tequila aficionado

Tattoo Anejo Tequila Review

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Tattoo Anejo Tequila Review

With Mike Morales and Rick Levy

Publisher’s Note: Ai doesn’t quite understand tequila and agave spirits. Sadly, it will never taste them and, as yet, it’s ability to grasp English, Spanish, and the specialized language of agave spirit distillation is somewhat limited. But we welcome you to enjoy Ai’s attempt to transcribe this video and hope you’ll find a funny transcription worth mentioning in the comments below.

Mike Morales 

Hi folks you are watching and listening to sipping off the cuff on tequila aficionado media on all of our channels and networks on Mike Morales your friendly neighborhood got that or that you’re in Southern California here in the San Gabriel Valley. That guy out there is

Rick Levy 

Rick levy your friendly neighborhood cat a dork also in Southern California.

Mike Morales 

Yes, I’m rocking my city locks cat I have. I just got it today right before we came on online. And I have to I have to show it off because it’s beautifully done. Very well done anyway. I might just post that on Instagram like everybody else has. Today, Rick and I have a wonderful chance to taste and dissect this. So far. We fell in love with the repple silo. This is tattoo to Kima and this is the annual it is organic. Organic certified. Oh check that out with that.

Rick Levy 

red accents on the metal medallion that’s embedded in the woods stopper.

Mike Morales 

Yep. We just broke the seal off of these. They’ve been sitting on my living room floor for like weeks, probably a couple of months. Because when we got this delivered to us it was after our cut off for for our 2021 brands with promise. So I

Rick Levy 

mind spin sitting on a shelf for three months. Yeah, I just took the plastic

Mike Morales 

off. Yeah, we just had to dust this off. So you know, you know, we were

Rick Levy 

we were blown away by the organic Repko that comes out of 14 ad which always seems to dazzle us. And you know, it’s right there in a mighty time. And they produce a lot of organics. And they’re just they’re just firing on all cylinders, man, they’re doing everything right. I just got Oh, you opened it and smelled it? Yeah, I’m gonna melt I really think I’m gonna stick my nose in here because just the ripple I was getting those warm tingles down my spine like, like I had just returned home after being away for 10 years. It was that kind of comfort.

Mike Morales 

Well, you know, to be fair, Rick’s been on the bench. He’s had some remodeling and his home. And this is February when we’re recording this and you’re probably won’t see it till April. You know, I haven’t I really haven’t spoken to Rick since like before the holidays.

Rick Levy 

I think I may have done my last tasting in October. Yeah,

Mike Morales 

yeah. Something like that. And I think it was cabal which also ironically, or coincidentally come comes out of 1480 So we’re thankfully

Rick Levy 

Mike tends to have all the 1480s Come to me. Yes guys. Although being on the bench I missed one or two. Did you find it?

Mike Morales 

Yeah, you know what? There’s plenty for there’s enough for everybody. That’s why we have we have we have a tasting team a tasting squad. I’m always so grateful to you guys. Oh come to the island. Yeah, I know that all everybody smiles everybody’s fine. Nobody nobody’s gonna kiss it represents you in a fantasy your fantasy island person Okay, again, I’m I’m shocked looking.

Rick Levy 

Oh my god.

Mike Morales 

I Yeah. See? Am I the only one I first of all we the Reconciler. We have no idea where I don’t have any information. The deck that they sent us did not tell us how long it’s been rested.

Rick Levy 

That is so light. Now such a white.

Mike Morales 

And so we know that as it’s

Rick Levy 

like a Carlos Camarena barrel type

Mike Morales 

comedy in a barrel life. Yeah, Felipe

Rick Levy 

Camarena. You know, it’s just so light. It in the Repco we had these amazing layers of barrel notes in addition to the agave. I’m wondering, you know if if it’s gonna like color, I’m expecting incredible barrel notes in this in Yamo. But with such a light color, maybe we’ll still get a lot of that that Agave forward character with them. Yeah,

Mike Morales 

well, you know, I read the information from their from their marketing deck on the repple silo and they did say that last testimonial.

Rick Levy 

I need a moment to myself.

Mike Morales 

Shall we shall we?

Rick Levy 

Let’s pause so I can have a moment alone with this.

Mike Morales 

Well, we had to pause it when you choke the other day. He’s gonna melt I’m gonna have to pause the camera again, folks. I’m sorry. Rick gets really emotional. You know when he when he when he

Rick Levy 

never is Have a visceral reaction to tequilas. Oh, and this is

Mike Morales 

a good one. Oh my god. I know what that combination of the wood notes is. And the agave but you know what it is it’s sometimes you and I from tequila swirl mighty time we get that liquid that anus and bloco that’s what that what’s in here. It’s blending in with the with notes. And it’s coming up like it’s this lovely combination of anise and wood notes. And it’s creating something different. It’s like a whole other aroma. I I can’t place

Rick Levy 

Yeah, no, you’re absolutely right. Oh, yeah, that Ns is just doing amazing stuff with a with a other barrel nuts.

Mike Morales 

Oh, my goodness. I don’t know how long this is being aged.

Rick Levy 

Incredible. I’m getting dried fruits in here.

Mike Morales 

Yeah, it’s got a bit more depth more almost reacts, like it’s been resting in the barrel much longer than it actually looks. You know, to be an unusual one to three years. So this could be you know, 24 months? It could be I don’t know, I don’t know. We know it’s over a year, because it’s fairly light. I mean, if you don’t believe us, I mean, look at look at how like this. Yeah. That’s, that’s almost as light as the reposado. And yet, we know character.

Rick Levy 

And we’ve had repose more than twice as darkness.

