Heartland Tour Tasting in Kansas Leads to Distribution Deals

[The spirits that traveled with us were paid sponsors of the Tequila Aficionado Heartland Tour and paid a nominal fee to be mentioned here and on our networks as we saw fit.  Felipe’s Restaurant provided us with no payment but the food was well worth it.  We were hungry.]  Our Friends at Felipe’s The Lujano … Read more

And Away We Go! The Heartland Tour Begins!

*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. And we’re off!  The Tequila Aficionado 2016 Heartland Tour is off and running!  You can still ride along vicariously though! Here’s … Read more

Heartland Tour Map & Itinerary

*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. It’s Official – We Have a Rockin’ Itinerary!! Here’s the map – it is a public map on Google so feel … Read more

Tequila Aficionado Heartland Tour – Mas Mexican Freetail Bats

*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour. Have you heard about the Tequila Aficionado Heartland Tour? Every year, we take a little trip that allows us to create … Read more

Tequila Marketing Happy Talk

Some well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila… “PSA: “super premium” has no real meaning—it’s marketing happy talk.” While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing … Read more

Legendario Domingo Mezcal Review

From the Mezcal Legendario Domingo Website Venimos de una tierra llena de misticismo,donde uno se cautivacon el simple hecho de pasearseentre los callejones o ver la sonrisa de un niño.Quieres vivir una vida donde no porcasualidad exista más de un domingoque sea legendario. Quieres creer que eres invencible, que nadaestá fuera de tu alcance. Deseas … Read more

2015 Brands of Promise

2015 Brands of Promise Awards Nominees Special Categories Organic Tequila (Blanco) One With Life Tequila Liqueur 1921 La Crema 15%ABV Most Improved (Comeback Player) Demetrio Agave Wine Nectar Blends Agave Spirit Revel Avila triple distilled (blanco, reposado, 80 proof, 40% ABV) añejo–48% 96 proof   Packaging Tequila Packaging   Ambhar   Aguila Real   Malinalli … Read more

Spice Up The Holidays with Peligroso Cinnamon!

Peligroso Cinnamon is back! I can’t tell you how happy I am to see Peligroso Cinnamon out and about again since its move to Diageo. We received a sample of the previous infusion (before the Diageo buy out and distillery move) and it was a huge hit with us.  In fact, we awarded it a … Read more

2nd Annual New Mexico International Tequila Experience™

  From the Tequila Aficionado Vault, June 2, 2002 Mike Morales and his team do it again, with the 2nd Annual New Mexico International Tequila Experience™ the largest tequila tasting in the South West. A Night to Remember “The demand for more information after our inaugural show had been overwhelming, and this year’s event has … Read more

Mezcal Production in Oaxaca – More Mezcal is on the Way! by Alvin Starkman

The Maturation of Palenques and Mezcal Production in Oaxaca, 2015: Migration, Certification, Expansion    Alvin Starkman, M.A., J.D. Every two weeks or so I’m asked about the change in the number  of artisanal mezcal distilleries, or palenques, in and around the central valleys of Oaxaca, given the dramatic rise in the spirit’s global popularity over … Read more