Women In the Tequila Industry: Erika Vargas Flores

Erika Vargas Flores has spearheaded Altos Cienega Unidos (NOM 1570) in the village of Rancho Lagunillas, nestled in Atotonilco El Alto, for the past four years. When upstart flagship brand, El Consuelo, won the coveted 2016 Brands Of Promise(C) award in the Organic category, tequila aficionados everywhere took notice. Subsequently, we came to discover that … Read more

One With Life at Bracken Cave

 [From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on an epic RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be … Read more

Women In The Tequila Industry: Lisa Elovich

Lisa Elovich is a relative newcomer to the tequila business. Accompanied by a small army of family, staunch supporters and fans, and guided by some savvy tequila industry veterans, Her One With Life (OWL) organic tequila is gaining a firm foothold in her native New York state. She is also no stranger to working–and thriving–in male … Read more

Bats Are Dying!

During Tequila Aficionado Media’s historic Dia de los Muertos Tequila Tour, Lisa Pietsch and I paid a visit to Carlsbad Caverns, New Mexico.  Before exploring the awesome depths of the caves and the formation of stalactites and stalagmites, we were also met with this alarming notice. Even though it’s the Mexican freetail bats that are … Read more

The Montelobos Mezcal Project

[After The San Antonio Cocktail Conference held in January, 2015, Tequila Aficionado Media caught up with Dr. Iván Saldaña, producer of the upstart mezcal, Montelobos, a partnership project with the makers of Milagro tequila.  A featured speaker during the conference, here’s our in-depth discussion held at the bar of the lavish Westin Riverwalk Hotel.] La Anatomia del Mezcal In Dr. … Read more

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique … Read more