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I’ve finally gotten around to binge watching Mad Men on Netflix. In case you haven’t joined the Streaming Generation, or lived without cable TV for awhile, Mad Men is a series set in the 1960’s about a fictional ad agency called Sterling Cooper based in New York City’s famed Madison Avenue. [Editor’s note: I still … Read morePepe Z: The Mad Man of Tequila
All the Tequila News That’s Fit to Drink! We’ve had so much going on here at Tequila Aficionado that we almost forgot to get our bi-weekly newsletters out to you. No…wait…yes, we did forget. So here’s a little Tequila News to catch you up in case you missed all the fun: Continuing with our exploration … Read moreThe Latest Tequila News
Originally Published May 20, 2009 by M.A. “Mike” Morales on Cocktailmatch Sauza–Expect Fake, er, Fresh So I’m leafing through my June 2008 issue of New Mexico Beverage Analyst (based in Denver!), and I see this ad campaign for Sauza’s revamped mixto: “Step into the refreshing and appetizing world of Sauza Gold and Blanco–a world where … Read moreSauza–Expect Fake, er, Fresh
Originally published on TequilaAficionado.com Dec 3, 2006 In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have … Read moreThe Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine
Originally published on TequilaAficionado.com Nov 30, 2006 What better place to introduce your products but in your own place? What better audience to introduce your products to, but to a sequestered one? Maybe there was something to this mega-marketing to travelers with long layovers? Time travel with Tequila Aficionado & Jose Cuervo Click To … Read moreThe Mega Marketing of a Brand Part I – On the Road With Jose Cuervo
Jessica’s Journey Begins By Jessica Arent Bienvenidos A Guadalajara! With my itinerary (AKA Dress Code) in hand, and my presentations reviewed for the hundredth time, I arrived in Guadalajara on a very wet and rainy afternoon. Cloud cover obstructed my view on the landing pattern into the airport. Fluent in Spanish, I breezed through customs … Read moreJessica’s Journey Begins
Hornitos Lime Shot Yes, we went there! The good folks at Hornitos were kind enough to send us some samples so we did what we do – Tasting & Testing. Look for our review of Lime Shot – and the reason why you absolutely must have this in your kitchen – coming this week! According … Read morePerfect Pairing: Memorial Day BBQ with Hornitos Lime Shot
Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume … Read moreChange is at Hand for the Tequila Market, Part I
In the December 17, 2009 issue of Drinks International online magazine, the headline reads: WHO plans global duty free liquor ban The story goes on to say… “The World Health Organization (WHO) has shocked the duty-free industry by proposing a global ban on duty-free liquor sales, a business which was worth $6.3bn last year.” The … Read moreWhat If There Were No Duty Free Tequila?