Depot Nuevo Archives - Tequila Aficionado Media

Tequila Aficionado Hits the Open Road

If you follow our social networks, you know we’ve been traveling by RV and had the opportunity to create some fun social content for a few tequilas that hitched a ride with us.
Now we’re planning another trip in mid-to-late October 2015, and offering a similar opportunity to a limited number of brands who choose to come along.
But, before we tell you where we’re going, we’d like to point out an important lesson we learned on the road:

Tequila Social Media: Who Got Time Fo’ Dat?

One of the biggest challenges facing agave spirits brands today is keeping up with the demands of social networks and being able to create engaging content that gets shared by those networks.
Everyone knows native Facebook video is the way to get on fans’ news feeds but who has time to create and upload video?
Vines and filtered, finessed Instagram photos are hot properties too, but again, nobody has time for that.
We have the solution.

The Tequila Aficionado Social Content Solution

Instagram photo(s) of your brand– These would be tagged with your Instagram handle, hashtagged, and posted on Tequila Aficionado’s Instagram account and shared to the Tequila Aficionado Facebook, Twitter and Tumblr as well as Lisa Pietsch’s and Mike Morales’ Facebook and Twitter accounts. A total reach of over 34,000 impressions.

[Tweet “Brand Engagement Rates Highest on Instagram, let Tequila Aficionado engage for you”]

Vine Video(s)
These would be tagged with your Twitter handle, hashtagged, and shared on the Tequila Aficionado Vine account and re-Vined on Lisa Pietsch’s account.
A reach of over 300 impressions.

[Tweet “100 Million people watch vine videos each month”]

Native Facebook Video(s)
These would be tagged with your Facebook account, hashtagged, and posted on the Tequila Aficionado Facebook account, then shared on the Tequila Aficionado Twitter, and Lisa Pietsch’s and Mike Morales’ Facebook and Twitter profiles.
A reach of over 33,000 impressions.

[Tweet “Native Facebook videos reach 148% more fans than photos”]

YouTube Video(s)
These would be posted to the Tequila Aficionado YouTube account, hashtagged, provided with a complete and SEO’d description, and shared on the Tequila Aficionado Google+, Facebook and Twitter accounts.
A reach of over 10,000 impressions.

[Tweet “1 Billion people use YouTube. Is your brand one of them?”]

Blog features on TequilaAficionado.com
We would create an initial article about our upcoming adventure with you listed as a partner and a second article on (or about) your sponsored day featuring your brand, any articles or reviews we’ve done of your brand, and links to all your social networks. These would be SEO’d, tagged, and alt tagged, posted to the Tequila Aficionado website, shared on the Tequila Aficionado Facebook, Twitter, and Google+ accounts, and shared on Lisa Pietsch’s and Mike Morales’ Facebook, Twitter, Google+ and LinkedIn accounts.
A reach of over 43,000 impressions.

[Tweet “Is your brand targeting Tequila Aficionados? We receive over 7k views per month.”]

Altogether, just one of each piece of social content would provide your brand with well over 120,000 impressions before ever being shared on YOUR networks or by your fans and followers on all of these combined networks.

How much do you spend on bromos? Compare the ROI.

The cost
Just $200 per expression you’d like featured, and two bottles of your tequila, mezcal, bacanora, sotol, or other agave-based spirit brand.
Additional bottles are welcome for sharing with new friends at campgrounds along the way. Branded items such as tee-shirts, glasses, etc., are also welcome and will be used in photos and as giveaways, as available.

The Fine Print
A minimum of one of each piece of content mentioned above will be created for each expression sponsor. Additional content will be created at our discretion. We will do our best to shine the best light on your product and content will not be changed or replaced after posting. In order to provide the highest quality, maximum coverage, and authentic content, we can accept no more than two (2) sponsored expressions per day.

Please note:

If you would like to sponsor an entire day, purchase one sponsorship slot for each expression or brand you represent, or would like to sponsor an entire trip, we will happily accommodate you and your brand.
We reserve the right to move your sponsored day on the trip to accommodate delays in travel or other unforeseen circumstances.
We reserve the right to refuse/refund sponsors for any reason.
We reserve the right to change the dates of this current trip to fit the scheduling of exciting additional events and tastings along the way.
All sponsorship monies must be paid prior to Tequila Aficionado’s departure.

So, where are we going?

The Tequila Aficionado Road Show
Chicago—Or Bust!

