Rediscovering Demetrio Tequila

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour.]

Jim of All Trades

Rediscovering Demetrio Tequila http://wp.me/p3u1xi-4x4

Jim Driscoll bubbles with excitement at the anticipation of talking about his newly retooled Demetrio tequila (NOM 1459) expressions.

A self-proclaimed type-A kind of guy, this dynamo has accomplished more than most of us will in our lifetimes–

Professional bull rider, golfer, mountain climber, sky diver, scuba diver, martial artist, (deep breath!)…

A certified small business coach, international speaker, and best selling author, with the dubious distinction of being thrown out of his Toastmasters Club for winning too often!

Jim is now the CEO of Ekeko Wine and Spirits which handles a portfolio of so many stellar award winners that they’re hard to keep track of.

Rediscovering Demetrio Tequila http://wp.me/p3u1xi-4x4

We met up with Jim at Doneraki restaurant in his home town of Houston during Tequila Aficionado’s 2016 Heartland Tour.

Here’s our visit with the irrepressible Jim Driscoll.

 Tequila Wasn’t on The Radar

Jim Driscoll, CEO of Ekeko Wines & Spirits explains how he came across Demetrio tequila.  Jim relays the story of Demetrio, and why it was important to him to partner with the producer of his tequila.

From Farm to Bottle

Jim discusses how he prefers his Demetrio blanco by starting with the estate grown agave and letting the jimadores choose the plants at their perfect ripeness.

In this way, the quality of Demetrio is controlled from farm to bottle.

The Pure Essence 

Jim reveals that the Mozart Method used in fermentation is a standard procedure in the rum industry, and is also applied to Demetrio tequila.

Jim continues to expound on what makes Demetrio different from other brands which includes double distillation, and double filtration, all in small batches.

The Demetrio Skinny Margarita Difference

Jim explains his strategy to corner the Houston Skinny Margarita market using Demetrio’s specific flavor profile.

Demetrio Plays Well with Others

Jim reveals how his master distiller was able to eliminate Demetrio’s original briney notes.

Driscoll then divulges why he pursued the allspice flavor in Demetrio reposado to pair perfectly with Cointreau in a margarita.

Demetrio Issues a Challange!

Jim discloses why Demetrio was resubmitted to Sipping Off The Cuff(c), and issues a challenge to other brands who have restructured their formulations.

The Perfect Marriage of Agave, Vanilla, and Oak

Quoting our founder, Alex Perez, Jim exposes the secrets behind Demetrio añejo.

Driscoll admits that he has the perfect tequilas for any occasion and summarizes the qualities of each of Demetrio’s expressions.

You Don’t Have to be A Rockefeller

Jim shares his philosophy on providing quality wines and spirits at affordable prices.

Rediscovering Demetrio Tequila http://wp.me/p3u1xi-4x4

Driscoll preaches that you don’t have to pay exorbitant prices for fine tequilas, let alone extra añejos.

Then, he introduces Demetrio’s 5 year Extra Añejo for the first time.

Jim stresses that at Ekeko Wine & Spirits, they’re “Committed to bringing you ultra premium products without the ultra premium price.”

Toasting Demetrio’s 5 Year Extra Añejo

Jim Driscoll leads us in a toast to Demetrio’s 5 Year Extra Añejo.

In The Afterglow

Tequila Aficionado’s CMO, Lisa Pietsch, Jim Driscoll and myself are wowed by Demetrio’s Extra Añejo.

Jim concedes that his sample of the Demetrio Extra Añejo is in actuality a 4 year and a few months expression.

Rediscovering Demetrio Tequila http://wp.me/p3u1xi-4x4

He then announces that the 5 year version will be launched on January 7, 2017.

The Future of Demetrio

Jim conveys his plans for Demetrio’s expansion into other markets scheduled in 2017.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Los Osuna’s Dream Maker

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour.]

The Peculiarity of the North Star State

Los Osuna’s Dream Maker http://wp.me/p3u1xi-4xg

It’s a rarity to find a particular brand of distilled blue agave spirit that can trace its roots all the way back to 19th Century Mexico.

It’s quirkier still to discover blue agave spirits existing outside normal Denomination of Origins, whether they be Tequila or Mezcal.

But, the most bizarre factor to consider is to find both of these blue agave spirits for sale in–

Minnesota?

Minnesota Loves Agave Spirits

With an avid cocktail and foodie culture, Minnesota has the distinction of being the only state to have two blue agave spirits from outside Tequila’s and Mezcal’s Denominations of Origin headquartered within its borders.Los Osuna’s Dream Maker http://wp.me/p3u1xi-4xg

Los Osuna Blue Agave Spirit is one of these.

