You’re busy trying to get your brand out there to consumers. We get that.
But did you know that we have lots of FREE ways for you to get your brand in front of our audience? You can check them out here, or just tune in to our next Monday evening Open Bar where we’ll be discussing all the ways Tequila Aficionado can help you grow your brand.
This is not a telephone call-in show. We will not answer our phones during the show. If you would like to participate in this show, please click here.
As the premier source in agave spirit education and entertainment, Tequila Aficionado can offer your brand a wide variety of products and services by our experts who are each influencers in their respective fields. In keeping with our philosophy of transparency, we’ve included a list of options available in every price range.
Como la principal fuente de agave espíritu educación y entretenimiento, Tequila Aficionado puede ofrecer su marca de fábrica una amplia variedad de productos y servicios de nuestros expertos cada influenciadores en sus respectivos campos. En consonancia con nuestra filosofía de transparencia, hemos incluido una lista de opciones disponibles en cada gama de precio.
Haga clic en bit.ly/seemybrand para ver todas las posibilidades de conseguir su marca, notada por los aficionados al tequila en todo el mundo.
We’re planning to hit the road again this fall and we’re taking this trip in a whole new direction. Our last trip was all about the great Southwest and the photo ops available there for Tequilas and mezcals, but this tour will be different – we’re going straight for the Heartland.
What We’ll Do
On this tour, we’ll be traveling north from Texas to the Twin Cities to share some agave love in those states in between. From there, we’ll explore pairing with Wisconsin Cheeses and Michigan apples.
All along the way, we expect to have plenty of pairing and photo ops for agave spirit brands that want to come along and we’re fine tuning all our networks to share as much of the experience as we can through live Facebook video, YouTube video, Instagram, Twitter, Tumblr, and more. This means epic, out-of-the-box content for the brands who choose to come with us.
How To Get In On It
If we’ve reviewed your brand and nominated it for or awarded it with a Brands of Promise Award, we’d love to have it on board for this tour that promises the best the American Heartland has to offer.
For details on the social content packages that we plan to provide for brands during this tour, contact Lisa@TequilaAficionado.com.
To get your brand on the tour, simply fill out the form below:
Have you seen the Tequila Aficionado Dia de los Muertos Magazine?
We’d like to extend a very special “Thank You” to the tequila and mezcal brands who took a chance on our outside-the-box idea of social media content creation for agave spirits brands.
We enjoyed every opportunity to sip and share these brands through our travels and found no shortage of inspiration for content creation throughout the trip and beyond.
We’re looking forward to a 2015 Tequila tour from Texas to the Great Lakes in September and hope they’ll consider coming along with us again.
The images and captions included in the Dia de los Muertos Magazine are samples of the content we created during the 2015 Dia de los Muertos Tour. For more, please visit the Tequila Aficionado Wiki where each of these brands is featured in depth.
If you’d like more information on how your brand can get involved in the 2016 Tequila Aficionado Tour, please email Tours@TequilaAficionado.com and we’ll send you all the juicy details. In the meantime, we can tell you there will be lots of heartland goodness involved like Wisconsin cheeses for pairing with tequilas and mezcals, Michigan apples for cooking with tequila, fall foliage and much more!
*FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour.
If you follow our social networks, you know we’ve been traveling by RV and had the opportunity to create some fun social content for a few tequilas that hitched a ride with us.
We’re always thinking about our next trip and how to offer similar opportunities to brands who choose to come along.
Why do we do this, you ask?
Let us point out an important lesson we’ve learned about this industry:
Tequila Social Media: Who Got Time Fo’ Dat?
One of the biggest challenges facing agave spirits brands today is keeping up with the demands of social networks and being able to create engaging content that gets shared by those networks.
Everyone knows native Facebook video is the way to get on fans’ news feeds but who has time to create and upload video?
Vines and filtered, finessed Instagram photos are hot properties too, but again, nobody has time for that. We have the solution.
