A Tequila Reality Show?
In 2011, a group of television professionals sought to create the first tequila reality show. They called upon the industry expertise of then journalist and Editor at Tequila Aficionado, Mike Morales. When production began, just under 20 tequila start ups vied to be crowned the Last Tequila Standing in the world’s first broadcast Tequila Reality Show.
What? No Tequila Shots?
The creators of Last Tequila Standing only filmed their pilot season back in 2011. From there, in the old school way of doing things, they sought to sell the program to a television network. But the Latino markets they were approaching had no love for a tequila show that didn’t include shots. They felt the world, or at least their audiences, wasn’t ready for such a thing.
Tequila History Preserved
Here at Tequila Aficionado, we knew better. After years of discussions, we were finally given access to most of the show’s recorded materials. As this was not a Tequila Aficionado Media Production, we don’t expect to see another season but we’re thrilled that we were able to preserve these tequilas’ stories, personalities, and cocktails for posterity here at Tequila Aficionado Media.
The litmus test for most tequila start-ups is five years. If you can make it in this business for that long, you’re in it for the long haul. We’re very happy to see that many of these then “start-ups” are alive and kicking down doors five years later in the industry today!
Watch the whole Last Tequila Standing series here: