The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

Originally published on TequilaAficionado.com Dec 3, 2006     In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have … Read more

Epic Growth for Tequila Aficionado Media in 2014

Tequila Aficionado Media (TequilaAficionado.com) enjoyed epic growth during our Quinceanera!  Our annual report is in and our goals for growth in 2014 have not only been met, but they’ve been exceeded (despite recent attempts by hackers).  If you’re considering becoming a contributing writer, looking for exposure for your own tequila blog or planning your advertising … Read more

Ready For A Taste of Old Town?

  Many were disappointed with the moving of the Spirits of Mexico festival to a new venue this year.  Old Town San Diego businesses have always benefited from this event and most came to look forward to the annual visit from aficionados of agave spirits.  Rather than be put off, the Mexican restaurants and tequila … Read more

Change is at Hand for the Tequila Market, Part II

  Part II of II Written by Chris Zarus of TequilaRack The Economic Fall of the Medium Sized Producer As the dooms day clock ticks down, all but the biggest distilleries, short on cash and heavy in liquid inventory, will soon be courting anyone with a US dollar. But that market is rather small, and … Read more

It’s The End of the Tequila World As We Know It

Originally written by Chris Zarus for TequilaRack. The Economic Fall of the Medium Sized Producer As the dooms day clock ticks down, all but the biggest distilleries, short on cash and heavy in liquid inventory, will soon be courting anyone with a US dollar. But that market is rather small, and unless the CRT (Consejo … Read more

Passion for Tequila, Culture, Fun, and Family Fuel Success at Tres Agaves

By Ryan Kelley | 12.01.10 Tequila bars are wonderful places. Like the distilleries in Jalisco, they’re packed with people who have a passion for tequila. One of the best and most well-respected tequila bars in the country is Northern California’s Tres Agaves, which boasts locations in both San Francisco and Roseville, just outside Sacramento. After … Read more