Sauza Does it Again If you haven’t read my commentary on the Sauza marketing campaigns, you can catch up here. Safe to say, I’m not a big fan of the dumb tequila commercial. After watching all of the Sauza commercials, I’ve come to the conclusion that Sauza really wants to make us laugh with these … Read more
The Patron Way may have been the only book we reviewed at Tequila Aficionado last year, but it was worthy of nomination in the Tequila Aficionado 2013 Brands of Promise awards and definitely worthy of a gold medal. As I mentioned in my original review, “The Patron Way is the tragic story of a thirteen-year … Read more
Happy New Year from all of us at Tequila Aficionado! We’ve been working on the Tequila Aficionado relaunch since March 2013. Though we’ve come a long way from our initial launch in 1999, we still have even bigger plans for growth this year. If you thought we produced a lot of information last year, just … Read more
Study Shows Moderate Drinking Cuts Risk of Heart Disease in Men by 51% By Kathleen Doheny, WebMD Health News Nov. 18, 2009 — Regular consumption of alcohol — beer, wine, or hard liquor — reduces the risk of heart disease in men by a third or more, according to a new Spanish study. [Tweet “Regular consumption of alcohol … Read more
Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. … Read more
Historic Mexican Distillery Aids Bar’s Bid for Tequila Industry’s Top Honor! New York, New York, September 15, 2010: A West Village hidden gem,Agave NYC, and one of Mexico’s most important tequila distilleries, Casa San Matias, collaborate in an exclusive pairing to qualify the Restaurant and Tequila Bar for the Tequila Industry’s most coveted award, the … Read more