DesMaDre Tequila at Sol Cocina

DesMaDre Tequila Makes Magic at Sol Cocina

 California Cool

On a sunny Saturday afternoon, Southern Californians love to eat out and grab a few cocktails.  And there’s no place trendier than the famed Sol Mexican Cocina.

DesMaDre Tequila at Sol Cocina https://wp.me/p3u1xi-5f3It was the Newport Beach location where we were set to meet Marcos Higareda, owner and leader of the DesMaDre Tequila family during this leg of the Wild Wild West Tour.

Waterfront Views

Nestled right up against the Balboa Marina with delightful waterfront views, Sol Cocina is renowned for offering Orange County’s finest weekend brunch with its own creative take on coastal Mexican cuisine.

Agave Spirits Galore

Offering more than 70 artisan, premium, and ultra premium tequilas and mezcals during Sol Cocina’s daily happy hour, their cocktail game is also on point.

DesMaDre Tequila at Sol Cocina https://wp.me/p3u1xi-5f3

Watch Sol Cocina’s Beverage Director, Colin Pflugradt, as he constructs an Old Fashioned using DesMaDre anejo.

Baja Vibes

The idea behind Sol Cocina was inspired by the best of coastal Baja California and several memorable surf trips to the spectacular peninsula.

DesMaDre Tequila at Sol Cocina https://wp.me/p3u1xi-5f3

Offering a California cool and inviting setting, Sol Cocina serves upscale Mexican dining that celebrates authentic flavors and traditions concentrating on the ever-changing array of fresh seafood and crisp, seasonal ingredients.

DesMaDre Tequila at Sol Cocina https://wp.me/p3u1xi-5f3

In the following clip, Sol Cocina’s Chef describes the churro he made to pair deliciously with DesMaDre Tequila.

This was amazing and unlike any other churro we’d ever seen or tasted before. (And we’re big fans of churros!)

Meet the Leader

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

Marcos Higareda, is the brand owner of one of the hottest and fashionable tequilas on the US market, DesMaDre.

The name in Spanish roughly translates to chaos.  It is Marcos’ opinion that everyone has some desmadre going on in their lives, but that a great tasting tequila makes our daily chaos easier to handle.

As a young Southern California nightclub deejay, Marcos was inspired by former Los Angeles Lakers’ forward, Dennis Rodman, to learn the family business of tequila from the ground up.

The DesMaDre Evolution

Initially involved in the DeLeon tequila label that was eventually acquired by Diageo in 2014, DesMaDre evolved into the new family brand.

Listen to Marcos tell his DesMaDre story:

Future Plans

Marcos surrounds himself and DesMaDre with a well-oiled crew of professionals that he considers family.

Having learned some hard lessons from the DeLeon days, Higareda knows full well the allure of star power from the nightclub world.

With a definite focus, he has the dubious distinction of refusing celebrity endorsements for DesMaDre, preferring instead to grow the brand’s ardent following organically.

¡Dale!

Inspired Tours

Ever wonder what drives Tequila Aficionado to tour every year?

For the inspiration, of course!

 

Tequila Aficionado Media Hits the Trail for the 2017 Wild Wild West Tour

Wrangles Agave Spirit Brands of Promise for History Making Promotional Roundup

For Immediate Release!

SAN ANTONIO, TX, UNITED STATES, October 3, 2017

Like the early settlers of the frontier, Tequila Aficionado Media goes west.  Driving a prairie schooner (actually, a travel trailer) loaded with distilled agave spirits—26 brands with 58 distinct expressions in all–to share at private events, public pairing dinners, pop up seminars, and educational catas (tastings) throughout the month of October.

Each yearly tour celebrates Brand of Promise© winners and nominees elected during Tequila Aficionado’s thunderingly popular Sipping Off The Cuff© video and audio reviews.

“Our tours are all about co-creating meaningful brand stories for craft agave spirits worthy of the public’s attention,” explains Lisa Pietsch, CMO of Tequila Aficionado Media and Co-Founder of TequilaPR.

“According to current statistics,” states Mike Morales, CEO of Tequila Aficionado Media and Co-Founder of TequilaPR, “three of the top ten tequila consuming states is out west, and that’s exactly where we’re headed.”

With the determination of the Pony Express, Tequila Aficionado Media’s Wild Wild West 2017 Tour will barnstorm to rowdy saloons and ghost towns in Van Horn, Texas, White Sands, New Mexico, and Tombstone, Arizona.

Where we’ve been during the #wildwildwest2017 tour.

A post shared by Tequila Aficionado (@tequilaaficionado) on

On the route is a whistle stop at the famed Elvira’s Tequila Cocina Vino in Tucson, Arizona where Terralta Tequila from legendary 3rd Generation Master Distiller Felipe Camarena will be introduced along with an exciting new menu.

https://www.instagram.com/p/BaFKw3qDHZV/?taken-by=tequilaaficionado

Glitz, glamour, and glamping are reserved for a special visit with Torch Cigar Bar and Lounge in Phoenix, hosted by the award winning Embajador tequila.

