Embajador Tequila: Business As Usual

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] Let’s … Read more

Embajador Tequila: Rectifying the Situation

[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article.  No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media.  This article was written by, and is the opinion of, M.A. “Mike” Morales.] [Tweet … Read more

NOM 199 Will Bring the Tequila & Mezcal Apocalypse

[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico.  Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against … Read more

The BIG Business of Kosher Tequila, Part III

[An urgent text message about Kosher tequila from an agave beverage manager at a thriving new bar in New York City, and the resulting questions raised from research into this misunderstood market from all points–tequila and mezcal brand owners, consumers, and rabbinical representatives of the Jewish faith–prompted me to finally discuss the positive, often flawed, and vastly under served kosher … Read more

The Rules of Agave with Germán González

In these next two clips, while enjoying sips of Germán González’s masterpiece, Tears of Llorona, we discuss the ins and outs of the tequila business. The Only Rule That Counts Germán Gonzalez, distiller of T1 Tequila Uno and Tears of Llorana, reveals the only real rule, according to the normas (the rules and regulations that govern the … Read more

Dazed & Diffused: More on the Diffuser in Tequila Production

We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2  where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas.  Here, Tequila Aficionado Media delves deeper… What’s Not on The Menu On … Read more

Know Your Way Around the NOM List

nom list, tequila, gnome list

Get the latest GNOME list every month in Tequila Aficionado Magazine. Not sure what you’re looking for or why you should read it? We’ll explain the mysteries of the NOM LIST and why you should understand it… The Norma Oficial Mexicana (Official Mexican Standard), abbreviated NOM, is the name of each of a series of official, … Read more

The Education of a Tequila Drinker: Varietals

Originally posted on December 29, 2012 at www.LisaPietsch.com For those of you who may not have noticed, I’m a pretty big fan of tequila.  To me, it is a food group!  It is also a topic that my brother and I will discuss at great length and provides a special connection for siblings who live … Read more

Women In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales

In the 2010 industry classic special report entitled Tequila Appreciation for USA Today, it listed five tequila trends to watch.  Here, we’re focusing on one of them… The role of women in the tequila industry. The report predicted that more women, in particular Latina/Hispanic women with family ties to agave growers and tequila producers, would … Read more

Tequila 88: A Tequila Hero’s Journey

Hari Dhiman, dressed in a black tuxedo, stood humbly but firmly at the podium and looked out over the darkened auditorium packed with guests and well-wishers from all over the Inland Empire of Southern California. A masterful networker and community leader, the Founder and CEO of upstart tequila brand Tequila 88 had formally invited this who’s-who … Read more