A Tequila Reality Show?
What? No Tequila Shots?
Tequila History Preserved
Watch the whole Last Tequila Standing series here:
|Adan y Eva Tequila|
|Alquimia Natural Margarita|
|Don Pilar Tequila|
|Manana Tequila Perfect Margarita|
|Pavoneo Green & White|
|Quinta de Gomez Tequila|
|Senor Rio Tequila|
After I left my job as editor of a home and garden magazine a few years ago, I met a great guy, fell in love, got married and moved to Mexico. I soon realized I had actually moved to “paradise,” a small beach town on the Sea of Cortez called San Carlos. I loved the new lifestyle, but it wasn’t long before my creative need to find a new venture began to surface.
I am a “foodie,” even though I am not a great cook. But I love the whole process of choosing a menu, shopping for the ingredients and then spending time preparing a meal with my husband who IS a great cook (yes, he is perfect!)
The salt we bought wasn’t in a pretty round box with a spout to pour it from, but in plastic bags. It was surprising to find it much coarser and more moist than we were used to having.
We loved it immediately. It had an intense, rustic flavor that was crisp while not sharp and what we really liked was how it enhanced the flavor of our food without disguising the fundamental flavors. It also only took a pinch to season a dish.
I wanted to know everything about this salt and so began an adventure traveling further south in Mexico along the Sea of Cortez and seeing for myself where the salt was “made.”
The first thing I learned was how the salt is harvested. Based on ancestral traditions using controlled salt ponds, the Sea of Cortez is allowed to flood huge, flat, shallow beds and then a dam is used to trap the water. The water then naturally evaporates as it is dried by the sun, leaving a layer of salt that is then harvested by hand. As I researched salt more I realized that this was a very special salt.
And so, Sal del Mar was about to be born. Looking back, it seems that it was meant to be, because near where Sal del Mar is harvested is a small Spanish Colonial village called Alamos. I was enthralled the first time I saw it. To experience it is as if time stopped there. There are cobble-stone streets, cowboys riding on horseback through the village, and best of all women who sit on street corners embroidering dresses, napkins and bookmarks to sell. It was as if a light bulb went off. I have always loved embroidery as an art form and I realized I could have the salt I love “packaged” in hand-embroidered bags.
Soon after the “light bulb,” the most important part of the Sal del Mar story for me came when I was introduced to the women of Sabinito, a small village about 20 miles (and a world away) from Alamos.
Embroidery is a natural art form for the women of Sabinito, a village in Sonora, Mexico. More often than not, after their daily chores of taking care of the children, cooking and cleaning, they can be found sitting with their hoops and needles embroidering flowers and fanciful creatures.
Recognizing the women’s artistic talent, Sal del Mar created an opportunity to empower the women of Sabinito by having them embroider the bags to package the salt. The partnership with the village women enables them to stay at home and care for their children but still be able to earn money to benefit their families. The underlying belief behind Sal del Mar is that helping each other helps make ours a better world.
The hand embroidered bags are made of natural muslin. There are over eight current designs…some with whimsical fish, waves and palm trees and others with mermaids (some with Santa hats), hearts and graphics depicting margaritas and giant fish.
And what makes all of them such a keepsake is that the women embroiderers add personal artistic embellishments, giving each bag its own charm. See the designs in our Shop.
In 2011, eighteen tequila start ups had vied to be crowned the top Brand Of Promise(TM) in the world’s first broadcasted Tequila Reality Show.
July, 2015, San Antonio, TX: Starting July 24, 2015, National Tequila Day, 45 exclusive episodes of Last Tequila Standing will be streamed daily over Tequila Aficionado Media’s website and on-demand over its own YouTube playlist, as well as featured throughout all of its powerful social networks.
“Through the expansion of opportunities on the Web, and Tequila Aficionado
Media’s own explosive growth, we are proud to present for your enjoyment, Last Tequila Standing,” declared Tequila Aficionado’s CEO, M.A. “Mike” Morales.
Never-before-seen raw footage of some of the tequila industry’s most promising labels will be aired. Each will relate their start up stories and demonstrate their tasty signature cocktails, too.
Colorful brand owners, master distillers, and top flight brand ambassadors took the stage with their enduring tequilas, many of which are still thriving even in 2015’s more competitive tequila market.
[Tweet “Tequila Aficionado Media Presents Last Tequila Standing!”]
To appear on the first ever televised tequila reality show to share with the world their personal stories and to participate in a judged tasting competition to be named the Last Tequila Standing.
As with most TV pilots and shows that are ahead of their time, Last Tequila Standing struggled to find a permanent network home.
“After a series of fits-and-starts, several failed business deals and cable company mergers that never happened, Last Tequila Standing was all but lost,” recounts Morales, a producer and one of the hosts of the show.
From the moment Season 1’s taping had wrapped, Morales worked tirelessly for months with the Executive Producers to try to fulfill the show’s original mission–
To educate and inform tequila aficionados worldwide in an entertaining fashion on the finer points of Mexico’s national spirit, as well as to help promote organic, artisanal, small batch, and boutique tequila Brands Of Promise(TM).
“But just a few years later, with the advent of streaming video made popular by services like Hulu, Amazon, and Netflix, the playing field has changed dramatically,” adds Lisa Pietsch, Tequila Aficionado Media’s COO in charge of social media marketing. “Last Tequila Standing lends itself perfectly to our binge watching audience.”
Participating tequila brands include…
Along with Tequila Aficionado Media’s CEO and Tequila Journalist, M.A. “Mike” Morales, Clayton J. Czczech guest judges on Last Tequila Standing.
“Since the taping of Season 1 of Last Tequila Standing, the Tequila Industry has aggressively pursued global expansion into countries like China, Russia, India, and Brazil,” explains Morales.
[Tweet “The streaming of Last Tequila Standing is a global event of epic proportions!”]
“Given that our audience is not only viewing Tequila Aficionado from these locations,” asserts Pietsch, “but all across Canada, the United States, Germany and Mexico, we can truly say that the airing of Last Tequila Standing will be a global event of epic proportions!”
Watch for new episodes of Last Tequila Standing premiering every day–for 45 days–beginning on National Tequila Day, July 24, 2015 at 11AM CDT.
[*Editor’s note: As a courtesy and at the request of Clayton J. Czczech, Tequila Aficionado has attempted to remove all videos and photographs in which he was featured without degrading the balance of the Last Tequila Standing content provided to us.]