In what proved to be the toughest bracket for the judges to date, Malinalli Tequila swept the Platinum trophy in the hard fought Blanco division, with Ambhar, El Mayor, and Mamalón tequilas close on its heels.
Gold Medal Winner Lisa Elovich, brand owner of Organic Tequila One With Life, was ecstatic, saying, “Thank you so much! It is such an honor to get this award. I know this will help us with marketing and distribution.” She graciously added, “Congratulations to all of the nominees and winners! So happy to be part of it!”
In an equally gracious statement made over their Instagram account, medal recipient Papa Bueno Tequila wrote, “We are honored to have been among this impressive group of nominees! We love tequila and congratulate all the winners and thank Tequila Aficionado for the time, humor and love they bring! Definitely Bueno!”
About the Brands Of Promise Awards
All brands were judged by Founder, Alex Perez and CEO, M.A. “Mike” Morales, as well as by other Tequila Aficionado staff, on how they performed during Tequila Aficionado’s wildly popular Sipping Off The Cuff™ video series seen regularly on TequilaAficionado.com and viewable on its YouTube channel.
Unlike other spirits contests, The Brands Of Promise™ Awards does not require participating agave spirit brands to pay an entry fee. It also does not charge winners additional hefty licensing tariffs for the rights to use the medal award graphics on their labels, neck tags, shelf talkers, brochures, point-of-sales materials and websites.
[The second annual Sabor Latino Food Show took place on May 12-13, 2015 at the Pasadena Convention Center. Tequila Aficionado Media was asked to tag along with Embajador tequila as its importer/brand owner attempts to break into the competitive Southern California spirits market.]
It’s no secret that trying to jockey for position into the competitive California spirits market is as tough as winning the Triple Crown in horseracing. This is doubly true if you’re a fledging tequila brand trying to distinguish yourself from the rest of the field.
That’s where trade shows like Sabor Latino can help.
Created and organized by CEO, Lilly Rocha, a well connected and solidly certified event planner with 17 years of experience and with both national and international clients.
The Sabor Latino Food show recognizes the growing power of the Latino consumer in the US by helping to “Define the Tastes of the New Majority,” which also happened to be this year’s show theme.
After graciously introducing her team, and acknowledging troops of culinary students whom she affords the opportunity for internships with companies that prepare them for college or careers, Lilly cuts the ribbon and unleashes the mariachis.
Even our founder, Alex Perez, stopped in to say hello.
What’s New, Day 2
On day two, we met Daniel Villaneda of Global Spirits Imports who sampled a full array of Pochteca Liqueurs along with an upcoming tequila from Chef Martín San Román whose own restaurant, La Terrasse, is in the heart of Baja California’s burgeoning wine country, the Valle de Guadalupe.
After discovering what her baking methods had in common with some tequila producers, Marian approached the Embajador tequila booth to try all three expressions and to select the ones she wanted to pair with her latest creation, the Spicy Mama chocolate cheesecake.
With the tortilla chip–and arguably, Mexican wine and spirits–among other Latin influenced foods becoming a staple of the American culinary experience, there’s no reason to believe that Lilly Rocha and the Sabor Latino Food Show won’t become a major player to look up to for all Latino food and beverage products eager to debut in the challenging Southern California market.
Watch for The Sabor Latino Food Show coming to Chicago, June 8-11, 2015.