Tequila Aficionado Media Goes Global with 2016 Brands of Promise Award Winners

Tequila Aficionado Media Goes Global with 2016 Brands of Promise Award Winners

Champions worthy agave spirits brands in various categories

2016 Tequila Aficionado Brands of Promise Blanco Tequila Winners

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February, 7, 2017, San Antonio, TXTequila Aficionado Media kicks off the spirits awards season by breaking the seal on the results of the 4th Annual 2016 Brands of Promise© Awards for Tequila, Mezcal and other assorted agave distillates.

2016 Brands of Promise Legacy Blanco, Legacy High Proof, and Blanco Rustico Winners

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Among the stellar stand outs of the 2016 Brands Of Promise© was upstart DesMaDre Tequila snagging Platinum medals in both the Reposado and Añejo categories.

Congratulations to the 2016 Tequila Aficionado Brands of Promise Reposado Winners!

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Canadian-based newcomer, Siempre Tequila, gave a strong showing capturing a Silver award in the Blanco division, while El Consuelo Tequila was bestowed a Gold medal in the highly underserved Organic Blanco segment.

Congratulations to the 2016 Brands of Promise Reposado Reserva & Legacy Reposado Winners @tequiladonlorenzo @muchotetequila

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Long time fan favorite, Muchoté tequila scored Gold in both the Reposado and Value classes, and was recognized as the top Legacy Reposado, as well.

Internationally acclaimed Tequila Tres Ochos shined with a Gold prize in packaging while also tying for a Bronze decoration in the Añejo bracket.

Congratulations to the 2016 Tequila Aficionado Brands of Promise winners in tequila liqueur & tequila packaging!

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The recently rebranded Tequila 512 from Austin, Texas tied for a Platinum prize in Tequila packaging, and bagged a Silver in the Añejo group.

Esteemed regional Texas brand, Pepe Zevada Tequila tied for a Bronze in the Añejo division, but gathered a Gold in the popular Extra Añejo tier.

For the second year in a row, the burgeoning Ready-To-Drink market was cornered by JLP Craft Margaritas, walking away with Gold honors for both their Strawberry Lime and Pomegranate assortments to go hand-in-hand with last year’s Golden Lime Margarita.

2016 Brands of Promise Awards for Ready-to-Drink tequila cocktails

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Landing the Judges’ Best-of-Show accolade was dark horse, Hacienda Mercado Tequila.  The Illinois based label placed in the money in the Blanco, Reposado and Añejo races.

Mezcals of all types were acknowledged by Tequila Aficionado’s judges at the 2016 Brands of Promise©:

Celebrated mezcal start up, Santo Diablo joven swept a Gold trophy, as did Estancia Raicilla, Sotol Por Siempre, and Los Osuna Blue Agave Spirit, in their respective subdivisions.

Congratulations to the 2016 Brands of Promise Mezcal Winners!

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Special recognition went to pioneering brand, Scorpion, in the Legacy Mezcal classification.  Having commemorated 20 years in 2015 as the original leader in globalizing entry level mezcals into 16 countries and 38 states, it garnered Gold citations for both its Aficionado Sampler 4 Agave Varietal Tasting Pack and 5-year Espadin Extra Añejo.

The Tasting Pack offering, which includes blue agave, espadin, barril and tobala, was especially heralded by the judges as a complete introduction to experiencing different mezcals distilled from distinct species of agave.

Congratulations to the winners of the 2016 Tequila Aficionado Brands of Promise awards for Mezcal Packaging!

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For a complete Consumer Bucket List of Brand Of Promise© winners and nominees, click here.

Presenting the Blue Agave Spirit, Sotol, and Raicilla winners of the 2016 Brands of Promise Awards! @drinklososuna @estancia_distillery

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About the Brands Of Promise© Awards

All agave spirits brands were judged by Founder, Alex Perez, CEO, M.A. “Mike” Morales, as well as by other Tequila Aficionado Media staff, on how they performed during Tequila Aficionado’s wildly popular Sipping Off The Cuff™ video series seen regularly on TequilaAficionado.com and viewable on its YouTube channel.


Unlike other spirits contests, The Brands Of Promise© Awards does not require participating agave spirit brands to pay an entry fee.  It also does not charge winners additional hefty licensing tariffs for the rights to use the medal award graphics on their labels, neck tags, shelf talkers, brochures, point-of-sale materials and websites.

To enter your tequila, mezcal, sotol, raicilla, bacanora or other agave spirit or related product in the coveted 2017 Brands Of Promise© Awards, email mike@tequilaaficionado.com , NOW!

Original Press Release Here


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Patron Survey Finds ‘Regifting’ is Widespread

New Holiday Campaign for Patron Tequila Seeks to ‘Eliminate Regifting’

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From the Tequila Aficionado & TequilaRack Vaults

tequila, LAS VEGAS Nov. 16, 2009 /PRNewswire/ — A recent survey commissioned by The Patron Spirits Company, importers and marketers of ultra-premium Patron tequila, has found that 68 percent of people claim they’ve regifted, or considered regifting, a holiday present.Regifting is defined as the act of taking a gift that has been received and giving it to somebody else, sometimes in the guise of a new gift.

The national poll, conducted among 1,040 adults ages 21+ by Russell Research in late October, also revealed that co-workers are the most common recipients of regifted gifts, followed by family members and service providers (such as mail carriers, home maintenance people, etc.)

Eliminate Regifting With Better Gifts

“People may not always admit it, but regifting is clearly a common practice, especially around the holidays,” says Patron’s brand director, Jennifer Long. “So this holiday season, we decided to tackle this familiar issue head-on by reminding people that if they give the gift of Patron, they can ‘Eliminate Regifting.'”

The Patron “Eliminate Regifting” initiative runs from mid-November through year-end, and includes outdoor advertising in cities across the country, targeted holiday-themed magazine ads, online promotions, and in-store displays (complete with baskets of red bows for consumers to use to adorn their gift purchase). Patron’s holiday efforts also include easy-to-prepare seasonal drink recipe suggestions for at- home entertaining. The recipes use Patron tequilas and Patron XO Cafe coffee and tequila liqueur, and reinforce the high quality and versatility of these ultra-premium spirits.

Patron’s holiday gift-giving survey also asked people what they believe is the most common reason for a person to give a bad gift (those that might end up in the regifting pile). The majority of respondents cited “lack of creativity” as the key reason for giving poor gifts, followed by “procrastination.”

The Perfect Hostess Gift

The poll also found that most adults consider a bottle of top-shelf spirits or wine to be the perfect gift to offer to the host of a holiday party.

“High-quality spirits like Patron are always appreciated gifts,” adds Long.

“Whether for a friend or family member, or for that perfect holiday party or get- together, giving a bottle of ultra-premium Patron tequila always reflects well on both the recipient and the gift-giver.”

Simply Perfect in every way, Patron tequila is an ultra-premium luxury white spirit that’s delicious on the rocks and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Anejo, Patron XO Cafe (tequila and coffee liqueur), and Patron Citronge (extra fine orange liqueur), as well as Pyrat Pistol, Pyrat XO Reserve, and Pyrat Cask 1623 Caribbean rums, and Ultimat ultra-premium vodka. For more information, please visit www.patronspirits.com. Or to give a bottle of Patron for the holidays, visit www.patrongift.com.



Originally posted November 16, 2009 by TequilaRack.

Please visit TequilaRack, a member of the Tequila Aficionado Flight of Sites.


Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!