Mike Morales 

Oh, yeah. Yeah, you know, years back, right. Because, you know, we’re, we’re still, we’re still, you know, on the downhill slope of a pandemic, there’s still an annual shortage. A lot of people said that there was going to that was going to go into the Reconciler category. We found out last year that some of the trends that we saw was that they were doing wonderful things with rebel silos, making them almost blending barrels and making you know, blending them with extra and yellows and giving the reposado way more character to emulate and yeah, hope because nobody had an idea who was in some mode a lot of distilleries did not have a reserve of on yellows because people people drank in 2020 people drank really well because he couldn’t and now we’re feeling that that effect as well but this however long they’re resting it it’s perfect Shall we dive in sir oh please okay so oh my god oh oh. Residual Anis on the back end of the pallet along with the witness at the top wow, I want to Blonko we can get a blood LiveCode MAN Yeah, they only sent us a report on the whole we didn’t get a Blonko so I’ve got a bone to pick with

Rick Levy 

the pepper spice and anus together.

Mike Morales 

Yeah. Great. And I didn’t detect any Anacin follow it was was really barrel forward. You know, we got Agave on the nose of course, of course. Because there’s nothing I don’t think they’re they’re using anything less than six year old god is and if you follow them on Instagram, take a look at lesson Medicus or anybody else that has or just has them as their distillery they have five year old a goddess that are enormous, enormous. Okay, and that’s unheard of. There’s very few growers that can grow them like that. Okay. But this one the the the

Rick Levy 

well they have a they have a knock of arrow that goes out to alien and whisper sweet nothings into the pink tennis right?

Mike Morales 

I’m telling you they they whatever the it’s this is it’s it’s very it’s it’s black magic what they’re doing

Rick Levy 

with those Agave is know that their love to their 14 at

Mike Morales 

huh oh, this is a symphony. Sweet whiskey notes. Long, long finish. Yeah. It keeps evolving and your glass repple solid did the same thing. Folks, if you don’t spend time with this tequila, you’re you’re you’re doing your yourself a disservice.

Rick Levy 

I had to go back and check out the repo.

Mike Morales 

You didn’t detect any anesthesia on that? Rep. Well, I didn’t. I didn’t not not to the depth that I’m getting here,

Rick Levy 

right. Yeah, well, this comes across well, not as sweet as the Ripa was, you know, with those barrel notes, okay. So we’re a bit drier, the, the

Mike Morales 

sweetness is different.

Rick Levy 

It’s more like the dried fruit kind of thing. Whereas with the reposado because getting those kind of creamy buttery butterscotch kind of

Mike Morales 

notes. Yeah, yeah, the depth on this nose and the flavor. There’s this is there’s depth. It really is more complex than boulder. I think at first intake just you know, and I think also the white pepper and the barrel notes I think they also create that little bit of the summit cinnamon heat at mid palate, but it’s not it’s not overpowering. He’s just kind of it’s it’s how shall I say it? Because we’ve had we’ve had some hot cinnamon you know from from barrel notes that were the pepper turns into hot cinnamon because it’s been Ah, this one is a nice play on both you get the pepper and the sentiment together. It’s not one doesn’t overpower the other. And that’s what I’m trying to say. Wow, that’s just gorgeous. What a nose on this thing. Yeah, huh. Oh my goodness. Hmm. Lot of engineers. Oh my god. Wow. Wow. Yeah. Random promised nominee. And that organic and yellow category. This is do we have a price point on this thing?

Rick Levy 

I don’t, I haven’t been able to find it anywhere. I wonder in in San Diego Old Town tequila has the Bronco for 40.

Mike Morales 

So you think this is probably a 60 $65? Bottle?

Rick Levy 

That’s probably where I’d start.

Mike Morales 

Yeah, yeah. And worth every penny. I wouldn’t hesitate to to pay that much for this quality. This is a quality tequila. All right. Yeah, it’s been around. I will say it’s a legacy brand. Because I know for a fact it’s been around for at least eight years. I told the story on the ripple solid review where they when I reached out to them like eight years ago. They sent me all the tchotchkes you know, a salt river shot, I shot glass shot glasses, t shirt bar mat, all the really cool stuff that never got the juice. I kept looking. I kept pulling out all the all the tchotchkes out of the box and go where the hell is that juice, no juice, nothing. And then and then when I tried to reach back to the person Mark contact person, email boughs, so I couldn’t get ahold of anybody. And I’m gonna chase and I’m gonna chasing this down ever since.

Rick Levy 

Well, good on. You’re forgetting a man.

Mike Morales 

Highly, highly underrated, highly underrated. If you found this, folks pick it up. It’s a gem. It’s a habit. Yeah. Grab it grab all you can. I will I hopefully, I’ll be able to get the CEO that calls himself tequila, John. I can’t offhand I can’t remember his first name. I didn’t pull up his email when he when he reached out to me. But I will. And I will I will try to get him on open bar. And maybe Rick, you can sit in on that with me like you do with Juan De Leon. Open bar has been going crazy. People love the I’ve had some wonderful, great conversations on open bar. really memorable.

Rick Levy 

As it’s fantastic to hear the stories directly from the makers. Yeah, you can’t you

Mike Morales 

can’t you can’t beat that. No, no, I mean, and who else is letting you tell your story? You know, this, that’s what open bar was about. It was about you know, it always been about nobody can tell your story better than you can. And that’s and I’m gonna I’m gonna find tequila, John is it even exists anymore. And it’s not the reality show on I never, you know, I almost had one. But I’ve never heard of that one. But hey, you know what, if you folks are watching us or listening to us on Spotify, and you’ve had it, send us an email, shoot us a comment, whatever. Let us know what you’re doing with it, how much you’re paying for it, how long you’ve been drinking it? What you know about it because other than the information they sent us there’s not a whole a lot and and apparently in Southern California, I know they had, they had nationwide distribution at their strength at their height. And if if Zach doesn’t have his Z tequila does not have it. It’s it’s getting scarce, in my opinion, or so you may want to pick it up because I’m not sure what’s going on with the brand I will find out. But for us, finally brand promise nominee, I think in that legacy category, it’s beautiful. So let us know what you’re doing with it. Leave us a comment. Please subscribe to us. Follow us on Instagram and all of our other platforms Facebook, Twitter, Pinterest, we’re on there too. Except for Rick. He’s not on Pinterest. You shouldn’t

Rick Levy 

be not on any social media.