We’ll be traveling from San Antonio, Texas, to Chicago, Illinois, by RV. We may even stop and make a few friends along the way! Visiting two of America’s best tequila bars, Depot Nuevo and Masa Azul, while we’re there is an absolute requirement. Are your brands in these accounts yet?
Our route is currently open but we’ve provided the fastest route below as a general guideline. At press time, this trip is scheduled from 14-28th of October, 2015.
If you have accounts along the way and would like to sponsor part (or all) of the trip (see above), we’ll be happy to stop by and give your accounts some social media love on your behalf. Just let us know where they are and we’ll plan accordingly. See the map below for our current route.

Our tentative window for this trip to Chicago is October 14-28, 2015. We’ll provide all of our sponsors exact dates and itinerary no later than September 15, 2015.

Please email Chicago@TequilaAficionado.com before Tuesday, September 15th, to secure your slot. We’d love to have you come along for the ride!

Join Us for The Next Tequila Aficionado Road Show!

Email Chicago@TequilaAficionado.com now to secure your slot.

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

On The Road Again

Unlike some tequilas, most of my moves have never been smooth–or without incident.

For the better part of 18 years, I lived in New Mexico. After a year long stay in my home state of California, I moved my personal residence and headquarters to San Antonio, TX to helm the newly revamped Tequila Aficionado Media almost two years ago. In all that time, I’ve spent hundreds of dollars in storage fees.

So, when my partner, Lisa Pietsch, suggested an RV road trip in late May/early June to get the rest of my possessions in Albuquerque, I was hesitant.

The plan was to rent a Cruise America RV and to take her two home schooled boys with us, along with the two cats, the dog, and turtle, on a 7-day trek through parts of west Texas and southern New Mexico.

Since Lisa would be doing all the driving, she would break up the trip to no more than 5 or 6 hours before stopping at a reputable and clean RV park for a day or two. We would simply retrace our route on the return trip, as well.

I’m not going to lie. Visions of the ill fated Donner Party crossed my mind.

Apart from the usual concerns about cost and current gas prices (which Lisa will tackle in blog posts of her own), my more pressing questions were–

Could the cats get along with the dog? Would the boys freak out without wifi? Would we even survive the first night together in the close quarters of the RV? Could we all just get along?

Añejo the Cat doesn't travel well. — Añejo the Cat doesn’t travel well.

Luckily, the good folks at Del Bravo tequila supplied us with bottles of their Peñsaco, Diva and Route 66 tequila to calm my nerves. Brand Of Promise(TM) winner, JLP Craft Margaritas also came along for the ride.

#TheDreamIsReal

Undaunted (and armed with a hashtag), Lisa pursued her dream of taking the kids and experiencing part of the Desert Southwest on the open road.

After a couple of hours outside of San Antonio, we stopped for lunch and took stock of our surroundings inside the RV. So far, the ride was quite comfy.

The Crossroads of The Texas Mountain Trail

We arrived tired and hungry at our destination, the Good Sam campground in Van Horn, TX, just in time to catch a desert sunset.

Dinner in the RV and generous pours of Route 66 reposado tequila were on the menu after a long drive. Later that evening, the campground’s flawless wifi kept us on top of our personal and Tequila Aficionado duties.

It wasn’t until the next morning, though, that we were able to appreciate the stark beauty of this historic west Texas location.

Tequila Road Show

A short two hours or so later, we entered the El Paso, TX city limits. Here, Lisa Pietsch and I reveal our desires for the Tequila Aficionado Roadshow that we were planning for late summer/early fall 2015.

Old Stomping Grounds

We made great time into the Duke City area and settled into the spacious Albuquerque North KOA campground in Bernalillo, NM.

Later that evening, accompanied by a full moon rising above the Sandia Mountains and some JLP Craft Margaritas, along with a celebratory cigar for me, we hopped onto the park’s wifi for a little social media fun.

How to Shop for Your RV

With the idea of shopping for a bigger RV still fermenting, we weren’t too keen on dealing with pesky and persistent salesmen. Lisa and I decided to take a walk around the KOA park to see what Americans were RVing in.

That’s when we ran into this beauty–

Meanwhile, Back in Van Horn…

After a couple of days in New Mexico, we mounted into the Cruise America RV and made our way back to Van Horn, TX to spend a restful two days recuperating from driving and moving some of my possessions.

The outpouring of well wishes and the sharing of family vacation memories from our friends and followers on social media, made us pause and reflect on our own individual family outings.

The pros of being location independent far outweighed the cons of what the open road had in store (besides rush hour traffic).

And, had we not returned to the campground in Van Horn, we would’ve missed the opportunities to bond over these gems…

Living The Dream

Stay tuned to Tequila Aficionado later this month for a special announcement about our first ever Tequila Road Show to the Windy City of Chicago and how you can come along!