Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. … Read more
Mike Morales and Alex Perez of Tequila Aficionado taste and review Tequila Toro Dorado Plata. Have you tried Toro Dorado Plata yet? Tell us what you thought in the comments section below! Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View … Read more
The Spanish word “Suerte” translates to “luck.” The bottles of all three Suerte expressions are decorated with a marketing-friendly rabbit designed by a tattoo artist in a native Mexican (Aztec/Mayan) style. It’s accompanied by a Partida/spirit bird-style origin story. This time, tequila was discovered by a farmer’s wife who saw a rabbit getting tipsy on … Read more
Mike Morales and Alexander Perez taste Mi Buen Tequila Blanco and share their thoughts in this episode of Sipping off the Cuff. Sipping off the Cuff Sipping off the Cuff(tm) began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program. Sipping off the Cuff is broadcast … Read more
Mike Morales recently attended a great mixology event at Angel Stadium hosted by Camarena Tequila, featuring Joel Black of BlackLab Ventures. More on Camarena Tequila Coming Soon! Mike has a big article about the event in the works now so look for it here soon. In the meantime, see if you can find him here … Read more
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Imagine what it would be like to see your tequila in high definition, or… To listen to it with the clarity of satellite radio–without static, or the constant interruption of commercials and annoying DJs yelling at you. That’s exactly what it’s like to taste tequila using an aerator. But not just any aerator– A Vinturi … Read more
Alex Perez and Mike Morales taste Sparkle Donkey Reposado in this edition of Sipping off the Cuff. Have you tried Sparkle Donkey? How did you like it? Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters.
We’re pretty excited today here at Tequila Aficionado Media. Mike and I are participating in the beta test of the Tequila Matchmaker Android App. (The iVersion has been out for a while now, but droids like us have been waiting for this!) We both downloaded it to our Android phones yesterday. In case you aren’t … Read more
We have a fairly relaxed work environment here at Tequila Aficionado Media. Perhaps that’s an understatement… We drink tequila at work and make fun of each others mistakes. Thanks to modern technology, we can tell the world about the silly things that happen all in a day’s work at Tequila Aficionado. Never miss and article … Read more