Lunazul Primero Tequila Review

Mike & Alex taste and discuss Lunazul Primero Tequila and why they feel it is a Brand of Promise.


lunazul, primero, heaven hillAbout Lunazul Primero:

Añejo tequila that’s aged in American white oak barrels for 18 months.

Tasting Notes

Filtered eight times to achieve a crystal clear color.

  • Aroma: Complex aroma with sweet, oak, caramel, apple, and floral notes. It embraces the perfect balance found in rare, handcrafted spirits.
  • Taste: Full body and mouth with cooked agave, oak, aniseed, citrus, caramel, cinnamon, and eucalyptus notes. Pleasant and smooth on the palate.
  • Finish: Wonderfully balanced with clean flavors and a long, lingering, spicy finish.

Heaven Hill Distilleries Launches Lunazul Primero Tequila

10441Newest Addition to 100% Agave Lunazul Tequila family is Clear Añejo Tequila

BARDSTOWN, KY – The newest addition to the 100% Agave Lunazul Tequila family is Lunazul Primero. Filtered eight times to achieve a crystal clear color, Primero is a unique Añejo Tequila with flawless color and unusual maturity.

The entire family of small batch Lunazul Tequilas are estate grown, distilled and bottled in the heart of Tequila country by Tierra de Agaves. Lunazul’s spirit of hand-crafted perfection is reflected in Lunazul Primero as the Master Distiller carefully ages the Añejo in order to attain the flavors earned through 18 months of maturation. The filtering process then balances those flavors with the crispness of agave sugars seen in Blanco. The result is crisp Tequila that retains the oak notes and smoothness of a barrel aged Tequila.

“Lunazul Primero reflects the growing passion for variety among Tequila consumers,” said Reid Hafer, Senior Brand Manager, Lunazul Tequila. “Whether it is aging, proof or filtering, Tequila offerings are becoming increasingly sophisticated. Primero delivers on the cutting-edge of innovation with incredible quality.”

Lunazul Tequila is among the best-selling and the most critically-acclaimed 100% Agave Tequilas in the category. The Lunazul Tequilas have been honored with Double Gold recognition at the San Francisco Spirits  Competition and as Category Finalists at the Ultimate Spirits Competition. Further, the brand is regularly recognized as Impact “Hot Prospect” and Beverage Information Group “Rising Stars.”

Lunazul Primero is available at $24.99.  Lunazul Tequilas are available in four varieties, Blanco, Reposado, Añejo and Primero.  Blanco and Reposado are available in 1.75 liter, 1.0 liter, 1.0 bar liter, 750 ml and 50 ml sizes, while the Añejo and Primero are available in the 750ml size only.  All are bottled at 40% alcohol by volume. Learn more

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. ( is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”



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Lunazul Blanco Tequila Review

Mike & Alex taste and discuss Lunazul Tequila Blanco and why they feel it is a Brand of Promise.


About Lunazul Blanco

lunazul, blanco, tequila, heaven hillCrystal clear, un-aged tequila that allows its 100% agave flavor to shine. This is tequila at its simplest.

Tasting Notes

Exceptionally smooth and balanced with bright color and silver highlights.

  • Aroma: Refreshing fruity nose exhibiting tropical and apple notes with a healthy dose of salt and citrus, similar to that of fresh agave.
  • Taste: The palate is semi-viscous and peppery with ripe fruit tones giving way to crisp citrus notes and a hint of vanilla.
  • Finish: Wonderfully balanced finish with long lasting citrusy, peppery, and herbaceous notes.

The Mexican Wolf

Lunazul means “Blue Moon” and the Mexican wolf has always played a vital role in our identity. Mysterious and resourceful, the independent spirit of the wolf resonates in everything we do. We’re proud to partner with NATURALIA, a non-profit organization that promotes the conservation of Mexico’s ecosystems and wild species such as the Mexican Wolf through outreach, education and fieldwork. Together, Naturalia and Lunazul believe that when you’re good to your lands, your lands are good to you.

Find Lunazul on Facebook here.



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Lunazul Blanco Review by Steve Coomes

lunazul, blanco, tequila, silverI’m always surprised when someone watches me pour a spirit from a bottle, sip it straight and then shoots me a look that implies I’m a drunk or a daredevil.  “Don’t you want to mix it first?” such inquisitors ask. “I mean, it’s kind of harsh just straight, isn’t it?”

Well, of course, it can be, especially if the spirit has no chance to breathe or it’s not well made.  “No,” I typically reply kindly. “I sip it straight because I want to know exactly what it tastes like. That way I can decide whether to mix it or sip it straight.”

Such answers convince only a few to join me in the exercise, and only a fragment of those ever learn to enjoy unadulterated spirits. But most do seem to get the principle so widely accepted in cooking: that you must know your ingredients intimately in order to cook well. Such logic also is essential to great cocktails.

I had the chance to apply that rationale this summer after receiving a bottle of Lunazul Blanco ($22-$25) on July 2. The date is important since I was invited a Fourth of July party where numerous spirits enthusiasts would bring fun stuff to share. Either this bottle, newly labeled with blue trim, would be a surprise sipper or better served in a cocktail, and I was in the mood to find out.
I started with small glass of it straight, swirled it a bit, let it rest and came back to it after a few minutes. The first sip brought a lot of alcohol, a surprising amount for an 80 proof spirit, and just a hint of agave. It was thin on the palate, lacking body like many blancos, especially those approaching the value category.

I let it breathe about 10 minutes and went back: an herbaceous entry, a little tamer sting, but still lots of alcohol with notes of menthol and peppermint.

lunazul, blanco, tequila, silver Again, I let it sit awhile before coming back after munching on a bit of fresh mozzarella. Expectedly, the cheese softened the alcohol blow and unexpectedly amplified some wintergreen and vaguely fruity notes. Not bad, but again, I gave it a rest of about 15 minutes before coming back to it.

The nose now promised a little agave, some faint roasted pineapple and some musty floral aromas. Intriguing, but not exciting.

Convinced this wasn’t going to be a dynamite sipper, I considered a batch cocktail for the party. Given that most there would be bourbon or beer drinkers, I figured I’d play down the middle with margaritas. Helping my decision was the fact that the Mexican market I visited the day before was selling limes at 10 for a $1, so I bought 30.

I’m a recent convert to margaritas without orange accents: just agave syrup, lime and tequila. Simpler the better. And in this mix, Lunazul Blanco served perfectly. The sharpness I disliked before now knifed through the sour mix and even revealed agave notes I couldn’t detect before. It wasn’t overpowering, I was no longer hot on the palate, it was quite simply, just right.

Quite clearly, cocktails are this tequila’s calling.

* End note: Keep your eyes open for a unique Lunazul offering to hit store shelves in September, a double barrel reposado aged in Larceny Bourbon barrels. I got a pre-bottling sample yesterday from Lunazul’s parent company, Heaven Hill Brands. And just to tease you a little, it is delicious. A full bottle review is forthcoming.


Steve Coomes

Tstephen coomes, steve coomes, Embajador, Tequila, Supreme, Anejo, Review, Steve Coomesequila Aficionado is proud to welcome rising star in tequila and traveljournalism, Stephen Coomes, as a Contributing Writer and Reviewer.  His steady gigs include roles as contributing editor for Nation’s Restaurant News (the U.S. restaurant industry’s largest publication), restaurant critic and feature writer for Louisville magazine, feature writer for Edible Louisville and Seafood Business magazines, Kentucky traveland dining contributor for Southern Living, and dining blogger for Insider Louisville. He also writes marketing, PR, web copy and ghostwrites for numerous private clients.  You can visit Steve online



Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!