Welcome to our National Margarita Day episode of Tequila Aficionado’s weekly Open Bar show! This week, our hosts M.A. “Mike” Morales and Lisa Pietsch had the pleasure of hosting Javier Martinez of JLP Craft Margaritas. JLP Craft Margarita: 12 oz.can featuring JLP Blanco Tequila. 9% alcohol, non-carbonated. Flavors: Golden Lime, Strawberry-Lime & Pomegranate. See more … Read more Open Bar Show #2 with JLP Craft Margaritas
NEWPORT BEACH, California, June 30TH 2015 – Eighty seven consumer spirit enthusiasts gathered at the waterfront Balboa Bay Resort on May 31, 2015 to participate in the 7th annual consumer based spirits competition. The 2015 SIP Awards comprised of 423 brands from all over the globe competing for rank at the impartial mercy of consumer based blind-tasting. The … Read more Congratulations to the 2015 Sip Award Winners
Originally published on TequilaAficionado.com Nov 30, 2006 What better place to introduce your products but in your own place? What better audience to introduce your products to, but to a sequestered one? Maybe there was something to this mega-marketing to travelers with long layovers? Time travel with Tequila Aficionado & Jose Cuervo Click To … Read more The Mega Marketing of a Brand Part I – On the Road With Jose Cuervo
Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off … Read more Jessica’s Journey – Epic Marketing or Sauza History Lesson?
…But It’s Against Everything I Believe In! I’ll be honest, I wasn’t all that excited about reviewing Hornito’s Lime Shot but the folks who do Hornito’s PR were so nice that I thought I’d set aside my prejudicial notions and give it a whirl for their sake. As it happens, I was correct in my … Read more Hornito’s Lime Shot: A Must-Have For the Kitchen But Don’t Drink It!
Hornitos Lime Shot Yes, we went there! The good folks at Hornitos were kind enough to send us some samples so we did what we do – Tasting & Testing. Look for our review of Lime Shot – and the reason why you absolutely must have this in your kitchen – coming this week! According … Read more Perfect Pairing: Memorial Day BBQ with Hornitos Lime Shot
Tequila Aficionado Media on The Set Of Salt, Liquor, Lime Tequila Aficionado Media first made contact with the co-producers of Salt, Liquor, Lime in the Spring of 2013 via social media. Once production was moved in late August to Southern California during a blistering heat wave, we were invited to join the cast and crew to exclusively record our experiences … Read more Salt, Liquor, Lime–A Tequila Flux Capacitor by M.A. “Mike” Morales
Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume … Read more Change is at Hand for the Tequila Market, Part I