequila Aficionado has an intimate chat with Bertha Gonzalez Nieves, Co-Founder and CEO of Casa Dragones at the Chateau Marmont Hotel in Hollywood. Sound & video recording is frowned upon by the Chateau Marmont so Alex was lucky to manage to sneak out with this little gem. Never miss and article or … Read more
Sofia Partida on Partida Tequila and Food Pairing Alexander Perez interviews the dynamic Sofia Partida of Partida Tequila at The Spirits of Mexico Event in San Diego, CA. Sofia Partida, A long time proponent of tequila and food pairing, something Lucinda Hutson, the Martha Stewart of Tequila, has been doing for a very … Read more