Glass Bottom Spirits: At the End of Good Tequila

What’s at the End of Every Good Tequila?

In the agave spirits soaked Southern California market, no distributor works harder or smarter than owner Humberto Ibarra, importer and distributor at Glass Bottom Spirits.

Co-founded with his cousin, attorney Arturo Lomeli Ibarra in December of 2012, Glass Bottom Spirits was established with a single vision and purpose–

Glass Bottom Spirits: At the End of Good Tequila https://wp.me/p3u1xi-5tn

To import and distribute only the best premium tequila that the great state of Jalisco, Mexico had to offer.

Glass Bottom has since expanded its portfolio to include craft Mexican beers and wines whose quality they believe in.

As a licensed wholesaler, importer, and distributor of the brands they carry, it allows Glass Bottom to set competitive prices to retail stores, restaurants, clubs and bars throughout California.

We spent a warm autumn afternoon talking tequila with Humberto at his offices in Pico Rivera.

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

From Nothing to Something

In this clip, Humberto shares with us his background, what brand building means to him, and how his mother-in-law came up with the company’s unique name.

Humberto divulges his tips for start up tequilas and mezcals contemplating entering the American market.

Ibarra admits that some brand owners have unrealistic expectations when coming into the United States.  He feels it’s his job to steer them in the right direction.

Glass Bottom Spirits: At the End of Good Tequila https://wp.me/p3u1xi-5tn

Of vital importance to him–

That each brand he imports and distributes must budget for some kind of marketing in order to compete for mind share in the already over-crowded liquor store shelves and restaurant back bars.

The Magic of Mandala

Here, Humberto discusses what it takes to bring a small brand with a specialty bottle onto the burgeoning Extra Anejo segment.

Tequila Tasting with Humberto

This clip discusses the sexy Chisholm Trail Crafts jarrito tumbler for tequila tasting with the newly relaunched 4 Copas tequila.

What a Chore

We continue our tasting flights with Humberto Ibarra’s newest acquisition, La Tarea tequila.

With the agave crisis looming, the demand for smaller, craft brands that are supported by their own agave will be more in demand.

We also touch lightly on mezcal medley (ensemble), The Lost Explorer.

The Importance of Distribution

Glass Bottom Spirits: At the End of Good Tequila https://wp.me/p3u1xi-5tn

In an era of mega-mergers between competing distributors, the informed consumer will be seeking more quality craft agave spirits.

To that end, small-to-mid sized distributors will become even more important for these brands in the race to compete with the Big Dawgs.

Glass Bottom Spirits seems poised to maintain significant shelf space for its clients against all comers.

A Truckload of Agave – Agave Spirits, That Is

Agave Spirits Everywhere!

Agave piñas.
Agave piñas, agave spirits

 

 

If you’ve been following Tequila Aficionado Media closely, you may have noticed a lull in the weekly Sipping Off The Cuff ™  episodes that traditionally have aired every Friday.

As you may know, every tequila, mezcal or sotol label that submits samples for Sipping Off The Cuff ™ is automatically entered into our ground-breaking end-of-year Brands of Promise ™ awards program.

 

We’ve Got Our Work Cut Out for Us 

test pattern, agave spirits, tequilaAfter an unprecedented amount of entries to our Brands of Promise ™  awards, and the flabbergasting influx of new tequila and mezcal brands with fabulous juice in 2014 (and some unforeseen technical difficulties in our post production department that were beyond our control), Sipping Off The Cuff ™ returns with a vengeance.

 

Coming In Hot

agave spirits, tequilaStarting this week, our post production department is backing up the truck and dumping a huge load of agave onto your screens.

Until virtually the end of 2014, brand-spanking new episodes of Sipping Off The Cuff ™ will premier–

Daily!

tequila reviews, agave spiritsLook for your favorite–or start up or little known–tequila or mezcal brands to be deconstructed, dissected and discussed by our Founder, Alex Perez, and CEO Mike Morales.

Plus…

We’re planning some surprise guest hosts to star with Mike on special episodes of Sipping Off The Cuff ™ that will be taped from some of the more popular and trendy tequila bars around the country.

Sipping Off The Cuff ™–On Demand!

 

Fast and Furious, agave spiritsDon’t worry if you miss a chapter or two of these upcoming reviews with Alex and Mike.

They’ll be coming in fast and furious till the end of the year, but you can always catch up by subscribing to our YouTube channel, as well as following TequilaAficionado.com’s Facebook, Twitter, and Pinterest pages.

And if you haven’t done so, take a moment to subscribe to our newsletter and be assured of never missing the latest tequila scuttlebutt, event, or feature story.

Don’t Say We Didn’t Warn You

 

 

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