Terralta Tequila and Creo Spirits: Behind the Scenes

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

The Lay of the Land

The need for small-to-medium sized distributors in every state will become even more important in 2018 to ensure that worthy agave spirit Brands of Promise are not lost in the conglomerate shuffle.

Sensing this demand long before the current trend of mega-mergers, Enrique Ramos, established Creo Commercium Inc (Creo Spirits) in Phoenix, Arizona in 2008.

His current portfolio is stocked with an array of agave spirits, as well Mexican wines and craft beers that are not readily available except at select establishments such as Elvira’s Tequila Cocina & Vino in Tucson.

Hedging Bets

It’s a good bet that that was one of the main reasons Ingeniero Felipe Camarena Curiel, innovator of such remarkably acclaimed and diverse tequilas as Pasote, G4 and Terralta, chose Creo Spirits as his importer and distributor of Terralta in the highly competitive state of Arizona.

Spending countless hours with the man known as “The Mad Genius” of tequila at his state-of-art El Pandillo distillery, Enrique possesses a unique perspective on Felipe Camarena that few folks get the chance to experience.

We caught up with Enrique during the Wild Wild West 2017 Tour at his base of operations in Phoenix.

Here, Ramos divulges the “little things” that Felipe does to add to Terralta’s flavorful profile.

It All Happened by Mistake

Enrique reveals how Felipe Camarena and he established their relationship, and where Terralta is currently available.  He also expresses his views on who chooses to sip Terralta and how these individuals re-calibrate their taste buds through successive tastings.

Personal History

Enrique Ramos, who shares a direct lineage to Pancho Villa, reveals how he got into the business of spirits importation, and what it takes to succeed.

Customer-centric 

Enrique Ramos admits that his greatest allies in the importation/distribution business are his own customers.  And, in the process of taking care of them to best of his abilities, they in turn take care of him.

It’s this kind of customer-centric attitude and attention to detail that will ensure Creo Spirits’–and Terralta’s–success in the long running battle for shelf space.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Terralta Tequila Dinner at Elvira’s in Tucson

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

Welcome to Tucson

One of our first stops on the Wild Wild West 2017 Tour was to Elvira’s Tequila Cocina & Vino at its newest location on Congress Street in Tucson, Arizona.

The original Elvira’s restaurant was founded in 1927 in Nogales, Sonora, Mexico.  The family’s first foray into the United States was in the Southern Arizona town of Tubac.

This Tucson location is a Latin American fusion concept that uses some of the best flavors and modern culinary techniques from around the world.

On this evening, we were invited by Creospirits importer, Enrique Ramos, to direct a tasting and pairing dinner featuring Master Distiller Felipe Camarena’s fabulous Terralta Tequila expressions.

Unparalleled Genius

Discussing the unparalleled genius of Felipe Camarena.

Unparalleled Cuisine

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Elvira’s newest chef, Travis Bowden, wowed guests with his diverse menu featuring Terralta as the key ingredient.

Here’s what Chef Travis had to say about raising the bar at Elvira’s with Terralta Tequila.

Since 1927

Billed as having over 250 wine options and three certified sommeliers on staff, not to mention a fine array of tequilas, Elvira’s Tequila Cocina & Vino is destined to be a Tucson destination location for fine dining for years to come.

 

If you are planning a trip to Arizona, we heartily recommend Elvira’s.  For more to do in Arizoona, check out this article on the 100 Best Things to Do in Arizona.

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Tequila Aficionado Media Hits the Trail for the 2017 Wild Wild West Tour

Wrangles Agave Spirit Brands of Promise for History Making Promotional Roundup

For Immediate Release!

SAN ANTONIO, TX, UNITED STATES, October 3, 2017

Like the early settlers of the frontier, Tequila Aficionado Media goes west.  Driving a prairie schooner (actually, a travel trailer) loaded with distilled agave spirits—26 brands with 58 distinct expressions in all–to share at private events, public pairing dinners, pop up seminars, and educational catas (tastings) throughout the month of October.

Each yearly tour celebrates Brand of Promise© winners and nominees elected during Tequila Aficionado’s thunderingly popular Sipping Off The Cuff© video and audio reviews.

“Our tours are all about co-creating meaningful brand stories for craft agave spirits worthy of the public’s attention,” explains Lisa Pietsch, CMO of Tequila Aficionado Media and Co-Founder of TequilaPR.

“According to current statistics,” states Mike Morales, CEO of Tequila Aficionado Media and Co-Founder of TequilaPR, “three of the top ten tequila consuming states is out west, and that’s exactly where we’re headed.”

With the determination of the Pony Express, Tequila Aficionado Media’s Wild Wild West 2017 Tour will barnstorm to rowdy saloons and ghost towns in Van Horn, Texas, White Sands, New Mexico, and Tombstone, Arizona.

Where we’ve been during the #wildwildwest2017 tour.

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On the route is a whistle stop at the famed Elvira’s Tequila Cocina Vino in Tucson, Arizona where Terralta Tequila from legendary 3rd Generation Master Distiller Felipe Camarena will be introduced along with an exciting new menu.

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Glitz, glamour, and glamping are reserved for a special visit with Torch Cigar Bar and Lounge in Phoenix, hosted by the award winning Embajador tequila.

Inspired by the California Gold Rush, Tequila Aficionado’s Wild Wild West Tour rough rides toward La Jolla for a private interview with tequila Dos Almas’ founder Emilio DeSoto.

The following evening, a tequila pairing dinner with DesMaDre tequila is on tap at Sol Mexican Cocina in Newport Beach.

On location in Los Angeles, there will be two more private catas held by Revel Avila blue agave spirit, and Tres Ochos tequila.

During the public and private tastings, the “jarrito” tumbler–a new experimental glass designed specifically for tasting and serving tequila, mezcal, and other agave spirits–will be showcased.

Developed by Chisholm Trail Craft Glasses in Austin, Texas, the jarrito tumbler is expected to revolutionize the glassware industry by being more aesthetic and organoleptically accurate than other vessels currently used to sample and judge Mexican agave spirits.

The end of the trail will be celebrated at the landmark El Cholo Cafe Restaurant’s annual Tequila Tour in Pasadena.  El Cholo’s Tequila Tour commemorates its 94th year serving authentic Mexican cuisine to Southern California.

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Tequila Aficionado Media will anchor an exclusive VIP Hour inside El Cholo’s Tequila Tour to honor the 18th anniversary of the first Sipping Off The Cuff© podcast taped at the iconic eatery.

“The range of agave spirits on this year’s Wild Wild West 2017 Tour is some of the finest sampling of Mexican agave spirits we’ve ever travelled with,” declares Morales.  “We urge you to try them for yourself.”

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For a complete list of participating agave spirits on the Wild Wild West 2017 Tour, click here.  For ticket information on El Cholo’s Tequila Tour, go here or call 626-795-5800.  More about Chisholm Trail Craft Glasses is here.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Get Paid to Drink Tequila:

How you can turn your passion into profits and get paid to drink tequila as a blogger, vlogger, podcaster or author

 

Salud!!