Mike Morales 

Yeah, he’s slow Instagram. But I don’t think you’d do anything with that either. But that’s okay. Because you know, he’s, he’s just has a moment to himself. He’s gonna, after we’re done, we’re just gonna go into the corner. And and you know, and just and just smile.

Rick Levy 

I’m gonna take these bottles with me and go find a corner somewhere and curl up and

Mike Morales 

curl up in the fetal position. So folks, if you’re curling up in the fetal position, tell us how and where. And I’m Mike Morales and in the San Gabriel Valley that guy out there is

Rick Levy 

Rick levy down in San Diego County.

Mike Morales 

You’ve been watching and listening to something off the cuff I tequila aficionado media follow us on all our our platforms and whatever you do. So my Savia main theme, sip wisely.

Transcribed by https://otter.ai

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

The #1 Thing You Need to Know About Touring with Tequila Aficionado

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Here’s the thing: We handle all of it.

 

You don’t need to plan events

You don’t need to provide staff

You don’t need to provide photography

You don’t need to write catchy copy

You just need to sit back and share all the social goodness that gets created about your brand on the tour.

 

From our most recent 10 tweets

We Don’t Displace Your Agency

You may have an agency that is handling all of your promotion and that’s OK.  What we do complements what your agency is doing.  The material we create on our tours is additional publicity that your agency, your social media manager, and you can use to further your overall promotion strategy.

 

Tequila Aficionado’s (real) Instagram, April 2018

We Don’t Take Over Accounts

We don’t take over your social accounts.  We create and share promotional content about your agave spirit brand with Tequila Aficionado’s audience (about 3 million aficionados) that you can use in advertising and social campaigns as you see fit.

 

You Can’t Beat the Price

The beauty of the Tequila Aficionado Tour is you pay a modest price to have your brand(s) tour with us and then we take it from there.

 

Transparency

We take pride in our transparency and are completely transparent about our networks and our reach.

Everything we do is organic and our followers are real tequila aficionados who buy and drink agave spirits.

If we boost a post about your brand, you’ll know about it and have access to all the details.

We also ensure all our posts are FTC compliant.

 

No Extra Work For You or Your Team

You don’t need to plan events, but your brand will be featured at several.

You don’t need to provide staff because our staff has tasted your brand, knows it, loves it and will sing its praises.

You don’t need to provide photography because we’re featuring your brand in photos and videos shared on all of our social networks.

You don’t need to write catchy copy because we know your brand and write the copy that resonates with our audience.

 

 

 

When you ride with us, we take care of everything!

Click here to secure your spot and get the attention your brand deserves on the next Tequila Aficionado Tour.

 

 

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!



5 Reasons to Tour with Tequila Aficionado

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You might be wondering what’s in it for you when we suggest your Brand of Promise© tour with Tequila Aficionado.

We’re the only agency that tours with brands so it is a valid question.

Following are five big reasons why you should hop on the next Tequila Aficionado Tour:

  1. Give your social networks a jumpstart. A Tequila Aficionado Tour is 4-6 months of concentrated photo and video opportunities where we create social media content that you might not have the time, inclination or inspiration to create yourself.  This can help to jumpstart your social media efforts or just give them a welcome boost.
  2. Great end of year campaign. The last quarter of the year is the biggest spirits selling season of all.  Unless your brand has deep pockets, it’s impossible to compete with the big boys that throw buckets of cash at traditional advertising.  That’s why we take your brand outside the box and create content that our followers, you, and your fans will love to share virally.
  3. You never know who we’ll share your brand with. We sip with rock stars, tequila royalty, industry movers and shakers, and influential tastemakers.  When your brand tours with us, you never know who we’ll introduce it to but you can be sure we’ll be singing your praises because, after all, it’s a Brand of Promise.
  4. Content you don’t have to create. “User generated content” is a common buzzphrase but few people really understand the influence it carries.  When Tequila Aficionado creates content for and about your brand on tour, you can take that to the bank because we’re sharing it with about 3 million agave spirit aficionados.  If you’re smart, you’re sharing it with your audience too!
  5. Tap into our networks for new fans. We continue to work hard to build and maintain the largest, strongest audience of agave spirit aficionados.  We build our fan base organically, never buy followers, and our numbers aren’t inflated with bots that won’t buy booze.  Our audience is the exact audience you’re looking for because they love agave spirits and they follow the brands we recommend, like yours.

Touring with Tequila Aficionado is an easy answer to building your brand recognition and increasing your customer base.  It’s so easy that some brands think there’s a catch – there isn’t.  You come on tour with us and over 3 million agave spirit aficionados will recognize your brand name when they see it on a shelf – and they’ll remember that Tequila Aficionado recommends it.

The big question now is why haven’t you signed up for the 2018 tour yet?

Click here to get on the 2018 Tour now.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!



El Consuelo Organic Anejo Tequila Review [Transcript]

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Watch the original Sipping Off the Cuff | El Consuelo Tequila Anejo video here

 

Sipping off the Cuff | El Consuelo Tequila Anejo http://wp.me/p3u1xi-4TJMIKE: Hi, I´m Mike Morales, you´re watching Sipping Off the Cuff! On www.TequilaAficionado.com part of Tequila Aficionado Media. That gentleman right there, his name is…

 

RICK: Rick Levy in San Diego.

 

MIKE: I´m in San Antonio. And Rick, we have enjoyed just a slice of heaven, a slice of the highlands heaven with El Consuelo, previously a Brand of Promise winner, in the blanco category last year.

 

RICK: It´s a blanco, it was a winner.

