The Roca Patron Road Show

  Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in … Read more

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe … Read more

Spirits of Mexico 2013 in Pictures

Tequila Aficionado Media covers North America’s premier agave spirits tasting event – Spirits of Mexico Since a picture says a thousand words, Rick Thibault Levy, Tequila Aficionado’s correspondent to the 2013 Spirits of Mexico show, took plenty – along with some great video (video coming soon).  For your viewing enjoyment, we present the 2013 Spirits … Read more

Unlocking Mercado’s Mexican Spirits Treasures

Welcome to Mercado where they keep the spirits of Mexico locked in a treasure chest of amazing proportions! Click here to see Marco open the vault! Never miss and article or review again – Subscribe now! * indicates required Email Address * Email Format html text View previous newsletters. ~~~~~~~~~~ Subscribe to Tequila Aficionado Magazine … Read more

Passion for Tequila, Culture, Fun, and Family Fuel Success at Tres Agaves

By Ryan Kelley | 12.01.10 Tequila bars are wonderful places. Like the distilleries in Jalisco, they’re packed with people who have a passion for tequila. One of the best and most well-respected tequila bars in the country is Northern California’s Tres Agaves, which boasts locations in both San Francisco and Roseville, just outside Sacramento. After … Read more

My Adventures in Tequila – Part 1

By Ryan Kelley | 06.02.10 I am a little winded as a group of us walk up a trail that leads to the highest point on Guillermo Sauza’s property in Tequila. I only had to look up at the ancient volcano that dominates the Southern sky to explain my shortness of breath. The town of … Read more