How to Infuse Your Tequila Con Ganas

How to Infuse Your Tequila Con Ganas Click To Tweet The Bing Crosby Effect Influencer Marketing is a hot social media buzz phrase that can be directly attributed to Bing Crosby. From the moment the famed crooner, and fellow entertainer and business partner, Phil Harris, imported Herradura, the first 100% agave tequila into the US, … Read more

Learning From The Master – German Gonzalez

The tequila industry may not recognize their masters, but here at Tequila Aficionado, we know that we could never consider Germán Gonzalez, distiller of T1 Tequila and Tears of Llorona, any less than a Master at his art. Enjoy this intimate talk we had the pleasure of having with German Gonzalez when he took off … Read more

How to Choose the Right Tequila Glassware

Join Tequila Aficionado Media on Sunday, November 22, 2015 at 9PM CST as Alex Perez and Mike Morales Blab about proper tequila glassware with Martin Duffy, exclusive US representative of the historic Glencairn Chrystal of Scotland. Riedel Launches the Tequila Glass As Tequila Aficionado Media first reported in November of 2001, and shared with you again … Read more

A Sotol By Any Other Name

[On a sweltering August afternoon, Tequila Aficionado Media was invited by Mike Groener, CEO and President of Genius Liquids to sip and savor the latest addition to their Desert Spirit line, Texas Sotol, at their distillery in Austin, TX .] Here Comes the Rain Again Ask anyone who has spent any significant amount of time living in … Read more

Germán González’s T1 Tequila Uno–Questions and Answers

Response to the interview series with Master Distiller Germán González has been wonderful. Rightly so, for a man who is a living part of tequila history and continues to make history today with T1 Tequila Uno and Tears of Llorona. Here are some of your questions answered: Q:  Does Germán always blend agaves from Tamaulipas and Atotonilco because … Read more

Tears Of Llorona–Tequila’s Higher Octave

“Don’t only practice your art, but force your way into its secrets, for it and knowledge can raise men to the divine.”–Ludwig van Beethoven In music, an octave is the difference in sound between the first and eighth note on a musical scale. In astrology, the planets Uranus, Neptune and Pluto are commonly considered the … Read more

Germán González Got No Respect!

Germán Gonzalez, distiller of T1 Tequila Uno and Tears of Llorana, discloses why, up until recently, the term master distiller was not given the proper recognition by the Tequila Industry, nor by the people of Mexico. Like deceased comedian, Rodney Dangerfield, Germán struggled to gain respect and to become recognized for his distilling acumen until … Read more

A Bartender’s Tip from Germán González

In this clip, Germán González, distiller of T1 Tequila Uno and Tears of Llorana, reveals the difficulty in getting consumers to sip 100% agave tequila and shares a technique that a particular bartender uses to educate drinkers who ask for T1 in a cocktail. A thoughtful bartender or mixologist will always serve the customer in … Read more

Germán González and The Riedel Tequila Glass

In this segment, Germán González, distiller of T1 Tequila Uno and Tears of Llorana, explains why the Riedel Ouverture glass (now part of Riedel’s Vinum collection) is ideal for tequila tasting. He demonstrates the right way and the wrong way to hold the glass, and details why it is so effective a tool when enjoying his exquisite tequilas. … Read more

The Rules of Agave with Germán González

In these next two clips, while enjoying sips of Germán González’s masterpiece, Tears of Llorona, we discuss the ins and outs of the tequila business. The Only Rule That Counts Germán Gonzalez, distiller of T1 Tequila Uno and Tears of Llorana, reveals the only real rule, according to the normas (the rules and regulations that govern the … Read more