The Tequila Aficionado Social Content Solution
These will be tagged with your Instagram handle, hashtagged, and posted on Tequila Aficionado’s Instagram account and shared to the Tequila Aficionado Facebook, Twitter and Tumblr as well as Lisa Pietsch’s and Mike Morales’ Facebook and Twitter accounts. A total reach of over 34,000 impressions.
These would be tagged with your Facebook account, hashtagged, and posted on the Tequila Aficionado Facebook account, then shared on the Tequila Aficionado Twitter, and Lisa Pietsch’s and Mike Morales’ Facebook and Twitter profiles. A reach of over 33,000 impressions.
These would be posted to the Tequila Aficionado YouTube account, hashtagged, provided with a complete and SEO’d description, and shared on the Tequila Aficionado Google+, Facebook and Twitter accounts. A reach of over 10,000 impressions.
We would create an initial article about our upcoming adventure with you listed as a partner and a second article on (or about) your sponsored day featuring your brand, any articles or reviews we’ve done of your brand, and links to all your social networks. These would be SEO’d, tagged, and alt tagged, posted to the Tequila Aficionado website, shared on the Tequila Aficionado Facebook, Twitter, and Google+ accounts, and shared on Lisa Pietsch’s and Mike Morales’ Facebook, Twitter, Google+ and LinkedIn accounts. A reach of over 43,000 impressions.
Altogether, just one of each piece of social content would provide your brand with well over 120,000 impressions before ever being shared on YOUR networks or by your fans and followers on all of these combined networks.
Return on Investment
According to Influencer.DB, the media value for one Tequila Aficionado social media post is currently $86. You’ll be receiving a total of at least 5, that’s a $430 value!
Only $250 per expression you’d like featured, and two bottles of your tequila, mezcal, or other agave-based spirit brand.
Additional bottles are welcome for sharing with new friends at campgrounds along the way. Branded items such as tee-shirts, glasses, etc., are also welcome and will be used in photos and as giveaways, as available.
The Fine Print
A minimum of one of each piece of content mentioned above will be created for each expression sponsor. Additional content will be created at our discretion. We will do our best to shine the best light on your product and content will not be changed or replaced after posting. In order to provide the highest quality, maximum coverage, and authentic content, we can accept no more than two (2) sponsored expressions per travel day.
If you would like to sponsor an entire day, purchase one sponsorship slot for each expression or brand you represent, or would like to sponsor an entire trip, we will happily accommodate you and your brand.
We reserve the right to move your sponsored day on the trip to accommodate delays in travel or other unforeseen circumstances.
We reserve the right to refuse/refund sponsors for any reason.
We reserve the right to change the dates of this current trip to fit the scheduling of exciting additional events and tastings along the way.
All sponsorship monies must be paid prior to Tequila Aficionado’s departure.
So, where are we going?
The Tequila Aficionado Road Show Wish List
Best of Texas
May include: Big Bend National Park – Austin – Dallas – Houston – Corpus Christi – Aransas National Wildlife Refuge – Padre Island National Seashore
Western Watering Holes
May include: White Sands, NM – Tombstone, AZ – Phoenix, AZ – San Diego, CA – Palm Springs, CA – Pasadena, CA – Sequoia National Forest – Lake Tahoe, NV
May Include: Dallas, TX – Oklahoma City, OK – Kansas City, MO – Minneapolis, MN – Milwaukee, WI
Possible Travel Dates in 2016
Our calendar currently has August – October set aside for travel but we’re always ready for adventure
Join Us for The Next Tequila Aficionado Road Show!
Recently, myself, and a few select others in this tightly knit tequila community, were asked to be interviewed for quotes concerning “surprising things you can do with tequila” for the May issue of a major, worldwide men’s magazine.
In the US, this would be just in time for Cinco de Mayo, and the predictable onslaught of articles riddled with comical inaccuracies and beginning with hackneyed clichés like…
“Remember when you were in (grade school, high school, college)…?” Or…
“Celebrating Mexican Independence Day…” Or…
“I can’t stand the smell of tequila to this day because one time….” And, my very favorite–
“…tequila, made from the agave cactus….”