 

MIKE: Yep, it was a winner. It is organic and kosher so it was entered into the organic slash kosher category and won a gold medal. And unbeknownst to us, they have a repo and an anejo. The information – because the information they sent us doesn´t say anything pertinent, you know, except the price points. But um, so they sent these to us that were entered – or that are being entered into the 2017 Brands of Promise category or awards, but we´re going to…

 

RICK: We just reviewed the reposado. 

 

MIKE: Right.

 

RICK: So check out the video maybe over here or over here.

 

MIKE: Right, somewhere over there. Wherever the button says, you know, or down below. But tonight, we´re doing the anejo. What do we know about the anejo? We know, number one, that they´re using cognac* barrels, right?

 

RICK: Cognac* barrels. 12 months.

 

MIKE: 12 months in cognac* barrels.

 

*Editor’s Note: Previous point of sale material was incorrect.  El Consuelo is NOT aged in cognac barrels.  El Consuelo is aged in Jack Daniels’ barrels.

 

RICK: Yeah.

 

MIKE: Do I see bubbles?

 

RICK: So that´s the, that´s the minimum for an anejo, right?

 

MIKE: I think so, yes. I´m just trying to see if there´s any bubbles. There some nice bubbles – It´s hard to tell, you know, with the – we love the hammered look of the bottle.

 

RICK: Yeah, it is beautiful.

 

MIKE: And it´s very rustic looking; you can see the graphics on the bottle, very really nice too. Just a really good old-world feel to it.

 

RICK: Yeah, an authentic artisan feel. We also know that, let´s see, so it´s made at NOM 1570, Altos Cienega Unidos, in Altotonilco. It´s in the highlands. They use a roller mill for extraction, they use – their agave´s are trimmed close, so there´s not much of a green skin left from the penca. They use masonry ovens, and they use open-air fermentation in stainless steel vats using the natural yeasts. And so that is, you know that´s a recipe for perfection right there, I think.

 

MIKE: Yeah, I was telling Rick previously on a reposado review, that we´ve been in communication with a couple of the folks from this distillery, and the pictures that they have of the feels and the plots, the estates where these agaves come from. They´re gorgeous and they look so peaceful, and beautiful, and inviting. And you know, they´re covered – there´s fruit trees, and there´s shade trees, and it´s just -and it they´re beautifully lined. Actually, it looks like there´s grass in between the rows of the agave, you know, it´s just so –they´re – they almost look ornamental. You´ll have to see some of the pictures, we´ll be rotating some photos in and out…

 

RICK: Yeah, I can´t wait.

 

MIKE:, And wait til you see them. They´re – it´s gorgeous! Like I say, the estates look ornamental.

 

RICK: Yeah.

 

MIKE: Like they´re there for… like nobody´s going to make tequila out of it, you know what I mean?

 

[both laughing]

 

MIKE: They´re just like a garden! Like rose gardens…

 

RICK: Eden! (laughing)

 

MIK: And terrariums – it´s beautiful, it´s really gorgeous stuff. So, I´m kind of excited because –

 

RICK: Well, you know, being organic we know that they put a lot of work into the agaves while they´re growing. You know, they´re going to be tending to them closely, so it makes sense that they would be paying a lot of attention to their grounds and estates. So that´s wonderful.

 

MIKE: The, from what my understanding is, they use a natural insecticide to keep the bugs off and what it is, it´s jalapeño* juice. Go figure!

 

RICK: Is it jalapeño* or habanero*? I forget

 

MIKE: habanero*, habanero*. You´re right.

 

*Editor’s Note: Previous point of sale material was incorrect.  El Consuelo agaves are NOT treated with habanero infused water as an insecticide.

 

 

RICK: Yeah.

 

MIKE: Yeah.

 

RICK: So it´s hot pepper infused water and you spray on the agaves to keep the bugs away.

 

MIKE: Yeah. Have you ever grown chiles of your own in your back yard?

 

RICK: No, I haven´t, I don´t have a green thumb.

 

MIKE: Well… (laughing)

 

RICK: (laughing) I have a black thumb, everything dies.

 

MIKE: When I lived in New Mexico, we used to grow our own green chiles, which are Anneheim chiles and Big Jim´s. And you know, all the other – it was funny I never, I couldn´t – I just didn´t put two and two together from when I grew them the first time. I was like you know, there aren´t ants, there are no bugs, no aphids – nothing likes to mess with a chile, with a chile plant. Which is kind of cool, you know? And now I know why!

 

(both laughing)

 

MIKE: So, again, like you said it kind of makes sense that they would use a natural insecticide to keep the bugs away. So there you go. And it does not influence the agave in any way, you´re not –  it doesn´t taste like jabanero or anything like that.

 

RICK: We´ve got the natural cork on the bottle.

 

MIKE: Yep. Oh, oh wow. Now, I´m using a Glencairn this go around, and I think – what are you using Rick?

 

RICK: I´m using the Glencairn too.

 

MIKE: Are you? Ok. Alright. So, you see the color´s a little bit darker, not much. I mean, if you´re not paying attention, or if you´ve got too much of one or the other, you you´ll get confused with the repo and the anejo because the colors are almost the same. This one´s a –

 

RICK: I don´t know, when I look at the bottles I can see a difference. I can definitely see a difference in the bottom, when you´re looking at large volumes of juice.

 

MIKE: Well – yeah… Yeah, I´m just, you know, I´m – I should be looking at the labels, because this is a green label and this is a the red label, and you know the repo is red, the anejo´s a green, the blanco I think is a blue, or something like that…anyway. But oh man, I love this.

 

RICK: Ahh.

 

MIKE: Holy cow! Oh, oh my gosh.

 

RICK: Definitely getting more of the barrel in there.

 

MIKE: Yes, yes.

 

RICK: Those barrel notes you were picking up on, and repo.

 

MIKE: In the repo? Yeah, yeah.

 

RICK: They´re really jumping out here. Not overpowering…

 

MIKE: No, no no.

 

RICK: Just, you know, present. Definitely present.

 

MIKE: There´s – just a heavier layer. There´s just a – more of the covers, you know, if the reposados were sheets, these are the wool blankets.

