[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.] Spark Me Up! Across the vast Desert Ridge Marketplace on trendy High Street in Phoenix is nestled the fashionable Torch Cigar Bar. Embajador Tequila’s freshest customer provided … Read more
Wrangles Agave Spirit Brands of Promise for History Making Promotional Roundup For Immediate Release! SAN ANTONIO, TX, UNITED STATES, October 3, 2017 Like the early settlers of the frontier, Tequila Aficionado Media goes west. Driving a prairie schooner (actually, a travel trailer) loaded with distilled agave spirits—26 brands with 58 distinct expressions in all–to share … Read more
Locks-In Top Spot Among 10 Best Boutique Brands… November 9, 2016, Austin, TX: In September, 2016, family-owned Embajador Tequila (Spanish for ambassador) was voted among the top tier of boutique tequilas by USA Today’s 10 Best Reader’s Choice List. In a hard-fought race, Embajador ran away from a tight field of 19 distinct craft … Read more
Women In The Tequila Industry: Leticia Aceves Alvarez of @EmbajadorTquila Click To Tweet I first met Carmen Leticia Aceves Alvarez in July 2016, during my investigative visit to Fabrica Santa Rosa. The distillery is responsible for such fan favorite tequilas as Alma de Agave, Crótalo, Cabresto, and their flagship brand, Embajador. At a round table … Read more
[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article. No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media. This article was written by, and is the opinion of, M.A. “Mike” Morales.] Open … Read more
[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article. No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media. This article was written by, and is the opinion of, M.A. “Mike” Morales.] Let’s … Read more
[Transportation, room and board were provided to M.A. “Mike” Morales by Embajador Tequila in order to research this article. No monetary compensation was received and no guarantee of a favorable article was given by M.A. ‘Mike” Morales or Tequila Aficionado Media. This article was written by, and is the opinion of, M.A. “Mike” Morales.] Remember … Read more
In early August of 2016, I received an email from USA Today asking me to weigh in on their craft spirits-themed Readers’ Choice contests, and in our case (at press time), the soon-to-be-launched craft tequilas list. I’ll be honest, I dread these lists. What’s worse is, I dread being asked to participate in compiling them. Let … Read more
Open Bar #6 During Tequila Aficionado’s Open Bar #6, Mike Morales and Lisa Pietsch talk to Andres Garcia of Embajador Tequila about his recent visit to the USA Trade Tasting in New York City, his Level 3 Catador class with Ana Maria Romero Mena, and how he is expanding his brand’s market footprint. Visit Embajador Online … Read more
[In mid-February 2016, at the suggestion of Andres Garcia, Regional Sales Manager of award winning Embajador tequila, Tequila Aficionado Media met with Brian Jaymont, General Manager of the Corner Restaurant, inside the JW Marriott in the heart of Austin, Texas. We were first exposed to the fine hospitality of the JW Marriott on our second visit to the Texas Nightclub … Read more