The Top 20 Craft Tequilas You’ve Overlooked

USA_Today_comIn early August of 2016, I received an email from USA Today asking me to weigh in on their craft spirits-themed Readers’ Choice contests, and in our case (at press time), the soon-to-be-launched craft tequilas list.

I’ll be honest, I dread these lists.  What’s worse is, I dread being asked to participate in compiling them.

Let me tell you why.

It’s A List

In the Digital Age, everyone wants things in bite sized form and they want it now.  It is also proven that numbered lists draw attention.  And, there are so many of them out there on the Interwebs–

Fifty Ways to Leave Your Lover…

The 10 Best Ways to Cheat On Your Mate…

Six Ways Your Cat Plots to Kill You…

A Word About Your Sins

Ever wonder why those numbered titles are so enticing?7-deadly-sins

It’s because they are aimed at the 7 Deadly Sins.

A steadfast rule of copywriters is to compose content that elicits an emotional response from readers to take action.

To drive your particular sin even further to cause you to read the content, the word YOU is hammered into every title.

[Editor’s note:  See what I did with my title?  You choose which sin fits best for YOU.]

Craft Is A Buzzword

As we thoroughly examined in our reports, Craft Tequila:  WTF Does That Mean? Parts 1 and 2, the term craft has been kidnapped by marketers writing fancy copy to confuse the consumer.

Only 10?

gato sorprendido

While the instructions in the email required at least 20 selections from me, the contest will butcher the selections down to only 10–

Selected by those who are unaware of what a craft tequila really is, and…

Curated by someone whose job it is to find ways to engage USA Today’s readers.

It’s A Contest

check-list-red-wfjgrkbmmkvlWhen our COO, Lisa Pietsch, examined the contest website and the myriad of other pre-existing lists, she found that this is a clever way for USA Today to increase reader engagement.

Reader engagement translates to readers’ time spent on USA Today’s mammoth website, which in turn translates to money they charge advertisers.

The term we use is “sticky” as in spider’s web sticky.

Which leads me to–

Paid Advertisers 

Having been paid to ghost write Editor’s Choice lists in the past, I am fully aware that many times, spirits sponsors of major magazines and websites tend to sneak onto them.

This, despite my vehement objections to the editors that such a move invalidates the list altogether.

So, before any of the Usual Suspects wind up on USA Today’s 10 Best Readers’ Choice Awards Craft Tequilas list, here are my selections.  Bear in mind, I was limited to only twenty brands.

The Top 20 Craft Tequilas You’ve Overlooked

In no particular order…

  1. Fortaleza
  2. T1 Tequila Uno
  3. Tears of Llorana
  4. Suerte
  5. Siembra Azul
  6. Siembra Valles
  7. Tapatio
  8. Tequila G4
  9. ArteNOM 1414
  10. ArteNOM 1580
  11. ArteNOM 1146
  12. ArteNOM 1549
  13. Trianon
  14. Pasote
  15. Embajador
  16. Alquimia
  17. DesMaDre
  18. Dulce Vida
  19. Don Fulano
  20. IXA

The Fallout

12995-anxiety_news

Whether any of my selections make the cut, remains to be seen.

Depending on who the other “tequila experts” were that contributed to the final list to be voted on, the results, if nothing else, should be interesting.

One thing is for certain–

Not everyone will be happy.

DIY With Empty Tequila Bottles

Recycle or Upcycle?

hummingbird feederwind chimeIf you’re anything like us, you’ve got a ridiculous collection of empty tequila bottles that you just don’t want to throw away.  Either the tequila was so delightful, you shared it with friends on a special occasion, the bottles are too beautiful or you just want a library of the tequilas you’ve enjoyed.  Whatever your reason for not wanting to part with your empty tequila bottles, eventually you come up against the age old question “Where do I put them all?”

 

Well, thanks to Jessica sharing a great hummingbird feeder idea on her blog, Jessica’s Mexico, we’ve put together a Pinterest Board of that and several other projects and kits from around the web that can be put to use with some of your favorite tequila bottles for some creative upcycling.

Creative Upcycling of Tequila Bottles

wet_6soap dispenserHere are just a few examples of the great Do-It-Yourself projects that we’ve pinned.  Click on any of the images to visit the board and see all of them.

Some bottles are so beautiful, you want to see them every day.  So why not make a soap dispenser for the bathroom?  A Whispering Eye Tequila bottle would make a lovely addition to any ladies bath.

Tequila Bottle Lighting

 

oil lamps
How about an oil lamp kit for some romantic dining?
Simple votives
A simple way to create votive holders for patio lighting.

 

hanging lamps
Any size or shape can be used for hanging lamps. Pick your favorites and mix them up!

 

line of lights
For some fantastic lighting behind a bar, try a row of hanging tequila bottle lamps.
christmas tree
For the best Christmas of all, find someone handy with metals and create this festive bottle Christmas tree frame.





[vasaioqrcode]

Never miss an article or review again – Subscribe now!

* indicates required

Email Format

View previous newsletters.