 

RICK: (chuckling)

 

MIKE: I – you know!

 

RICK: (laughing)

 

MIKE: Wow, this is really beautiful!

 

RICK: You know, I can – you know I still, I´m still getting a lot of agave in there.

 

MIKE: Me too! Me too.

 

RICK: Which is wonderful.

 

MIKE: And again, I´m getting it more out of the Glencairn than I did in the Riedel. And I – I´m thinking that that… I think, I think we´re onto something here; that one type of glassware will pull out different types of nuances. So…

 

RICK: Mmmm.

 

MIKE: But this one, I´m getting both. Now I understand what you were getting in the reposado. Because the fruit is still there, the fruit of the agave is still there.

 

RICK: And I´m getting the you know, the citrus and white pepper, and a little bit of apple, maybe not as much.

 

MIKE: Wow. Oh, that´s just beautiful though. It came right up to meet you, you didn´t have to dig for it, you know.

 

RICK: And you know, there´s no, nothing… no hints in the aroma of defects, or anything off.

 

MIKE: No.

 

RICK: It´s a very…it´s beautiful.

 

MIKE: I´m going to – I was talking with Rick off camera, I´m going to have to have – I have not done any research on the laws of cognac barrels like how often they can be used, you know, that sort of thing. Before they need to be discarded, in other words before they hit the secondary market for tequila, you know, because this is really – again, Rick, it´s a light touch!

 

RICK: Yeah, well I hadn´t tasted it yet, and a… you know I´m not getting…

 

MIKE: No, but there´s just the touch of on the color alone, though, you know.

 

RICK: Yeah.

 

MIKE: (sigh) Wow.

 

RICK: In the reposado I wasn´t picking up a lot of cognac. You know, because personally I don´t care for cognac. And so, you know, I wasn´t really finding notes in there the way you find whiskey or bourbon notes when they use those barrels.

 

MIKE: I think the only thing we agreed on, in the repo that we were both pulling out, was a chocolate. Like a dark chocolate.

 

RICK: Yeah.

 

MIKE: Either bitter or cacao, you know.

 

RICK: Yeah. Are you getting that here?

 

MIKE: I´m getting more of a sweeter nose. I´m not, you know, the barrel it´s almost like a balanced, you know… I´m really getting both. And I understand what it is you were getting in the reposado that I couldn´t – I wasn´t getting enough of, from the Riedel in the reposado.

 

RICK: Yeah, I´m going to agree with you that I´m getting more – the notes are a bit sweeter rather than the kind of bitter chocolate or the citrus.

 

MIKE: Or leather.

 

RICK: Yeah.

 

MIKE: You mentioned leather too that you were, you were getting.

 

RICK: Yeah, not so much here.

 

MIKE: No. This is really pleasant. Wow.

 

RICK: Alright. We going in?

 

MIKE: I´ve got to dive in. I´ve got to taste it.

 

[both taking a drink]

 

MIKE: (growling glottal noises) Mmmm. (chuckling) Oh my god.

 

RICK: Just leave that right on the pallet.

 

MIKE: Wow – it was right at the tip! It was like it hit – it just it was so pleasant at the entry and then it just, it didn´t explode like the repo did for me…

 

RICK: Yeah.

 

MIKE: It was just a, it was just a beautiful – It was like throwing the blankets over me. It was just so…

 

RICK: (laughing) Just wrap yourself up in it.

 

MIKE: Yeah!

 

RICK: It is, you know it´s – it didn’t burst like the reposado did.

 

MIKE: Yeah, yeah.

 

RICK: It was kind of almost like a build to a – almost like a crescendo at the end.

 

MIKE: Yeah.

 

RICK: Because at the end, I was getting, you know, the tingling and the pepper.

 

MIKE: Yeah. This one is – this was more like a coating. It´s like a – it just introduces itself and it gets better and better. It really is literally like, like pulling the covers over you or something. It´s the only way I can describe it, it´s a weird descriptor I know.

 

(both laughing)

 

MIKE: But it was so uniform and so, you know, it wasn´t like – sometimes you´ll get, well, you and I will try tequilas where the nose belies the entry, the finish belies the entry, that kind of thing. But this was so well done, it just is just – you know, it´s like –

 

RICK: Yeah, it´s consistent.

 

MIKE: It´s like jazz music, you know.

 

RICK: Yeah, it´s balanced, you know. It – they all play together well.

 

MIKE: Yeah, exactly. You know, I think the repo was designed to make a statement. I think – I think that´s what they tried to do with the reposado. But with this anejo, this anejo is just  it just it´s one you want to linger over. It´s got good structure on the pallet, it really does. And uniform all the way through.

 

RICK: Yeah. (growling glottal noises) Getting a little bit of a, little bit of a butterscotch central pallet.

 

MIKE: The retronasal is very sweet on the nose. And I´m getting more – not cacao, I´m getting more cocoa. I´m not getting chocolate so much as I´m getting like a cocoa, which I guess would be a little bit different.

 

RICK: Hmm.

 

MIKE: I really…. Wow, I really dig this. This is really a – I don´t even want to use the word smooth because that doesn´t – that´s not –

 

RICK: Yeah.

 

MIKE: That´s an old, that thing´s been over used forever, but a lot of people would probably say it´s a smooth anejo. Now that I´ve had like a couple of swallows, the finish begins to linger. It´s got a medium to short finish, if I´m not mistaken. It´s not – I think the repo has a longer finish, for me.

 

RICK: Yeah, I think so. You know this is, you know this is more of a chill sipper whereas the repo…you know, there´s a bit more excitement in the repo, but this is more of a comfortable blanket you want to slip into and just kind of chill out.

 

MIKE: Yeah, just you, your kitty cat, rocking chair….

 

RICK: (laughing)

 

MIKE: …and the fire. You know this –

 

RICK: I like the point you made about structure, though. I think that´s a good way to phrase it on this. It has nice structure.

