Take Cinco de Mayo Over The Top with Allaire Privee

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Award-winning Miami Mixologist Josue Gonzalez from DÔA Miami Beach (2000 Collins Avenue, Miami Beach) has created an over-the-top luxury margarita specifically for those looking to take their Cinco de Mayo to the next level:  $750 for one, $1000 for the pair, $2500 for table service.

Take Cinco de Mayo Over The Top with Allaire Privee http://wp.me/p3u1xi-52O

 

Take Cinco de Mayo Over The Top with Allaire Privee http://wp.me/p3u1xi-52OThe Allaire Royal Gold Margarita at DÔA features premium Allaire Collection Privée Tequila, a relatively new brand that we at Tequila Aficionado have nominated as a “brands of promise” (video review filmed in April and coming May 17, 2017).

Served in a Waterford Crystal Margarita Glass, rimmed with hand-harvested Sal de Ibiza Fleur de Sel, garnished with 24K Gold Flakes and 24K Gold encrusted lime wedge. The key luxury component in the cocktail is the Allaire Tequila, but the purchase of what is set to be the ‘world’s most opulent margarita’ doesn’t end when the guest leaves DÔA — the cocktail price includes all the materials used to create the full experience including:  Waterford Crystal Margarita Glasses, 24K Thai Elephant Gold Leaf for the lime, a silver-plated serving platter, gold plated mixing spoon and gold plated straws.

The Allaire Royal Gold is available only on Cinco de Mayo. For more information or to purchase Allaire Collection Privée, visit www.AllairePrivee.com

Allaire Royal Gold Margarita:

Take Cinco de Mayo Over The Top with Allaire Privee http://wp.me/p3u1xi-52O3 oz. Allaire Collection Privee Tequila
1 ½ oz. Fresh squeezed premium lime juice
1 oz. Grand Marnier Cuvee du Centenaire – 100 Year Anniversary
Shaken over purified spring ice,

Strained into a 24k Gold plated Shaker,

  • Coat half the crystal glass rim with hand-harvested Sal de Ibiza Fleur de Sel
  • Pour into Waterford Crystal Margarita Glass
  • Garnish 24K Thai Elephant Gold Leaf coated lime slice
  • Served on silver plated platter with gold plated mixing spoon and gold plated straws


Allaire Royal Gold Margarita is available at DÔA in South Beach for $750 for one, $1000 for pair and $2500 as table side service.

 

Take Cinco de Mayo Over The Top with Allaire Privee http://wp.me/p3u1xi-52OAllaire Privee Tequila: Inspired by the je ne sais quois of the glamorous lifestyle from the Cote d’Azure Allaire Privée in targeting discerning spirit connoisseurs. The founder’s priorities were to create a complex and perfect relationship between interior and exterior, balancing and uniting it, without compromise to achieve it.  Investing in R&D, quality and attention to detail were key elements of the development of the collection, which also includes a vodka from Poland and rum from Barbados. Allaire’s innovations in spirit production is what the creators hope leads to an elevation in luxury spirits that reflects their opulent lifestyle and characteristic style.
Take Cinco de Mayo Over The Top with Allaire Privee http://wp.me/p3u1xi-52OAged Crystal Tequila: The super-premium Allaire Crystal Aged Tequila comes from 100% select Blue Tequilana Weber Agaves from the Los Altos Region in Jalisco, Mexico. The production includes slow cooking at lower temperatures for at least 48 hours to achieve a balance of sweetness and true agave flavor. Produced in small batches using only the heart of the distillation, Allaire is free of any additives aimed at respecting its true essence.  The spirit is then aged at least 6 months in Bourbon Oak Casks and then filtered with a proprietary process to give it a characteristic crystal tone.

Take Cinco de Mayo Over The Top with Allaire Privee http://wp.me/p3u1xi-52OSal de Ibiza Fleur de Sel One of the unique elements in the Royal Golden margarita that you might not recognize is the salt rim that compliments the cocktail and the Allaire Tequila. For over 2,700 years, this premium sea-salt has been harvested in the saline fields on the Mediterranean island of Ibiza. The island’s inhabitants have always been very proud of their marine salt, regarded as one of the best of its kind. The supreme “Queen of Salts” is hand-harvested in the Nature Reserve of the “Parc natural de ses Salines d’Eivissa”, is the “Fleur de Sel” (Blossom of Salt). Unique in taste and texture, it is a rare and precious delicacy.

