Tequila Gets Fruity: Flavors & Infusions

From the Vault Aug 12, 2004 Mexico makers want to add fruit to firewater in bid to expand market. MEXICO CITY (Reuters) – Mexico’s tequila industry, in pursuit of younger customers, plans to follow other alcohol producers by offering the centuries-old firewater tinged with citrus flavors. “Young people are drinking flavored products,” said Miguel Aguilar … Read more