 

MIKE: Yeah.

 

RICK: You know, there´s a lot there but it´s not making, you know, the kind of a statement you get with a blanco or a light repo. You know, this is – it´s young for an anejo it´s only 12 months but it´s certainly worthy.

 

MIKE: Oh, yeah. You know the price point that we found, Rick, was…

 

RICK: $60.

 

MIKE: 60 bucks. Would you pay 60 bucks for this?

 

RICK: Oh, certainly – I´d pay a lot more than that!

 

(both laughing)

 

MIKE: For much worse! Right? I, you know…

 

(laughing)

 

MIKE: For, for very questionable! I – wow, wow. I – and this is really your night cap. This is the after dinner drink, or the one you drink before you go to bed. This is the one. I´m so –

 

RICK: It´s a nice way to finish a night.

 

MIKE: Yeah. This is beautiful, it – again, hey, I don´t know about you man, but as far as I´m concerned, Brand of Promise Nominee in the organic category for the anejo. El Consuelo just rocks ladies and gentlemen.

 

RICK: You know, and I said this is the reposado, and I´m sure I fawned over it when we reviewed the blanco…

 

MIKE: (laughing)

 

RICK: …but, you know, I just really love their attention to the process. You know, they are putting the time in on their agaves, doing all that extra work to keep it organic, which so you know they´re putting that effort into their agaves. And then they´re using the traditional masonry ovens, to caramelize the sugars, and then they´re using the open-air fermentation with the natural yeasts. You know, I just I can´t ask for more than that.

 

MIKE: No, no.

 

RICK: You know, part of the process.

 

MIKE: There you go. I totally agree, organic and kosher as well so, you know. Which to me are – the organic category´s exploding, the kosher category, far as I´m concerned, is highly underserved…

 

RICK: Mmhmm.

 

MIKE: Or not as publicized as it should be. But again – what a lovely, lovely spirit. This is, they just did a really great job. If you follow us on Instagram, check it out. We´re going to probably – you´ll be seeing a lot of some photographs that were from El Consuelo. You´ll see those on our Instagram and Facebook, as well. You´ll also be able to follow these guys pretty shortly on all their social media, as well. Well, wait ´til you see –

 

RICK: Yeah, they´ve been making a big push on their social media lately.

 

MIKE: Yeah, yeah they have, surprisingly.

 

(both chuckling)

 

MIKE: But wait ´til you see the pictures of the field. I kid you not – the first couple that come out, I´ll text you and I´ll go Rick! Look at Instagram you know.

 

(both laughing)

 

MIKE: And you´ll go nuts! Because they´re some of the most beautiful, terrain and terroir, and fields and estates. So well cared for, and it shows. It shows, it really does. It shows all the way down to the juice. So…can´t say much more. That´s our take on El Consuelo organic, the anejo. Brand of Promise, again, Nominee for this year, 2017. I´m Mike Morales here in San Antonio.

 

RICK: Rick Levy in San Diego.

 

MIKE: Don´t forget to subscribe to the Tequila Aficionado channel on Youtube, and whatever other videos that come across…

 

RICK: (laughing)

 

MIKE: Between, you know, either around Rick or me. Click on those. Tell us what you think, if you´ve had El Consuelo, if you haven´t…

 

RICK: Get it. (laughing)

 

MIKE:  Get it. This is a definite – you´ve got to have this in your library. Especially at night time right now on those chilly evenings, you want to have some anejo. Let me tell you. And, like we always say here at Tequila Aficionado, tomar sabiamente (drink wisely).

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!



Tequila Aficionado Media Mounts Up for its 2017 Wild Wild West Tour

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Tequila Aficionado Media Mounts Up for its 2017 Wild Wild West Tour

Wrangles Agave Spirit Brands of Promise for October Promotional Roundup

For Immediate Release!

July, 2017, San Antonio, TX— Beginning October 1, 2017, Tequila Aficionado Media pulls up stakes for the Wild Wild West promotional road tour touting its past and present Brand Of Promise© nominees and winners.

A posse of 44 expressions representing 21 agave spirits brands, will saddle up to blaze a trail to various scheduled educational tastings and entertaining events throughout historic Southwestern haunts.

One With Life Tequila http://tequilaaficionado.com/tequilawiki/tequila-aficionado-wiki/one-with-life-tequila/

Each tour celebrates Brand of Promise© winners and nominees elected during Tequila Aficionado’s thunderingly popular Sipping Off The Cuff© video and audio reviews.

“Our tours are about co-creating great brand stories with agave spirits we’ve deemed worthy of extra attention,” explains Lisa Pietsch, CMO of Tequila Aficionado Media and Co-Founder of TequilaPR.  “We’re very careful to allocate enough time on the road to be able to give each label’s expression the attention it deserves.”

Past journeys have covered different geographic areas with specific themes.

2017’s topic is the Wild Wild West, where barnstorming to rowdy saloons and ghost towns are planned in Van Horn, TX, White Sands, NM, and Tombstone, AZ.  Glitz, glamour, and glamping are primed for whistle stops in Tucson and Phoenix, AZ, as well as San Diego, Los Angeles, and Palm Springs, CA.

“We’re fired up about the quality and diversity of these lines,” crows Mike Morales, CEO of Tequila Aficionado Media and Co-Founder of TequilaPR.  “The range of agave spirits on this year’s Wild Wild West Tour is some of the finest sampling of Mexico we’ve travelled with.”

The range of agave spirits on this year’s Wild Wild West Tour is some of the finest sampling of Mexico we’ve travelled with

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Early birds riding for the brands on the 2017 Wild Wild West Tour are:

Desmadre Tequila http://tequilaaficionado.com/tequilawiki/tequila-aficionado-wiki/desmadre-tequila/One With Life, Azunia, newcomer El Consuelo, and the reloaded 4 Copas will be marshalling the stampede proudly displaying USDA Organic tequila badges.

