Search Results for: tier system

A Bacanora Boss Lady Tells All: Adriana Torres

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Adriana Torres:  Bacanora Boss Lady So, how does a well-educated, forty-something mother of three get deeply involved in the remote bacanora-distilling communities of rural Sonora? For this “Bacanora Boss Lady,” it began as a university school project. We’ll let Adriana tell you her amazing and life-changing journey–in her own words–but first… Meet Bacanora Mezcal is … Read more

Mezcalaria, The Cult of Mezcal: Book Review by Alvin Starkman

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Mezcalaria,The Cult of Mezcal:  Book Review By Alvin Starkman, M.A., J.D. Mezcalaria, Cultura del Mezcal, The Cult of Mezcal (Farolito ediciones, 2012) is the third edition, first bilingual (English-Spanish), of the seminal 2000 publication by author Ulises Torrentera.  The book is highly opinionated on the one hand, yet on the other contains a wealth of … Read more

Change is at Hand for the Tequila Market, Part II

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  Part II of II Written by Chris Zarus of TequilaRack The Economic Fall of the Medium Sized Producer As the dooms day clock ticks down, all but the biggest distilleries, short on cash and heavy in liquid inventory, will soon be courting anyone with a US dollar. But that market is rather small, and … Read more

Change is at Hand for the Tequila Market, Part I

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Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume … Read more

It’s The End of the Tequila World As We Know It

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Originally written by Chris Zarus for TequilaRack. The Economic Fall of the Medium Sized Producer As the dooms day clock ticks down, all but the biggest distilleries, short on cash and heavy in liquid inventory, will soon be courting anyone with a US dollar. But that market is rather small, and unless the CRT (Consejo … Read more

Passion for Tequila, Culture, Fun, and Family Fuel Success at Tres Agaves

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By Ryan Kelley | 12.01.10 Tequila bars are wonderful places. Like the distilleries in Jalisco, they’re packed with people who have a passion for tequila. One of the best and most well-respected tequila bars in the country is Northern California’s Tres Agaves, which boasts locations in both San Francisco and Roseville, just outside Sacramento. After … Read more