Rediscovering Demetrio Tequila

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour.]

Jim of All Trades

Rediscovering Demetrio Tequila http://wp.me/p3u1xi-4x4

Jim Driscoll bubbles with excitement at the anticipation of talking about his newly retooled Demetrio tequila (NOM 1459) expressions.

A self-proclaimed type-A kind of guy, this dynamo has accomplished more than most of us will in our lifetimes–

Professional bull rider, golfer, mountain climber, sky diver, scuba diver, martial artist, (deep breath!)…

A certified small business coach, international speaker, and best selling author, with the dubious distinction of being thrown out of his Toastmasters Club for winning too often!

Jim is now the CEO of Ekeko Wine and Spirits which handles a portfolio of so many stellar award winners that they’re hard to keep track of.

Rediscovering Demetrio Tequila http://wp.me/p3u1xi-4x4

We met up with Jim at Doneraki restaurant in his home town of Houston during Tequila Aficionado’s 2016 Heartland Tour.

Here’s our visit with the irrepressible Jim Driscoll.

 Tequila Wasn’t on The Radar

Jim Driscoll, CEO of Ekeko Wines & Spirits explains how he came across Demetrio tequila.  Jim relays the story of Demetrio, and why it was important to him to partner with the producer of his tequila.

From Farm to Bottle

Jim discusses how he prefers his Demetrio blanco by starting with the estate grown agave and letting the jimadores choose the plants at their perfect ripeness.

In this way, the quality of Demetrio is controlled from farm to bottle.

The Pure Essence 

Jim reveals that the Mozart Method used in fermentation is a standard procedure in the rum industry, and is also applied to Demetrio tequila.

Jim continues to expound on what makes Demetrio different from other brands which includes double distillation, and double filtration, all in small batches.

The Demetrio Skinny Margarita Difference

Jim explains his strategy to corner the Houston Skinny Margarita market using Demetrio’s specific flavor profile.

Demetrio Plays Well with Others

Jim reveals how his master distiller was able to eliminate Demetrio’s original briney notes.

Driscoll then divulges why he pursued the allspice flavor in Demetrio reposado to pair perfectly with Cointreau in a margarita.

Demetrio Issues a Challange!

Jim discloses why Demetrio was resubmitted to Sipping Off The Cuff(c), and issues a challenge to other brands who have restructured their formulations.

The Perfect Marriage of Agave, Vanilla, and Oak

Quoting our founder, Alex Perez, Jim exposes the secrets behind Demetrio añejo.

Driscoll admits that he has the perfect tequilas for any occasion and summarizes the qualities of each of Demetrio’s expressions.

You Don’t Have to be A Rockefeller

Jim shares his philosophy on providing quality wines and spirits at affordable prices.

Rediscovering Demetrio Tequila http://wp.me/p3u1xi-4x4

Driscoll preaches that you don’t have to pay exorbitant prices for fine tequilas, let alone extra añejos.

Then, he introduces Demetrio’s 5 year Extra Añejo for the first time.

Jim stresses that at Ekeko Wine & Spirits, they’re “Committed to bringing you ultra premium products without the ultra premium price.”

Toasting Demetrio’s 5 Year Extra Añejo

Jim Driscoll leads us in a toast to Demetrio’s 5 Year Extra Añejo.

In The Afterglow

Tequila Aficionado’s CMO, Lisa Pietsch, Jim Driscoll and myself are wowed by Demetrio’s Extra Añejo.

Jim concedes that his sample of the Demetrio Extra Añejo is in actuality a 4 year and a few months expression.

Rediscovering Demetrio Tequila http://wp.me/p3u1xi-4x4

He then announces that the 5 year version will be launched on January 7, 2017.

The Future of Demetrio

Jim conveys his plans for Demetrio’s expansion into other markets scheduled in 2017.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Choose the Right Tequila Glassware

Join Tequila Aficionado Media on Sunday, November 22, 2015 at 9PM CST as Alex Perez and Mike Morales Blab about proper tequila glassware with Martin Duffy, exclusive US representative of the historic Glencairn Chrystal of Scotland.

Riedel Launches the Tequila Glass

As Tequila Aficionado Media first reported in November of 2001, and shared with you again from our vault in the summer of 2015, tenth generation glassmaker Georg J. Riedel presented the perfect tequila tasting glass–the Riedel Ouverture Tequila Glass–at an exclusive ceremony in one of Mexico’s most renowned luxury hotels.

tequila snifter

The over 250 year old Riedel Wine Glass Company, in concert with several prestigious members of the CRT and Casa Noble tequila were involved in its development.

The introduction of the Riedel Ouverture Tequila Glass would serve to elevate the image of tequila from a beverage strictly consumed in shots to an elegant spirit worthy of sipping and savoring.

Originally designed for reposados in mind, the Riedel Ouverture Tequila Glass over the years has been revered by the likes of Master Distiller Germán González as a valuable tasting and nosing tool, and reviled by others as an inadequate vessel to judge the nuances and characteristics of agave spirits.

Many in the industry have questioned why separate glassware hasn’t been produced for each of the agave growing regions, much like the wine and spirits regions of Bordeaux and Cognac.  Tasting and nosing glasses for Atotonilco, Amatitán, Arandas, el valle de Tequila (Tequila Valley), and all points in between should be represented with their own custom stemware.

With all the talk about terroir in tequila and mezcal these days, using proper glassware to discern specific regional characteristics of top notch juice is vitally important.

But, which glasses are the right ones?  What else is out there?

Let’s Blab About Tequila Glassware

Join Tequila Aficionado Media right here on our website on Sunday, November 22, 2015 at 9PM CST when founder, Alex Perez and CEO, Mike Morales blab about other viable options in tequila and mezcal glassware with Martin Duffy, the exclusive representative of the famed Glencairn Chrystal in the US.

On the eve of the 14th anniversary of the introduction of the Tequila Glass, discover other alternatives in glassware to enhance your enjoyment of tequila, mezcal and all agave spirits.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Get Paid to Drink Tequila:

How you can turn your passion into profits and get paid to drink tequila as a blogger, vlogger, podcaster or author

 

Salud!!