A Sotol By Any Other Name

[On a sweltering August afternoon, Tequila Aficionado Media was invited by Mike Groener, CEO and President of Genius Liquids to sip and savor the latest addition to their Desert Spirit line, Texas Sotol, at their distillery in Austin, TX .] Here Comes the Rain Again Ask anyone who has spent any significant amount of time living in … Read more

Mexican Spirits and Beer are Mainstream in El Norte

Made In Mexico It didn’t take the North American Free Trade Agreement to get U.S. consumers to buy Mexican. Tequilas, brandies, liqueurs and beers from south of the border have been popular here for years. Nafta, a steadily growing Hispanic population and increasingly worldly consumers have helped grow these products even more dramatically in recent … Read more

The Exploitation–and the Evolution–Of the Tequila Girl

Originally Published July 17, 2009 at Cocktailmatch.com By M.A. “Mike” Morales The Exploitation Recently, I was invited to a tequila tasting at a local restaurant and bar in the Albuquerque area called The Range Cafe. I know the importer of this brand and I am very fond of it, so naturally, I wanted to lend … Read more

Tequila Ocho Single Barrel Anejo Tequila Review | Steve Coomes

You only turn 50 once, so why not celebrate? That was my logic last fall when I bought a bottle of Tequila Ocho Single Barrel Anejo (NOM 1474). I don’t commonly spend $78 for spirits, but, hey, it was a special occasion made extraordinary by this smart splurge. Some reviewers tend to gush over new … Read more

Germán González–Tequila From The Heart

german gonzalez

[In early November of 2014, San Antonio resident and neighbor, Germán González, joined us at our home office.  That evening, he brought his full array of Tequila Uno (T1)–Ultra Fino, Selecto, Excepcional, Tequila Estelar, along with the much acclaimed ultra-aged Tears of Llorona.  In a more relaxed atmosphere and without his signature Panama hat and guayabera, Germán … Read more

2013 Brands of Promise Awards: Overproof

2013 Overproof Awards Most spirits you’ll find in the United States markets are 80 Proof (or 40% Alcohol By Volume) but some brands will create an overproof spirit that is aimed at the beverage industry and mixologists.  Two classic tequilas were in the running in the 2013 Tequila Aficionado Brands of Promise Overproof Awards. [Tweet … Read more

2013 Brands of Promise Awards: Legacy

2013 Legacy Awards Some tequilas are so legendary that they belong in a class all by themselves.  In 2013, Tequila Aficionado was lucky enough to finally witness the importation of two such amazing tequilas into the United States.  The 2013 Tequila Aficionado Brands of Promise Legacy Awards have been created specifically to honor these brands … Read more

Women In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

No list of Tequila Boss Ladies would be complete without mentioning the likeable and charismatic Sophie Decobecq, creator of the award winning Calle 23 Tequila. Aside from her wacky sense of humor where marketing her tequila is concerned (‘Tequila makes us smarter. So, drink smart” is one of her favorite slogans), Sophie has a unique … Read more

Spirits of Mexico 2013 in Pictures

Tequila Aficionado Media covers North America’s premier agave spirits tasting event – Spirits of Mexico Since a picture says a thousand words, Rick Thibault Levy, Tequila Aficionado’s correspondent to the 2013 Spirits of Mexico show, took plenty – along with some great video (video coming soon).  For your viewing enjoyment, we present the 2013 Spirits … Read more

Tapatio 110 Tequila Review

On the anniversary of the first importation of tequila into the United States, Tequila Aficionado proudly presents Carlos Camarena’s most recent offering to Mayahuel as Alex Perez and Mike Morales taste & discuss Tapatio 110 Blanco. Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html … Read more