Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique … Read more Craft Tequila–WTF Does THAT Mean? Part 2

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe … Read more Craft Tequila: WTF Does THAT Mean? Part 1

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume … Read more Change is at Hand for the Tequila Market, Part I

Founder’s Feature: CRT Interview

Tequila Aficionado Founder, Alex Perez’s classic interview (2010) with a member of the CRT. The Consejo Regulador del Tequila (CRT), A. C., is an inter professional organization comprising all actors and production staff associated with the Tequila production. The aim of the CRT is to promote the culture and quality of this beverage that has … Read more Founder’s Feature: CRT Interview

Women In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales

In the 2010 industry classic special report entitled Tequila Appreciation for USA Today, it listed five tequila trends to watch.  Here, we’re focusing on one of them… The role of women in the tequila industry. The report predicted that more women, in particular Latina/Hispanic women with family ties to agave growers and tequila producers, would … Read more Women In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales

Tequila 88: A Tequila Hero’s Journey

Hari Dhiman, dressed in a black tuxedo, stood humbly but firmly at the podium and looked out over the darkened auditorium packed with guests and well-wishers from all over the Inland Empire of Southern California. A masterful networker and community leader, the Founder and CEO of upstart tequila brand Tequila 88 had formally invited this who’s-who … Read more Tequila 88: A Tequila Hero’s Journey

Tequila: The Year in Review

According to figures released by Herradura, the number of cases of tequila exported annually are… US 11.5 million México 7.5 million Germany 450,000  Russia 300,000 Canada 250,000 France 200,000 Greece 190,000 Japan 150,000.    Of worldwide tequila production, Mexico bottles 33% while the United States bottles 51% as bulk mixto.    However, figures released by the … Read more Tequila: The Year in Review