The author of this upcoming article told me that his magazine’s circulation encompassed a wide age demographic that included
males from their mid-twenties to early sixties. In other words, from Millennials to Baby Boomers.
He further confidently informed me that his readership “has no idea about tequila outside of Cuervo Gold.”
At least, that’s what his boss–the editor!–told him to assume was his audience.
I was both disheartened and dismayed.
The Numbers Don’t Lie
According to this magazine’s website…
“[It] is the world’s largest and best-selling men’s magazine with 47 editions in 61 countries and a global readership of more than +35 million. In the U.S., [its] circulation exceeds 1.8 million, and it has been named a Capell’s Circulation Report top-ten performer every year for the past decade.”
This magazine also gives complete breakdowns of their demographics including education and income, and how they compare to other men’s magazines.
It is, by far, the leader. Further, its mission statement is…
“It’s the brand for active, professional men who want greater control over their physical, mental and emotional lives. We give men the tools they need to make their lives better through in-depth reporting, covering everything from fashion and grooming to health and nutrition as well as cutting edge gear, the latest entertainment, timely features and more.”
Lastly, it claims to be…
“#1 source of information for and about men.”
Underestimating Your Audience
What does it say about editors of major men’s magazines who still insist that their audience only shoots tequila and chugs suds when their own stats tell a different story?
Major men’s magazines who service this demographic continue to dumb down significant advancements in the spirits industry, as well as perpetuate tequila myths to keep their readers in the dark.
When you construct 9 pages on your website to convince potential advertisers that your audience is wealthy and educated, act like it.
Give them timely information with substance–
This article in the Times-Picayune is a prime example of a journalist who refuses to underestimate her newspaper’s audience while adding value to their lives.
It’s no secret these days that the craft beer and distilling industries are taking a bite out of the huge market share that beer and spirits multinational corporations have dominated for decades.
In case you missed it, Tequila Aficionado Media tackled this issue at length in Craft Tequila–WTF Does That Mean? Part 1 and Part 2. In Part 2, we made suggestions on how you can distinguish a craft tequila from all the others (the Craft Tequila Gauntlet).
These behemoth conglomerates continue to fight back, either by swallowing up smaller brewers or distillers, or, as in Budweiser’s case, by turning up its nose at the whole craft concept, illustrated in this now infamous Super Bowl XLIX TV spot.
Whether it’s a by product of self-education and exploration, or the education being received from the craft spirits sector of the market, the average consumer is becoming more aware of what they’re imbibing and demanding quality and transparency from the industry.
So much so, that some consumer groups have taken it upon themselves to sue spirits makers like Austin, Texas’ Tito’s Vodka, and most recently, Jim Beam bourbon, for false claims that they are handcrafted.
While Simon Ford, one of the erudite founders of The 86 Company, makers of Tequila Cabeza, agreed in this interview, that such lawsuits are frivolous, he does admit that small companies like his owes it to the consumer “to explain the ins and outs of how it’s made and why it’s a worthy spirit.”
Therein lies the rub.
The Truth and Nothing But The Truth
It behooves all small craft brands to continue educating their customers every chance they get, whether in person, through word-of-mouth, in point-of-sale materials (POS), or through social media channels. And…
It is vitally important do so in print periodicals.
Conversely, it is the responsibility of the journalist, blogger, writer, copy editor or author of the article to report the information accurately–no matter what your boss says.
Think we’re being too difficult in demanding that we be quoted truthfully? That we’re acting like prima donnas because we refuse to pair down our quote to fit your word count? That we’re making a big deal out of a little white tequila lie?
Read this horrendous tequila blog posted on Liquor Online from August 2014, and then, get back to me.
If The Explosion Doesn’t Kill You, the Fallout Will
This piece of rubbish garnered such responses from readers like…
“What a disservice to someone that wants to learn / understand!”
And, this one…
Lifestyle and Spirits Writers–
Let Me Let You In On a Little Secret…
It isn’t that we in this tequila community aren’t grateful for the opportunity to voice our opinions and impart our knowledge of our beloved spirit to your subscribers. On the contrary–we are fully aware of the enormous goodwill that that kind of street cred can generate for us.
