Tequila Aficionado Media Announces the 2015 Brands Of Promise Award Winners!

Honors Bestowed During LIVE Blab Webcast

For Immediate Release!

PLATINUMFINAL2015March 14, 2016, San Antonio, TXTequila Aficionado Media’s Third Annual 2015 Brands Of Promise© Awards were broadcast LIVE on Blab in Tequila, Mezcal and other assorted agave-related categories. See the full list of medal recipients here.

Among the brilliant stand outs of 2015, Ambhar Tequila took the Judges’ Best-of-Show accolade scoring highly in several categories. Recent upstarts GOZA and Papa Bueno also made significant showings.  In a surprise return to the Brands Of Promise© Reposado class, Del Bravo Spirits unanimously took the Platinum award with Route 66 tequila.

Legacy brands Orendáin, Milagro, Tequila 1921, Centinela and Herradura were well represented in both the High-End and Value segments, while Dulce Vida and Suerte convincingly cornered the Extra Añejo tequila market.

In what proved to be the toughest bracket for the judges to date, Malinalli Tequila swept the Platinum trophy in the hard fought Blanco division, with Ambhar, El Mayor, and Mamalón tequilas close on its heels.

The surging Mezcal classification was dominated by the popular Gracias A Dios brand, while Montelobos and Amarás collected Golds in each of their groups.

Gold Medal Winner Lisa Elovich, brand owner of Organic Tequila One With Life, was ecstatic, saying, “Thank you so much! It is such an honor to get this award. I know this will help us with marketing and distribution.” She graciously added, “Congratulations to all of the nominees and winners! So happy to be part of it!”

In an equally gracious statement made over their Instagram account, medal recipient Papa Bueno Tequila wrote, “We are honored to have been among this impressive group of nominees! We love tequila and congratulate all the winners and thank Tequila Aficionado for the time, humor and love they bring! Definitely Bueno!”

About the Brands Of Promise Awards

All brands were judged by Founder, Alex Perez and CEO, M.A. “Mike” Morales, as well as by other Tequila Aficionado staff, on how they performed during Tequila Aficionado’s wildly popular Sipping Off The Cuff™ video series seen regularly on TequilaAficionado.com and viewable on its YouTube channel.

Unlike other spirits contests, The Brands Of Promise™ Awards does not require participating agave spirit brands to pay an entry fee.  It also does not charge winners additional hefty licensing tariffs for the rights to use the medal award graphics on their labels, neck tags, shelf talkers, brochures, point-of-sales materials and websites.

For a full list of Brands Of Promise© winners, click here.

 

 

To enter your tequila, mezcal, sotol, raicilla, bacanora or other agave spirit or related product in the coveted Brands Of Promise™ Awards, click here.

Ambhar Reposado Tequila Review

Ambhar Tequila

AMBHAR is the name of our legacy and the label of perfection. The name suits our spirits perfectly and matches the natural color of tequila. Like the precious gemstone appreciated for its antiquity, our tequila is comparable to a valuable treasure as a beverage that is highly appreciated as part of Mexico’s rich, proud heritage.

AMBHAR Tequila is fully committed to creating only the best product quality possible. Our process combines only the highest standards of handcrafted tequilas, keeping the ancient recipe and technique that has been passed down through generations, alive.

 

Sipping Off The Cuff™

Sipping Off The Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program.

Sipping Off The Cuff(TM) is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like your product(s) reviewed on an upcoming episode of Sipping Off The Cuff(TM), please contact Mike@TequilaAficionado.com.

Ambhar Blanco Tequila Review

Sipping Off The Cuff™

Sipping Off The Cuff™ began as an audio podcast in 2006 and is Tequila Aficionado’s first and longest running tequila review program.

Sipping Off The Cuff(TM) is broadcast every Friday (and occasionally Tuesdays) on YouTube and TequilaAficionado.com. If you are a Tequila, Mezcal or Sotol brand owner and would like your product(s) reviewed on an upcoming episode of Sipping Off The Cuff(TM), please contact Mike@TequilaAficionado.com.

 

 

Ambhar barrel.
Ambhar barrel.

Ambhar Tequila

AMBHAR is the name of our legacy and the label of perfection. The name suits our spirits perfectly and matches the natural color of tequila. Like the precious gemstone appreciated for its antiquity, our tequila is comparable to a valuable treasure as a beverage that is highly appreciated as part of Mexico’s rich, proud heritage.

AMBHAR Tequila is fully committed to creating only the best product quality possible. Our process combines only the highest standards of handcrafted tequilas, keeping the ancient recipe and technique that has been passed down through generations, alive.

San Antonio Cocktail Conference, Day #1 #SACC2015

#SACC2015, san antonio cocktail conference 2015

If you aren’t following us on Instagram, Twitter, Vine, or Facebook, then you’ve missed some great fun!  We’ve been at the San Antonio Cocktail Conference this week and posting as we go.  To track everybody’s fun, follow their hashtag #SACC2015.