Inspired by the California Gold Rush, Tequila Aficionado’s Wild Wild West Tour rough rides toward La Jolla for a private interview with tequila Dos Almas’ founder Emilio DeSoto.

The following evening, a tequila pairing dinner with DesMaDre tequila is on tap at Sol Mexican Cocina in Newport Beach.

On location in Los Angeles, there will be two more private catas held by Revel Avila blue agave spirit, and Tres Ochos tequila.

During the public and private tastings, the “jarrito” tumbler–a new experimental glass designed specifically for tasting and serving tequila, mezcal, and other agave spirits–will be showcased.

Developed by Chisholm Trail Craft Glasses in Austin, Texas, the jarrito tumbler is expected to revolutionize the glassware industry by being more aesthetic and organoleptically accurate than other vessels currently used to sample and judge Mexican agave spirits.

The end of the trail will be celebrated at the landmark El Cholo Cafe Restaurant’s annual Tequila Tour in Pasadena.  El Cholo’s Tequila Tour commemorates its 94th year serving authentic Mexican cuisine to Southern California.

https://www.instagram.com/p/Ba20AHRDvbR/?taken-by=tequilaaficionado

Tequila Aficionado Media will anchor an exclusive VIP Hour inside El Cholo’s Tequila Tour to honor the 18th anniversary of the first Sipping Off The Cuff© podcast taped at the iconic eatery.

“The range of agave spirits on this year’s Wild Wild West 2017 Tour is some of the finest sampling of Mexican agave spirits we’ve ever travelled with,” declares Morales.  “We urge you to try them for yourself.”

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For a complete list of participating agave spirits on the Wild Wild West 2017 Tour, click here.  For ticket information on El Cholo’s Tequila Tour, go here or call 626-795-5800.  More about Chisholm Trail Craft Glasses is here.

Ayate Anejo Tequila Review

Mike Morales and Eric Zandona taste and discuss Ayate Tequila Anejo, a wine barrel aged tequila from the same distillery that brings you Desmadre Tequila.

 

 

About Ayate Tequila:

Sipping Off the Cuff | Ayate Tequila Anejo http://wp.me/p3u1xi-5ajAyate consists of two very special and unique tequilas, a Reposado and an Añejo, which have been meticulously handcrafted and matured with a great deal of care. Each individual agave is selected by Rosendo Ramirez Senior who has been farming in the region for his entire life. The hearts of the plant (piñas) are then expertly extracted by jimadors that have worked the fields for decades.

The piñas are transported to the distillery, the core is removed and then they are precisely cut into four segments, which is a labor intensive and rare process. Roasting takes place in an autoclave with a proprietary process and the sweet juices are slowly coaxed out of the pinas and separated for fermentation.

The distillation is done in a traditional copper pot still to emphasize and extrapolate the most complex esters. The Reposado is aged for four months in new American oak barrels followed by four months of finishing in Chardonnay barrels. The Añejo is aged for two months in new American barrels, then transferred to used French oak barrels for a resting period of four months and finally finished in Chardonnay barrels for six months. The tequila is cut with spring water sourced from the property. Bottling takes place by hand on site at Casa Ramirez. The custom bottle, designed by Dave, is produced in Mexico and hand painted with precious metals.

Ayate Reposado Tequila Review

Mike Morales and Eric Zandona taste and discuss Ayate Tequila Reposado, a wine barrel aged tequila from the same distillery that brings you Desmadre Tequila.

 

About Ayate Tequila:

Sipping Off the Cuff | Ayate Tequila Reposado http://wp.me/p3u1xi-5aiAyate consists of two very special and unique tequilas, a Reposado and an Añejo, which have been meticulously handcrafted and matured with a great deal of care. Each individual agave is selected by Rosendo Ramirez Senior who has been farming in the region for his entire life. The hearts of the plant (piñas) are then expertly extracted by jimadors that have worked the fields for decades.

The piñas are transported to the distillery, the core is removed and then they are precisely cut into four segments, which is a labor intensive and rare process. Roasting takes place in an autoclave with a proprietary process and the sweet juices are slowly coaxed out of the pinas and separated for fermentation.

The distillation is done in a traditional copper pot still to emphasize and extrapolate the most complex esters. The Reposado is aged for four months in new American oak barrels followed by four months of finishing in Chardonnay barrels. The Añejo is aged for two months in new American barrels, then transferred to used French oak barrels for a resting period of four months and finally finished in Chardonnay barrels for six months. The tequila is cut with spring water sourced from the property. Bottling takes place by hand on site at Casa Ramirez. The custom bottle, designed by Dave, is produced in Mexico and hand painted with precious metals.

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand

“This is your tequila bucket list.”  

~ Rick Levy of Tequila Aficionado

If you’ve seen Mike Morales’ article on the Top 20 Craft Tequilas you’ve overlooked then you’ll understand that picking one (or even 10) from this list is like picking your favorite child.  It’s too difficult to do, so your best bet is to vote twice a day for your favorites and spend the rest of your time sipping all of them.