Elegance and grace will be supplied by aces-high Embajador, delightful Amorada, the devilish Tres Ochos, and the dandy Titanium tequila.

Infused tequilas are the new men in black with Serrano pepper charged Soltado, citrus kissed Diva, Dos Almas laced with exotic Indonesian Ceylon cinnamon sitting shotgun alongside its 110 proof blanco cousin; and the Mountie of the group, De La Tierre Maple Tequila made with authentic Canadian maple.

Legendary tequila distilling families are well represented with Carlos Camarena’s classic Tapatio, Felipe Camarena’s sparkling Terralta, along with the maverick Los Osuna Blue Agave Spirit.

Taming this tequila wild bunch will be the mysterious anejos Mandala, along with Malinalli, named for the famed advisor and interpreter to Spanish Conquistador, Hernan Cortes.

It wouldn’t be the Wild Wild West without outlaws.

Tequila Aficionado Media Mounts Up for its 2017 Wild Wild West Tour

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Point blank gunslinger DesMaDre tequila is ready to be every taste buds’ huckleberry.  Riding point is the deceptively refined, Scorpion Mezcal.

Rustling up the rear of this bonanza of beverages is road warrior, Route 66 Reposado and its stablemate Penasco blanco tequilas.

When the whole kit and caboodle reaches California, Tequila Aficionado will celebrate its 18th anniversary with an invitation-only VIP tasting at the site where Sipping Off The Cuff© podcasts began–the iconic El Cholo Cafe in Pasadena.

Along the trail, adds Morales, “We’ll be able to present these marques to distributors for Texas, California, and Colorado for private tastings that will provide them with a more thoughtful examination should they want to carry them in the future.”

“But,” warns Pietsch, “in order to create all the content we promise our sponsors, we can only accommodate two expressions per tour day.  When we reopen registration on July 17, 2017, we’ll be able to make room for just 14 more expressions.”

 

For Brands Of Promise© nominees and winners to cowboy up and join the Wild Wild West Tour, click here  http://tequilaaficionado.com/wild-wild-west-tour/

For Tour FAQs, click here:  https://wp.me/p3u1xi-4s2

More information on El Cholo Café:  http://www.elcholopasadena.com/elcholopasadena/Welcome.html

 

 

 

 

 

 

 

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!



Wild Wild West Tour FAQs

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Wild Wild West Tour FAQs https://wp.me/p3u1xi-4s2

Who’s going?

In the RV, we’ll have Mike Morales and Lisa Pietsch.

Brands that are going will be announced on our Instagram and Twitter, as they commit.

Wild Wild West Tour FAQs https://wp.me/p3u1xi-4s2

What does it cost?

The Early Bird Price (prior to June 14) is $300 per expression.  If we have room on the tour, we may open registration again in late July, but the price will go up the longer you wait.

Where are you going?

Each tour covers a different geographic area and has a different theme.  This year’s theme is the Wild Wild West so we’ll be hitting some cowboy faves in America’s Southwest that include everything from rowdy saloons and ghost towns to glitz, glamour, and glamping!  Some stops we’re planning include White Sands, NM; Tombstone, AZ; San Diego, Los Angeles, & Palm Springs, CA.

 

Wild Wild West Tour FAQs https://wp.me/p3u1xi-4s2

When does it start?

We plan to head ’em up and move ’em out on October 1st so we can provide sponsors with great content leading up to Dia de Los Muertos and right on through Christmas and New Year’s Day.

 

 

 

 

 

 

This year (2017) we’ll be offering a special Early Bird Package of additional sponsor brand content that we’ll start posting in July which adds a whole summer of extra promotion before we even start the tour.  People who register as Early Birds (prior to June 14) will receive this package absolutely free with their sponsor price and get 6 months worth of brand promotion for only $300 per expression.

 

Wild Wild West Tour FAQs https://wp.me/p3u1xi-4s2

Why do you do this?

We spend all year in our office researching and creating articles and filming Sipping Off the Cuff.  Getting out on the road once a year gives us the time and opportunity to get really creative and go local with a lot of brands we feel deserve much more attention from consumers but are running on a bootstrap budget.

How did this start?

Wild Wild West Tour FAQs https://wp.me/p3u1xi-4s2We had to visit New Mexico to pick up some things Mike had stored there and the only way to make the trip with the kids, cats and dog was with an RV.  We didn’t own one, but discovered renting one was cheaper than driving and staying in hotels.  Before we left, Larry Large of the Diva, Penasco, and Route 66 Tequila brands gave us a few bottles “for the road”.  Driving through West Texas, it struck us that we had a great opportunity to provide some co-operative marketing to craft brands that might not have the budget to visit locations independently with a camera crew.

What is the Purpose for Tequila Aficionado Tours?

The main purpose for our annual tours is to seek out interesting places and situations that will allow us to create great social media content for the brands that come on as sponsors and introduce our readers and viewers to their products.  In marketing jargon, his is an influencer marketing campaign that kicks off the holiday buying season for our sponsors.

What Do Sponsors Get?

Each year, we develop a different sponsor package based upon the most popular social networks that agave spirits brands will want to be seen on.  Every piece of content (pictures, articles, and videos) we create goes out to our networks and reaches over 1/2 million consumers within 24 hours and 3+ million in 48hrs.

If you have accounts with the networks we’re posting to, you can share the content we create with your following but…

If you don’t have an account with a network we’re using, you still get the benefit of having a presence on that network through Tequila Aficionado.

Desmadre #Tequila, cooling off after its hot ride through Texas in the UPS truck. #sponsored #taheartland #ups #texas

A photo posted by Tequila Aficionado (@tequilaaficionado) on

 

But My Brand isn’t Available in the States You’re Visiting.

Tequila Aficionado Tour FAQs http://wp.me/p3u1xi-4s2We aren’t visiting these places to sell your brand in those states.  (It might help, but it won’t hurt!) We’re visiting these places because they grab our audience’s attention and provide us with great backdrops to create photos, videos, and articles about your brand.  It doesn’t matter if your brand is available where we’re going.  When brands aren’t available and we share them with aficionados, they start looking for them and creating buzz. everywhere.

