The Package The packaging was promising. The bottle is a deep, earthy brown-black like those cups of coffee I enjoy every morning. The lettering was white with gold trim, just enough bling to show they’d taken some pride in this product. The Open Alex’s Inspector Clouseau voice kept coming to mind as I broke the seal. I removed … Read more
Bloodshed On Jan. 22, 2018, a particularly savvy tequila brand owner announced in a private message to this office: “Agave prices out of control. $22/kilo. Industry getting destroyed!” Coincidentally, earlier that same day, another brand owner/ambassador admitted to us that the current cost had blown up to $24/kilo. That savvy brand owner then added to … Read more
[Tweet “How to Infuse Your Tequila Con Ganas”] The Bing Crosby Effect Influencer Marketing is a hot social media buzz phrase that can be directly attributed to Bing Crosby. From the moment the famed crooner, and fellow entertainer and business partner, Phil Harris, imported Herradura, the first 100% agave tequila into the US, celebrity endorsements … Read more
It all started when I checked in to Pinterest to make some updates. I found this recipe for Four Ingredient Flourless Chocolate Mug Cake. It’s been pinned over 10,000 times for good reason. How can I add Avion Espresso to this recipe? Of course, my first thought, as it is for every chocolate recipe is … Read more
Avion Anejo Tequila Mike Morales and Alex Perez taste and discuss Avion Anejo Tequila, nominating it for the 2014 Brands of Promise Awards. [Tweet “Avion Tequila “A great anejo””] Avion Anejo Age: Two years (Twice as long as than the industry norm) Color: Rich amber Aroma: Roasted agave with woody notes and hints of peach … Read more
Avion Reposado Tequila Mike Morales and Alex Perez taste and discuss Avion Reposado Tequila, nominating it for the 2014 Brands of Promise Awards. Avion Reposado Age: Six months (3 times longer than the industry norm) Color: Light amber Aroma: Roasted agave with pleasant notes of oak and vanilla Taste: Floral with hints of cherry, peach and … Read more
Avion Blanco Tequila Mike Morales and Alex Perez taste and discuss Avion Blanco Tequila, nominating it for the 2014 Brands of Promise Awards. Avion Blanco (Silver) Voted “World’s Best Tasting Tequila” and “Best Unaged White Spirit” at the San Francisco World Spirits Competition, ranking #1 against all tequilas, vodkas, gins and white rums. Age: Unaged … Read more
Tequila Test Kitchen You may have heard about the Tequila Aficionado Test Kitchen. I’d like to share one of our projects with you today. When Ken Austin was kind enough to send us a bottle of Avion’s brand new Avion Espresso, I fell so deeply in love with this rich nectar that combined my two … Read more
By Ryan Kelley | 10.01.10 Avion, the other character in HBO’s Entourage Everyone in the business of selling high-quality, premium 100% blue agave tequila shares a primary mission of educating consumers on sipping ‘good’ tequila and breaking the mixto curse that comes from youthful indulgence and agave abuse. Some people were cursed so badly they … Read more
Bringing consumers and craft agave spirits like tequila, bacanora, mezcal, sotol and raicilla together since 1999 through www.TequilaAficionado.com and social media, Tequila Aficionado is now in its 4th year as a print magazine! The electronic (PDF) version is always FREE for Subscribers. Visit bit.ly/subscribeTAMag to subscribe today. Tequila Aficionado Magazine is the ONLY direct-to-consumer magazine specifically … Read more