Dream Maker

In talking with the silver haired, soft spoken Win Stephens, Managing Partner of importer and distributor WRS Imports of the blue agave spirit Los Osuna, you get the impression that he sincerely wants to help others attain their dreams.

A carpenter by trade, in 2009, he managed to help his son, Noah, in Denver, Colorado, to open Vert Kitchen, a French-style gourmet eatery specializing in local and organic healthy cuisine.

He is now aiding his other son, Reven, to build a thriving spirits importation and distribution company at WRS Imports, with Los Osuna as its flagship brand.

Wintering in Sinaloa, Mexico since the 90’s, Win met Sergio and Alfonso Pelayo Osuna, the 4th generation owners of the historic La Noria Vinata (distillery) through mutual friends.  It was then that he became enamored with Los Osuna.

Naturally curious, he investigated the vinata and discovered the vast history of the Osuna family, rivaling that of many of the Tequila Industry’s First Families.

Learning Curve

Los Osuna’s Dream Maker http://wp.me/p3u1xi-4xgWe met Win inside one of Barrio restaurant and tequila bars’ most vibrant and atmospheric locations in Edina, MN.

Over a heaping bowl of Barrio’s freshly made guacamole, and chicken tacos on home made tortillas, Win confessed that neither he nor Reven had had any experience in the liquor business prior to establishing WRS Imports, but were more than willing to learn as they went along.

With an overabundance of tequila brands in bars like Barrio, and the ever- increasing expansion of mezcal into the market, the window of opportunity could appear slim for other agave spirits.

Los Osuna’s Dream Maker http://wp.me/p3u1xi-4xg

Win admitted, though, that the most challenging obstacle to overcome is introducing Los Osuna to venues in the first place.

As a small, craft brand based in Minnesota, Win expounds on the challenges of the liquor business, particularly where distribution and pricing are concerned.

The Los Osuna Difference

Objections like “I’m trying to clear out old stock to make room for new juice,” or “I already have too many tequilas,” or, “Why is your ‘tequila’ different?” is heard over and over again.

Even after explaining to potential customers that Los Osuna is more of an “old school” blue agave spirit with a long family history, it isn’t until the client gets a taste that he or she fully understands and appreciates the quality and potential of Los Osuna.

Here, Win describes the elements that go into Los Osuna blanco and how they prefer to rest it for 90 days in stainless steel tanks, then, another 90 days in the bottle before shipping.

Since 2009, the Los Osuna family has been working with renowned chemical engineer, Ingeniero Leopoldo Solis, the innovator behind the Mozart Method.

It’s a technique whereby classical music is played during the fermentation process to design some of the most sought after tequilas ever made, Cabeza, ArteNOM 1414 and Muchoté among them.

Los Osuna’s Dream Maker http://wp.me/p3u1xi-4xg

The Los Osuna reposado expression is rested 9-11 months and was a Double Gold Medal winner at the San Francisco World Spirits Competition, also in 2009.

Win explains how Los Osuna añejo is rested in number two charred virgin white oak barrels from Missouri.  It is actually a blend of 2½ and 3 year añejos.

Los Osuna’s 5 Year Plan

Through key social and business connections, WRS Imports has been able to make significant inroads into the acute bar and restaurant community of Minneapolis and St. Paul.

Cautiously optimistic about Los Osuna’s future in other states, Win Stephens expects big things for the brand in the coming months.

One Thing

Win divulges the one thing that he wants all agave aficionados to know about Los Osuna.

 Making the Dream A Reality

Under the sincere guidance of the Stephenses and Ing. Leopoldo Solis, along with more new additions coming from the Osuna Pelayo family, Los Osuna Blue Agave Spirit is poised to ride the wave of the current craft spirits craze far into the foreseeable future.

Los Osuna’s Dream Maker http://wp.me/p3u1xi-4xg

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Pura Vida Añejo Tequila Review

Alex Perez and Mike Morales of Tequila Aficionado.com taste and savor the amazing Pura Vida Añejo Tequila.

Pura Vida

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Pura Vida Gold Tequila Review

Alex Perez and Mike Morales of Tequila Aficionado.com taste and discuss Pura Vida Gold Tequila.

 

Pura Vida Gold

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Pura Vida Silver Tequila Review

Alex Perez and Mike Morales of Tequila Aficionado.com taste and talk about Pura Vida Silver Tequila.

Pura Vida Silver

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Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Get Paid to Drink Tequila:

How you can turn your passion into profits and get paid to drink tequila as a blogger, vlogger, podcaster or author

 

Salud!!