Why Go Kosher? That’s what we asked several Kosher tequila and mezcal brand owners and ambassadors. Some of their reasons may surprise you. Richard Sorenson, Founder of Dulce Vida Tequila, the only 100 proof organic tequila to date, comes from an organic foods background having developed the first USDA organic energy drink on the market to … Read more
From the Vault June 11, 2002 Even as swarms of monarch butterflies flutter back to the United States from their winter home in Mexico, another less-loved but equally large migration has winged its way north: tens of millions of Mexican bats. MEXICO CITY (AP) –U.S. schoolchildren fascinated by the orange-and-black butterflies might not go quite … Read more
[On a sweltering August afternoon, Tequila Aficionado Media was invited by Mike Groener, CEO and President of Genius Liquids to sip and savor the latest addition to their Desert Spirit line, Texas Sotol, at their distillery in Austin, TX .] Here Comes the Rain Again Ask anyone who has spent any significant amount of time living in … Read more
[Tweet “Editors of major men’s magazines still insist that their audience only shoots tequila.”] One Day, At Band Camp… Recently, myself, and a few select others in this tightly knit tequila community, were asked to be interviewed for quotes concerning “surprising things you can do with tequila” for the May issue of a major, worldwide men’s magazine. In … Read more
[Between seminars during the Fourth Annual San Antonio Cocktail Conference, Tequila Aficionado Media was invited to the Ambhar Tequila Relaxation Lounge inside the historic Sheraton Gunter Hotel where we finally sampled each expression of this elusive brand with a jaded past. The following day, we caught up with the new Ambhar CEO, Jaime Celorio, at the acclaimed … Read more
Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off … Read more
Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in … Read more
Jerry was the first brave soul to submit a guest review for Tequila Aficionado and earn himself a Vinturi Spirit Aerator. We have a feeling he’ll be tasting a lot more tequilas with it once it arrives on his doorstep! Want to submit a review of your own? We’d love to read it! Click here … Read more