Take Cinco de Mayo Over The Top with Allaire Privee http://wp.me/p3u1xi-52ODOA Miami Beach: An Asian Cantina concept, DÔA is a neighborhood style eatery serving high quality Chef driven LatAsian cuisine featuring flavors unique to Asian influenced cooking born in Latin America. Affordable, casual and approachable, DÔA Miami Beach is open seven days of the week for unique offerings in Dinner, Weekend Brunch and Late Night dining. DÔA’s 5,200-square-foot indoor area welcomes guests to share in a multi-layered sensory experience. With 160 seats, a central island bar, DJ booth, lounge area, maki counter and an expansive outdoor terrace facing Collins Avenue, each corner of the eatery invites its own exploration and offers a unique event opportunity. Mixologist Josue Gonzalez was recently tapped to develop a world-class cocktail program featuring a wide variety of handcrafted specialties.

Take Cinco de Mayo Over The Top with Allaire Privee http://wp.me/p3u1xi-52O

*The preceding was a paid advertisement in keeping with our policy of only allowing advertising to those brands we deem worthy of a Brands of Promise nomination.  The Allaire Privee review was filmed in Early April, prior to any request for advertising, and will air on May 17, 2017.  

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Who Was Margarita?

From the Vault Apr 10, 2003

margarita, vaultWho was Margarita? A Celebrity, Showgirl or Socialite?

Margarita-DayNEW YORK, Apr 10, 2003 /PRNewswire via COMTEX/ — The origins of the world’s great cocktails are often shrouded in mystery and as hotly disputed as certain national borders. This is certainly true of the Margarita — the magical concoction from south of the border that makes you feel like you’re on holiday, even if you’re not. Cinco de Mayo — the 5th of May — a day of Mexican unity and patriotism, is the perfect occasion to try the Ultimate Margarita (recipe below) with GranGala. The Beverage Tasting Institute recently rated this vibrant triple orange liqueur as “superior” to “all the other orange liqueur brands in fantastically flavorful margaritas …” during a taste test that bestowed GranGala with a whopping 94 out of a possible 100 points. No matter how you prefer to drink this fiesta in a glass — frozen, on the rocks, or up; salt or no salt — the bright orange flavor of the Ultimate Margarita is a crowd-pleaser every time.

jlp margaritaThe Ultimate Margarita
* 1 oz. GranGala (Triple Orange Liqueur)
* 1 oz. gold tequila
* 1 oz. lime juice or sweet & sour mix

Rub the rim of your cocktail glass with lime and spin the glass in salt. Shake GranGala Triple Orange Liqueur, tequila and lime juice (or sweet & sour mix) together with ice in a shaker. Strain into glass and garnish with a slice of lime. Enjoy with friends.

Who was Margarita? A Celebrity, Showgirl or Socialite?

There are at least 10 stories purporting to be the true origin of this sweet, sour, salty party in a glass. Not surprisingly, many center around a mysterious, seductive woman as the inspiration. The 1992 obituary of Carlos Herrara (San Diego) named him “the man who topped the tequila concoction with salt and called it a Margarita.” Herrara’s relatives say he invented the cocktail in 1938 or ’39 when he decided to combine tequila with lemon juice, shaved ice and triple sec — topping the blend off with a layer of salt on the rim of the glass. His idea for the name came from a showgirl who called herself Marjorie King who apparently was allergic to all hard alcohol except for tequila. It was in her honor that he called his drink a “Margarita.”

CucumberMintMargaritaAnother legend places the birth of this cocktail in 1940s Hollywood by Enrique Bastante Gutierez, a former cocktail champion who mixed drinks for some of the world’s most famous film stars. Apparently actress Rita Hayworth was one of his loyal customers and he invented the drink especially for her, whose real name was Margarita . . .

Yet one more story surrounds American socialite Margarita Sames who was notorious for her house parties in Acapulco during the late ’40s. Always wanting to impress her glamorous society guests she came up with the idea to mix up a new drink to chase away the hot Mexican sun. According to legend the “Margarita” was a hit and “kept the party going for two weeks.”

Contemporary bartenders have continued to refine the Margarita and the discovery of the triple orange liqueur from Italy, GranGala, has added to finesse this forties fave. So whichever story you choose to believe (or disbelieve) you’re sure to have a ‘Gran-der’ conversation over the Ultimate Margarita this Cinco de Mayo!