Today, we’ll attend Mezcal, and Pairing seminars (Tex vs. Mex: Texas Flavors vs. Mexican Spirits & The Relativity of Flavor Pairing), interview a few people and then support our friends doing good work at the Tequila Interchange Project by covering the fun at Lucha Limon.  If you’re in San Antonio, stop by The Esquire Tavern at 155 East Commerce Street, San Antonio, TX 78205, for ¡Lucha Limón! from 3-5pm today.

¡Lucha Limón 2015! is Texas’ first introduction to this fast-paced, lime-squeezing competition to benefit the Tequila Interchange Project. Challenge your favorite bartenders’ chops at this most essential of bar tasks! $10 gets you entered into the competition, and the opportunity to win some great prizes including rare tequila & mezcal bottlings, gift certificates, and more!

Please join David Suro, Emilio Veyra, and Miguel Partida of Siembra Metl along with Judah Kuper and Aquilino Garcia Lopez of Mezcal Vago, following their SACC seminar. Swing by and meet 3 Master Mezcaleros from 3 different states, taste their art, and learn more about their work. This is a true honor to have these 3 Maestros in San Antonio! Please join us for this unique opportunity.

Cocktails & Tequila/Mezcal tastings for great prices!

TIP is a non-profit organization and consumer advocacy group comprised of bartenders, consultants, educators, researchers, consumers and agave-spirit enthusiasts. Our organization advocates the preservation of sustainable, traditional and quality practices in the industries of agave distilled spirits. In light of current trends that are becoming mainstays in the production of agave distillates, TIP seeks to place a renewed emphasis on the importance of preserving the great heritage of agave distillation in Mexico.

Here are some photos of what you might have missed:

Scotland vs. Mexico Parte Dos #SCOTLANDVSMEXICO

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The table setting at The Last Word on Houston St., San Antonio
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David & JP wove their spirits’ stories together, describing the many similarities.

In my opinion, this was a brilliant class.  You wouldn’t expect to find much in common when comparing Scotch Whisky and Tequila, but Juan Pablo De Loera of Milagro Tequila and David Allardice of Glenfiddich found too many commonalities to dismiss.  Their weaving of information about these spirits from Mexico and Scotland as they walked us through a comparison tasting was inspired.

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The lineup: Scotland vs. Mexico
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Our tasting table complete with the pre-tasting sweet potato empanada, the perfect palate reset before our tabletop travel.

glenfiddich-125th-anniversary-edition-mybottleshop

The big surprise during this tasting was the Glenfiddich 125th Anniversary Edition.  At first whif, you might think it is a Mezcal, but this smoky, smooth, sensuous Scotch had me at “Slainte”.  If you can get your hands on some of this, buy it – and guard it closely – this is definitely a keeper!

 

Ambhar Tequila Relaxation Lounge

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Bobby walked us through a flight of Ambhar. We were impressed with the juice as well as Bobby’s insistence that we have the proper glassware to taste it.

In the middle of a long day of drinking, one really needs a place to relax.

OK, maybe not, but we had a wonderful time talking to the folks at Ambhar Tequila and tasting their spirit in their very thoughtful “Relaxation Lounge”.

2015-01-16 15.40.14Ambhar is experiencing a bit of a rebirth since it’s purchase a little over a year ago and the team that they’ve assembled is energetic, enthusiastic, and really know they stuff!

 

 

 Waldorf on the Prairie

2015-01-16 19.15.312015-01-16 19.21.02As soon as we walked in the door of the St. Anthony Hotel, we were greeted with a delightful surprise!  Espadin and Tobala, Gracias a Dios!  Gracias a Dios Mezcal, that is.  We had a great time talking to their team and tasting their spirits.  Look for this brand in Texas now but we expect the world will be demanding it soon!

After a much needed break for some refreshing Voss water, we explored the many bars – there were too many to count – there at the St. Anthony Hotel.

Shaking it, Latin Style

2015-01-16 19.50.46Dulce Vida Tequila had the workingest mixologist behind their bar!  He was shaking up what looked to be some delicious palomas.  We didn’t have a chance to taste them because, as fast as he was mixing, he just couldn’t mix them fast enough for the crowd.  We shot this vine of how hard this fellow was working, so you can guess the line was pretty long for his drinks.

 

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Topping it all off, we allowed ourselves the luxury of a J.R. Ewing Bourbon, straight up.  As die-hard Dallas fans, we couldn’t miss the opportunity.  J.R. Ewing Bourbon was everything you’d expect from the man whose name it bears – smooth, a touch of sweetness, and a little heat that makes you want to dance with the devil all night long.

2015-01-16 20.25.11The band, The Nightowls from Austin, was rocking the house, so we did just that – we danced.

#SACC2015: A great time was had by all!