Congratulations to all the nominees.  If Mike could pick a top 50 list, it still wouldn’t be enough.  Thank you to all the wonderful brands out there who are constantly striving to produce the finest tequilas they can.  We love you all!

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qmIn order to be called tequila, this spirit distilled from the juices blue agave must be made in specific regions of Mexico, most prominently Jalisco and the town of tequila. While no tequilas are produced in the United States, we want to find the best craft tequila brands available in the country, and to do so, we asked a pair of tequila experts to nominate their favorites. Unlike other spirits, tequila brands often share distilleries – there are about 70 of them producing more than 500 brands – so it’s often the brand rather than the distillery that indicates quality. Many of these 20 nominees for best craft tequila brand use traditional methods. Many of the brand owners grow their own agave and personally oversee the entire tequila-making process. All produce high-quality, distinctive tequilas available in the U.S. market. Vote for your favorite once per day until voting ends on Monday, September 12 at noon ET. Read the official Readers’ Choice rules here.

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

1. Embajador Tequila

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

2. Suerte Tequila

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

3. DesMaDre Tequila

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

4. Tequila Gran Dovejo

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

5. Siete Leguas

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

6. T1 Tequila Uno

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

7. Tequila Tapatío

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

8. Tequila G4

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

9. Tequila Don Modesto

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

10. Tequila Alquimia

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

11. Dulce Vida Tequila

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

12. Pasote Tequila

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

13. Tequila Fortaleza

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

14. Casa Noble Tequila

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

15. Siembra Spirits

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

16. Tears of Llorona

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

17. Tequila Ocho

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

18. Tequila ArteNOM

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

19. Don Fulano

 

USA Today 10 Best Current Leaderboard for Best Craft Tequila Brand http://wp.me/p3u1xi-4qm

20. IXÁ Organic Tequila

The Top 20 Craft Tequilas You’ve Overlooked

USA_Today_comIn early August of 2016, I received an email from USA Today asking me to weigh in on their craft spirits-themed Readers’ Choice contests, and in our case (at press time), the soon-to-be-launched craft tequilas list.

I’ll be honest, I dread these lists.  What’s worse is, I dread being asked to participate in compiling them.

Let me tell you why.

It’s A List

In the Digital Age, everyone wants things in bite sized form and they want it now.  It is also proven that numbered lists draw attention.  And, there are so many of them out there on the Interwebs–

Fifty Ways to Leave Your Lover…

The 10 Best Ways to Cheat On Your Mate…

Six Ways Your Cat Plots to Kill You…

A Word About Your Sins

Ever wonder why those numbered titles are so enticing?7-deadly-sins

It’s because they are aimed at the 7 Deadly Sins.

A steadfast rule of copywriters is to compose content that elicits an emotional response from readers to take action.

To drive your particular sin even further to cause you to read the content, the word YOU is hammered into every title.

[Editor’s note:  See what I did with my title?  You choose which sin fits best for YOU.]

Craft Is A Buzzword

As we thoroughly examined in our reports, Craft Tequila:  WTF Does That Mean? Parts 1 and 2, the term craft has been kidnapped by marketers writing fancy copy to confuse the consumer.

Only 10?

gato sorprendido

While the instructions in the email required at least 20 selections from me, the contest will butcher the selections down to only 10–

Selected by those who are unaware of what a craft tequila really is, and…

Curated by someone whose job it is to find ways to engage USA Today’s readers.

It’s A Contest

check-list-red-wfjgrkbmmkvlWhen our COO, Lisa Pietsch, examined the contest website and the myriad of other pre-existing lists, she found that this is a clever way for USA Today to increase reader engagement.

Reader engagement translates to readers’ time spent on USA Today’s mammoth website, which in turn translates to money they charge advertisers.

The term we use is “sticky” as in spider’s web sticky.

Which leads me to–

Paid Advertisers 

Having been paid to ghost write Editor’s Choice lists in the past, I am fully aware that many times, spirits sponsors of major magazines and websites tend to sneak onto them.

This, despite my vehement objections to the editors that such a move invalidates the list altogether.

So, before any of the Usual Suspects wind up on USA Today’s 10 Best Readers’ Choice Awards Craft Tequilas list, here are my selections.  Bear in mind, I was limited to only twenty brands.

The Top 20 Craft Tequilas You’ve Overlooked

In no particular order…

  1. Fortaleza
  2. T1 Tequila Uno
  3. Tears of Llorana
  4. Suerte
  5. Siembra Azul
  6. Siembra Valles
  7. Tapatio
  8. Tequila G4
  9. ArteNOM 1414
  10. ArteNOM 1580
  11. ArteNOM 1146
  12. ArteNOM 1549
  13. Trianon
  14. Pasote
  15. Embajador
  16. Alquimia
  17. DesMaDre
  18. Dulce Vida
  19. Don Fulano
  20. IXA

The Fallout

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Whether any of my selections make the cut, remains to be seen.

Depending on who the other “tequila experts” were that contributed to the final list to be voted on, the results, if nothing else, should be interesting.

One thing is for certain–

Not everyone will be happy.