GranGala Triple Orange Liqueur is imported exclusively by Distillerie Stock USA Ltd. and is available nationally for a suggested retail price: $18.99/750ml

SOURCE Distillerie Stock USA Ltd.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How Your Favorite Periodicals Perpetuate Tequila Myths

One Day, At Band Camp…

Recently, myself, and a few select others in this tightly knit tequila community, were asked to be interviewed for quotes concerning “surprising things you can do with tequila” for the May issue of a major, worldwide men’s magazine.

In the US, this would be just in time for Cinco de Mayo, and the predictable onslaught of articles riddled with comical inaccuracies and beginning with hackneyed clichés like…

“Remember when you were in (grade school, high school, college)…?”  Or…

“Celebrating Mexican Independence Day…”  Or…

“I can’t stand the smell of tequila to this day because one time….”  And, my very favorite–

“…tequila, made from the agave cactus….”

The author of this upcoming article told me that his magazine’s circulation encompassed a wide age demographic that included

One day, at band camp...
One day, at band camp…

males from their mid-twenties to early sixties.  In other words, from Millennials to Baby Boomers.

He further confidently informed me that his readership “has no idea about tequila outside of Cuervo Gold.”

At least, that’s what his boss–the editor!–told him to assume was his audience.

I was both disheartened and dismayed.

The Numbers Don’t Lie

According to this magazine’s website…

“[It] is the world’s largest and best-selling men’s magazine with 47 editions in 61 countries and a global readership of more than +35 million.  In the U.S., [its] circulation exceeds 1.8 million, and it has been named a Capell’s Circulation Report top-ten performer every year for the past decade.”

This magazine also gives complete breakdowns of their demographics including education and income, and how they compare to other men’s magazines.

It is, by far, the leader.  Further, its mission statement is…

50 Shades of Grey, er, gray.
50 Shades of Grey, er, gray.

“It’s the brand for active, professional men who want greater control over their physical, mental and emotional lives.  We give men the tools they need to make their lives better through in-depth reporting, covering everything from fashion and grooming to health and nutrition as well as cutting edge gear, the latest entertainment, timely features and more.”

Lastly, it claims to be…

“#1 source of information for and about men.” 

Underestimating Your Audience

*Rant Alert!*

So–

What does it say about editors of major men’s magazines who still insist that their audience only shoots tequila and chugs suds when their own stats tell a different story?

Major men’s magazines who service this demographic continue to dumb down significant advancements in the spirits industry, as well as perpetuate tequila myths to keep their readers in the dark.

Tequila hasn’t just “come of age.”  It’s been coming “of age” for

Remember when luxury meant subtle?
Remember when luxury meant subtle?

the past twenty years like the most recent Paleo diet or ab workout.  Cutting edge technology doesn’t only occur in the latest sports car or luxury wristwatch.

Here’s a newsflash for you, Perry White–

The issues facing the Tequila Industry at this point in time are much more critical than “surprising things you can do with tequila.”

When you construct 9 pages on your website to convince potential advertisers that your audience is wealthy and educated, act like it.

Give them timely information with substance–

 For Instance…

This article in the Times-Picayune is a prime example of a journalist who refuses to underestimate her newspaper’s audience while adding value to their lives.

It’s no secret these days that the craft beer and distilling industries are taking a bite out of the huge market share that beer and spirits multinational corporations have dominated for decades.

In case you missed it, Tequila Aficionado Media tackled this issue at length in Craft Tequila–WTF Does That Mean? Part 1 and Part 2.  In Part 2, we made suggestions on how you can distinguish a craft tequila from all the others (the Craft Tequila Gauntlet).

These behemoth conglomerates continue to fight back, either by swallowing up smaller brewers or distillers, or, as in Budweiser’s case, by turning up its nose at the whole craft concept, illustrated in this now infamous Super Bowl XLIX TV spot.

 Consumers Care

Whether it’s a by product of self-education and exploration, or the education being received from the craft spirits sector of the market, the average consumer is becoming more aware of what they’re imbibing and demanding quality and transparency from the industry.

So much so, that some consumer groups have taken it upon themselves to sue spirits makers like Austin, Texas’ Tito’s Vodka, and most recently, Jim Beam bourbon, for false claims that they are handcrafted.

Handmade?
Handmade?

While Simon Ford, one of the erudite founders of The 86 Company, makers of Tequila Cabeza, agreed in this interview, that such lawsuits are frivolous, he does admit that small companies like his owes it to the consumer “to explain the ins and outs of how it’s made and why it’s a worthy spirit.”

Therein lies the rub.

The Truth and Nothing But The Truth

It behooves all small craft brands to continue educating their customers every chance they get, whether in person, through word-of-mouth, in point-of-sale materials (POS), or through social media channels.  And…

It is vitally important do so in print periodicals.

