National Tequila Day – The Struggle is Real

National Tequila Day - The Struggle is Real! Greetings! Salutations!

I’m Mike Morales of Tequila Aficionado Media. In the next few hours, maybe the next few days, depending on when you’re watching this video, we will be celebrating National Tequila Day (for those of you globally who follow us, it’s International Tequila Day).

It is very appropriate as we’ve been fighting this constant battle of sipping tequila versus shooting tequila.

I’m here to tell you, ladies and gentlemen, after 17 years with Tequila Aficionado (it seems like more), shooting tequila is dead.

It’s dead.

So today, on National Tequila Day, I want you all to come with me and claim your independence. Declare your independence on National Tequila Day/International Tequila Day that you will no longer shoot tequila.
You are going to enjoy slowly sipping fine tequila, fine agave spirits, fine mezcals, raicillas, bacanoras, whatever it is you’re drinking, you’re going to be sipping it. You will no longer shoot tequila.

Thank you for your support!

Remember the jimadores, remember the agave plant, remember the magueys, and remember to sip wisely.

[Tweet “Sip wisely this National Tequila Day! “]

National Tequila Day - The Struggle is Real! ¡ Saludos! Saludos!

Soy Mike Morales de Tequila Aficionado a los medios de comunicación. En las próximas horas, tal vez los próximos días, dependiendo de cuando estás viendo este video, vamos a celebrar día nacional del Tequila (para los que todo el mundo que siga con nosotros, es día internacional del Tequila).

Es muy apropiado como nosotros hemos estado luchando esta batalla constante de bebiendo tequila frente a disparos de tequila.

Estoy aquí para decirles, señoras y señores, después de 17 años con Tequila Aficionado (parece que más), tiro de tequila está muerto.

Está muerto.

Así que hoy, día nacional del Tequila, quiero que todos para venir conmigo a reclamar su independencia. Declarar su independencia en día nacional de Tequila día internacional Tequila que ya no va a tirar tequila.

Vas a disfrutar lentamente bebiendo tequila fino, fino agave licores, mezcales finos, raicillas, bacanoras, es está bebiendo, vas a estar tomando lo. Ya no va a tirar tequila.

Gracias por su apoyo!

Recuerde los jimadores, recuerda la planta de agave, recuerde los magueyes y recuerde tomar sabiamente.

[Tweet “Tomar sabiamente este día nacional del Tequila”]

National Tequila Day - The Struggle is Real


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Tequila Aficionado Media Presents Last Tequila Standing

national tequila day, last tequila standing, tequila aficionado, TV show, reality show

First ever Tequila Reality Show kicks off on National Tequila Day!

For Immediate Release!

In 2011, eighteen tequila start ups had vied to be crowned the top Brand Of Promise(TM) in the world’s first broadcasted Tequila Reality Show.

Tequila Aficionado Media Presents Last Tequila Standing

July, 2015, San Antonio, TX:  Starting July 24, 2015, National Tequila Day, 45 exclusive episodes of Last Tequila Standing will be streamed daily over Tequila Aficionado Media’s website and on-demand over its own YouTube playlist, as well as featured throughout all of its powerful social networks.

“Through the expansion of opportunities on the Web, and Tequila Aficionado

Last Tequila Standing.
Last Tequila Standing.

Media’s own explosive growth, we are proud to present for your enjoyment, Last Tequila Standing,” declared Tequila Aficionado’s CEO, M.A. “Mike” Morales.

Never-before-seen raw footage of some of the tequila industry’s most promising labels will be aired.  Each will relate their start up stories and demonstrate their tasty signature cocktails, too.

Colorful brand owners, master distillers, and top flight brand ambassadors took the stage with their enduring tequilas, many of which are still thriving even in 2015’s more competitive tequila market.

[Tweet “Tequila Aficionado Media Presents Last Tequila Standing!”]

 The Dare

Judging_LTSIn the late summer of 2011, 18 brave tequila brands took up this challenge–

To appear on the first ever televised tequila reality show to share with the world their personal stories and to participate in a judged tasting competition to be named the Last Tequila Standing.

Rocky Road

As with most TV pilots and shows that are ahead of their time, Last Tequila Standing struggled to find a permanent network home.

“After a series of fits-and-starts, several failed business deals and cable company mergers that never happened, Last Tequila Standing was all but lost,” recounts Morales, a producer and one of the hosts of the show.

From the moment Season 1’s taping had wrapped, Morales worked tirelessly for months with the Executive Producers to try to fulfill the show’s original mission–

To educate and inform tequila aficionados worldwide in an entertaining fashion LTS_Cameraon the finer points of Mexico’s national spirit, as well as to help promote organic, artisanal, small batch, and boutique tequila Brands Of Promise(TM).

“But just a few years later, with the advent of streaming video made popular by services like Hulu, Amazon, and Netflix, the playing field has changed dramatically,” adds Lisa Pietsch, Tequila Aficionado Media’s COO in charge of social media marketing.  “Last Tequila Standing lends itself perfectly to our binge watching audience.”

The Line-Up

Participating tequila brands include…

Alquimia Organic Tequila, Alma de Agave, Crótalo, Cuestión, Don Pilar, Tributo, SilverCoin,  and many others.

In addition, Sal del Mar gourmet sea salt, Casa ZG sangrita mix, and Nature’s Agave syrup are also highlighted.

Guest Starring

Alquimia and Quinta de Gomez, organic tequilas.
Alquimia and Quinta de Gomez, organic tequilas.