But you must understand and respect that it is our reputations, images, and brands that are also on the line. Not to mention our character and integrity.
You asked for our expertise to up your street cred, too!
Those of us throughout the tequila community take very seriously what we preach. Whether we’re in the liquor store
aisles or quoted in the pages of a magazine or newspaper, we believe that at every moment we are adding value to someone’s life and lifestyle.
Don’t Be That Magazine
Like it says on Tequila Aficionado Media’s website and all of its social media, it is…
“The most comprehensive and informative source for Tequila, Mezcal and Sotol on the Internet or in print today.”
We don’t pretend to be anything else. Your favorite magazine shouldn’t either.
If you are a start up tequila brand on a tight budget, how can you still be perceived as a player in your field when you don’t have deep pockets?
This Beverage Trade Network article shares several ways to optimize small marketing budgets to support your retailers and build your brand.
You might be implementing a lot of these strategies, already. Yet, when it comes to the most cost-effective way to generate brand awareness, exposure and loyalty–Social Media–chances are, you’re so lost that not even GPS can help you.
Say Hello to My Little Friend
Social Media is your friend–or, at least, it can be. Let me explain.
Social Media (SM) levels the playing field for small, start up brands and craft labels that don’t have the enormous war chests like the Big Boys. But…
The secret to using it effectively is not to be on all the SM platforms. You can’t be–and you know why.
You’re too busy selling, trying to get placements, forging key relationships with distributers and mixologists, putting out fires, and educating your customers.
And what about those that don’t know about you, yet? How do you reach them in a genuine manner without spending hours in front of your Facebook page that you could be using to pitch the next account?
And how do you do damage control when someone has spread misinformation about your brand? Online reputation management (damage control) carries its own unique challenges as we described in Ambhar Tequila–The Recalibrating of A Brand, that not every company is prepared to deal with. Few, like Ambhar, do so successfully. Most need to call in a professional and pay dearly.
Nico Martini is a former professor who taught Digital Marketing Design and Self-Branding Through Social Media and is the founder of Hypeworthy. Hypeworthy manages, among other things, social media, public relations, digital content creation, and online reputation management. We caught up with Nico at the speakeasy, The Last Word, during the San Antonio Cocktail Conference where he was a featured speaker.
Here, Nico gives us the following tips on balancing the score, whether you’re a spirits brand, a budding mixologist, or just trying to launch your own plumbing business.
Not only should you add value to your customers’ lives, but as Nico further recommends, represent yourself and your brand accurately and honestly.
Eso No Me Ayuda
Perhaps you’re just too good at what you do but you feel that word-of-mouth just isn’t traveling fast enough. You have no patience for Pinterest, no tolerance for Twitter, and no stomach for Instagram, so you decide to bite the bullet and hire someone else to deal with your social media headaches.
You’ve just figured out which popular SM platforms you should have a presence on and how to use them when, like the deluge of tequila and mezcal brands lately, another one pops out of nowhere claiming to be the “next big thing.”
Choose one of the myriad of other PR firms who profess to know all there is about social media, but when you look at their own Facebook or Twitter pages, they have less active followers than you do.
On the other hand, you could seek a competent individual with impeccable references like Tequila Aficionado Media’s own Lisa Pietsch, who specializes only in niche marketing of spirits brands, as well as bestselling book authors.
With a keen sense for accurately marketing to, and targeting these segments, Lisa teaches online classes on Social Media geared to these specialties a few times a year.
Unlike most every PR firm, she, like a handful of other social media mavens, practices what she preaches with real followers numbering in the thousands in just about every SM platform that counts.
Who Got Time Fo’ Dat?
Whether you choose to hire a reputable outside service like
Hypeworthy that deals with businesses from a variety of industries, or your cousin’s niece who communicates to her friends on three different platforms at the same time but isn’t old enough to drink, decide who will do the best job of representing your brand and transmitting that image to your customers.
Shop around for the best marketing bang for your buck. You can’t afford to leave your branding–your image–to amateurs or charlatans.