Conversely, it is the responsibility of the journalist, blogger, writer, copy editor or author of the article to report the information accurately–no matter what your boss says.

Think we’re being too difficult in demanding that we be quoted truthfully?  That we’re acting like prima donnas because we refuse to pair down our quote to fit your word count?  That we’re making a big deal out of a little white tequila lie?

Read this horrendous tequila blog posted on Liquor Online from August 2014, and then, get back to me.

If The Explosion Doesn’t Kill You, the Fallout Will

This piece of rubbish garnered such responses from readers like…

“What a disservice to someone that wants to learn / understand!”

And, this one…

Don't be THIS writer.
Don’t be THIS writer.

Lifestyle and Spirits Writers–

Let Me Let You In On a Little Secret…

It isn’t that we in this tequila community aren’t grateful for the opportunity to voice our opinions and impart our knowledge of our beloved spirit to your subscribers.  On the contrary–we are fully aware of the enormous goodwill that that kind of street cred can generate for us.

But you must understand and respect that it is our reputations, images, and brands that are also on the line.  Not to mention our character and integrity.

Remember–

You asked for our expertise to up your street cred, too!

Those of us throughout the tequila community take very seriously what we preach.  Whether we’re in the liquor store

Does your magazine add value to your lifestyle?
Does your magazine add value to your lifestyle?

aisles or quoted in the pages of a magazine or newspaper, we believe that at every moment we are adding value to someone’s life and lifestyle.

Don’t Be That Magazine

Like it says on Tequila Aficionado Media’s website and all of its social media, it is…

“The most comprehensive and informative source for Tequila, Mezcal and Sotol on the Internet or in print today.”

We don’t pretend to be anything else.  Your favorite magazine shouldn’t either.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

It’s Cinco de Mayo!

Celebrate Cinco de Mayo

la batalla

 

 

 

Cinco de Mayo (Spanish for “fifth of May”) is a celebration held on May 5. It is celebrated in the United States. It is also celebrated in parts of Mexico, primarily in the state of Puebla, where the holiday is called El Día de la Batalla de Puebla (English: The Day of the Battle of Puebla).

Find out more about Cinco de Mayo here.

 

A Closer Look with Pam Atherton

pam2It’s one of the most expensive spirits in the world, and probably the most misunderstood. Tequila journalist Mike Morales educates us on the history, background and proper way to enjoy tequila on Cinco de Mayo and all year long.

We learn that tequila comes from a lily, not a cactus…that tequila can only come from a specific area in Mexico, or it can’t be called tequila. We learn that if there’s a worm in it, it’s NOT tequila! And Mike shares his recipe for the perfect margarita!

Click here to hear Pam Atherton’s interview with Tequila Aficionado’s M.A. “Mike” Morales.

Celebrate Cinco de Mayo with Great Cocktails

Margaritas board, Cinco de Mayo  tequila drinks board, Cinco de Mayo

cinco pinata

Celebrate Cinco de Mayo with

Great Food & Decorations

 

 


cinco board, Cinco de Mayo

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Party Foods to Celebrate Cinco de Mayo

Party Foods for Cinco De Mayo 

cinco board

 

 

 

Cinco De Mayo means Mexican Party Foods! Try some of these recipes and dress your place up with a few of these decorations and you’ve got a fiesta!

cinco healthy, Party Foods, healthy

 

 

 

 

 

 

On May 1862, the Mexican Army, against all odds, defeated the French forces in the Battle of Puebla. On Cinco de Mayo (Spanish for the 5th of May), many Mexicans around the world celebrate their Mexican ancestry and people of all backgrounds can take the time to appreciate Mexican culture.  

 

cinco shrimp salad

 

 

 

 

 

One important part of Mexican culture is the delicious foods created with fresh fruits and vegetables, cinnamon, peppers and…tequila! 

cinco wreath

 

 

 

 

 

 

 

 

 

 

If you’re hosting your own fiesta in celebration of Cinco de Mayo, check out our Cinco de Mayo pinboard at the Tequila Aficionado Pinterest page.  These recipes and decoration ideas will be sure to help you create the right festive atmosphere for your party.

 

cinco pinata cakes cinco mini pinatas

 

 

 

 

 

cinco churro truffles cinco pinata

 
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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Get Paid to Drink Tequila:

How you can turn your passion into profits and get paid to drink tequila as a blogger, vlogger, podcaster or author

 

Salud!!