Along with Tequila Aficionado Media’s CEO and Tequila Journalist, M.A. “Mike” Morales, Clayton J. Czczech guest judges on Last Tequila Standing.

Also on hand to impart his vast tasting expertise is industry expert Christopher Zarus, inventor of the only take home tequila tasting kit, TequilaRack, which will also be featured extensively.

A Global Event

“Since the taping of Season 1 of Last Tequila Standing, the Tequila Industry has aggressively pursued global expansion into countries like China, Russia, India, and Brazil,” explains Morales.

[Tweet “The streaming of Last Tequila Standing is a global event of epic proportions!”]

“Given that our audience is not only viewing Tequila Aficionado from these locations,” asserts Pietsch, “but all across Canada, the United States, Germany and Mexico, we can truly say that the airing of Last Tequila Standing will be a global event of epic proportions!”


Watch for new episodes of Last Tequila Standing premiering every day–for 45 days–beginning on National Tequila Day, July 24, 2015 at 11AM CDT.


[*Editor’s note: As a courtesy and at the request of Clayton J. Czczech, Tequila Aficionado has attempted to remove all videos and photographs in which he was featured without degrading the balance of the Last Tequila Standing content provided to us.] 


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National Tequila Day Tips from Don Julio Tequila

National Tequila Day is July 24th

don julio, tequila, anejoand a favorite for many, but with this year’s celebration falling on a Friday, expect the festivities to be bigger than ever. To help stay spirited on this beloved day, and survive the morning after, below is a step-by-step guide provided by Don Julio Tequila (with additional tips from Tequila Aficionado in parenthesis). 

1. As you count down the minutes until the end of the day, drinks lots of water to prepare for the evening activities ahead. (Hydrate! Hydrate! Hydrate!)

2. Once it hits 5 o’clock, kick off the night with a round of Tequila Don Julio Reposado shots and Tabasco Sangrita chaser to cleanse the palate with each peppery sip. (We at Tequila Aficionado would never suggest a shot.  Perhaps sip it instead?  Sangrita is great – and we love it – but it’s no palate cleanser.  We use black coffee or unflavored vodka – just swish & spit, nobody really likes vodka anyway.)

3. Balance the tequila with Mexican favorites – tacos, taquitos or quesadillas. (We’ve proven that tequila can be paired with any food that’s good.  How about a steak or roast duck.  Yeah, you can do that.)

4. Take a quick pic to document the evening, just in case it’s fuzzy later. (Be sure to tag @tequilaaficion on Twitter & Vine.)

5. Cure your tequila hangover with tequila in a Bloody Maria. (But you’re an Aficionado.  You don’t drink tequila to get drunk – and you pre-hydrated!) 

Spicy Sangrita

Created by Presley’s Pantry

Spicy SangritaIngredients
5 ounces vegetable juice
1 cup clamato
3 limes, juiced
1 lime, sliced into wedges
1/3 cup tangerine juice
7 dashes Tabasco Chipotle Sauce
1 tablespoon Tabasco Spicy Salt
Tequila Don Julio Reposado

In a pitcher, combine vegetable juice, clamato, lime juice, tangerine juice, Tabasco Sauce; stir to combine. Place in refrigerator. In a shallow bowl, add Tabasco Salt. Rub a lime wedge along the rim of a shot glass and dip into salt. Fill glass with sangrita and pair with a shot of tequila.

Bloody Maria

Bloody MariaIngredients
3 ounces Tequila Don Julio Reposado
3/4 teaspoon Tabasco Original Red Sauce
1/3 teaspoon Worcestershire sauce
Celery salt
Ground black better
2 teaspoons ground horseradish
4 teaspoons fresh lime juice
16 ounces tomato juice
Celery for garnish

Rim two highball glasses with lemon juice and dip into black pepper. Add Don Julio Reposado, Tabasco, Worcester sauce, celery salt, tomato juice and ground horseradish; stir with bar spoon. Garnish with thin strips of celery.
Makes 2 drinks.


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National Tequila Day is Every Day

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Cool Off with the Don Julio Cucumber Mint Margarita

prod_blancoDon Julio Cucumber Mint Margarita

While tequila may be Mexico’s national spirit, we’re thrilled to see its popularity recently skyrocket in the United States.  From Margaritas and Bloody Marias to Palomas and Sunrises, tequila cocktails are being served up with regularity at thousands of bars, restaurants and homes across the country.

In honor of National Tequila Day on July 24th, Don Julio recommends celebrating this Mexican elixir with a refreshing (and spicy!) twist on the classic Margarita.

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Cucumber Mint Margarita
Makes 2 servings


1/2 cup chopped cucumber, peeled and seeded
2 tablespoons sugar
1/4 cup key lime juice
1/4 cup chopped mint
1/3 cup Don Julio Tequila Blanco
2 tablespoons orange liqueur
1/8 teaspoon Tabasco brand Original Red Sauce
6 ice cubes


Salt to rim glasses
2 cucumber slices


Blend ingredients in a blender for one minute. Divide between two 6-ounce salt-rimmed glasses. Garnish each glass with a cucumber slice.

About Tequila Don Julio Blanco:

Tequila Don Julio Blanco is the base from which all of our other variants are derived. Commonly referred to as “silver” tequila, its crisp agave flavor and hints of citrus make it an essential component to a variety of innovative drinks including margaritas. It can also be enjoyed neat or on the rocks.

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