Tequila Aficionado has a worldwide audience!  Do you think it matters to the aficionados in Maine that they don’t have Gracias A Dios Mezcal in their local liquor store?  Of course not!  They know they love mezcal, saw our reviews and the social posts we made about it, and now they’re looking for it online and wherever they travel.

But What if I Already Have an Ad Agency?

That’s great!  You must be awesome!

What we do doevtails perfectly with what your agency and/or Social Media Manager does.  We are influencers in the agave spirits industry and they’ll understand that the content we create can be curated and reused to your benefit as the endorsement it is.  (Only Brands of Promise nominees are allowed to roll with us on a tour – a brand that has been nominated is one we feel we can endorse in good conscience.)

Tequila Aficionado Tour FAQs http://wp.me/p3u1xi-4s2But if you’re dealing with an agency, you should know that 70% of advertising and marketing agencies are spending at least 25% of their budgets on influencer marketing.  What we do is eliminate the agency markup and provide our influence at a reasonable price that doesn’t gauge your bottom line.  We know how much work you put into what you do with your brand and we know how much work we put into ours.  The price we charge is fair and reasonable to small brands (and agencies) who don’t have a Brown-Forman budget.

Can I Coordinate an Event with You?

Sure!  We’re always happy to make room in our tour schedule to attend a sponsor’s event.  Tequila Aficionado Tour FAQs http://wp.me/p3u1xi-4s2We’ve had sponsor brands ask us to meet them for lunch at one of their best accounts so we can do a profile on that restaurant.  We’ve also had sponsor brands ask us to attend private tastings where they’ll be entertaining their investors.

If you come on the tour as a sponsor with at least 3 expressions, we’ll fit your event or a stop at one of your preferred accounts into our itinerary.

If you aren’t a sponsor and want us to participate in your event or do a profile on your restaurant then we must politely remind you that this is our profession.  You wouldn’t be in business if you gave away all your liquor or food for free, would you?

I Tequila Aficionado Tour FAQs http://wp.me/p3u1xi-4s2Don’t Have a Tequila Brand but I’d Love Your Audience to See My Product

Great!  In addition to being aficionados of agave spirits, we are also a (fairly) normal American family.  If our demographic and your demographic intersect then let’s talk!  We eat, drink coffee, exercise, use a full array of electronic devices, watch TV, listen to music, and travel with our kids, dog and cats like other people.  Let’s talk!

Got Questions?

We’ve got answers!  Just email info@TequilaAficionado.com

 

 

Get on board now to get the best pricing AND all the Early Bird Goodies!

See all the details for the 2017 tour here.

 

 

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!



New Tequila Aficionado Podcast

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Tequila Aficionado Podcast http://www.blogtalkradio.com/tequilaaficionadoTake Your Tequila (Podcast) With You

Just as you realize we aren’t sitting around all day drinking tequila (no, really, we aren’t), we realize you’re on the go too and that means you want to take your Tequila Aficionado Media with you.  That’s why we’re bringing back the podcast!

We’ve been knocking ourselves out over the past few years to take things up a notch and make Tequila Aficionado content more valuable to you and available on all platforms.

Tequila Aficionado Podcast http://www.blogtalkradio.com/tequilaaficionadoThe Podcast is Back!

Tequila Aficionado Podcast http://www.blogtalkradio.com/tequilaaficionadoTequila Aficionado began as a podcast back in 1999 and then we moved to the Vodpod video platform.  In the past three years, we’ve taken it to YouTube, YouTube Red, the Maker Studios Channel, and Blab.

Old School Podcast

Tequila Aficionado Podcast http://www.blogtalkradio.com/tequilaaficionadoNow we’re taking it back to old school tech and we’ll be bringing you the complete library (471 so far) of Tequila Aficionado audio and video via podcast through syndication on Blog Talk Radio and iTunes.
Look for more podcasts coming daily!

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!



Serpiente Emplumada Extra Anejo Tequila Review

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About La Serpiente Emplumada

The Feathered Serpent, Quetzalcoatl

Sipping Off the Cuff | Serpiente Emplumada Extra Anejo Tequila http://wp.me/p3u1xi-4USLegend tells that there was one day when Quetzalcoatl, enraged by seeing how humans worshiped other gods with temples and sacrifices, decided to descend to the underworld and became a human himself in order to teach the people his knowledge.

Quetzalcoatl, by stopping one of the sacrifices, provoked the fury of his brother Tezcatlipoca (Huitzilopochtli) and the latter decided to get revenge using a trap against his brother. Tezcatlipoca handed his brother a liquid as a “gift”.

Quetzalcoatl drank the liquid and got drunk. Without knowing what he was doing, he slept with one of the women of the temple. The next morning feeling guilty for what he had done, he decided to build a boat with snakes and leave the town. He sank forever and was reborn as the Morning Star. He later adopted the name of Quetzalcoatl, which means The Feathered Serpent.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!



Serpiente Emplumada Anejo Tequila Review

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About La Serpiente Emplumada

The Feathered Serpent, Quetzalcoatl

Sipping Off the Cuff | Serpiente Emplumada Anejo Tequila http://wp.me/p3u1xi-4UQLegend tells that there was one day when Quetzalcoatl, enraged by seeing how humans worshiped other gods with temples and sacrifices, decided to descend to the underworld and became a human himself in order to teach the people his knowledge.

Quetzalcoatl, by stopping one of the sacrifices, provoked the fury of his brother Tezcatlipoca (Huitzilopochtli) and the latter decided to get revenge using a trap against his brother. Tezcatlipoca handed his brother a liquid as a “gift”.

Quetzalcoatl drank the liquid and got drunk. Without knowing what he was doing, he slept with one of the women of the temple. The next morning feeling guilty for what he had done, he decided to build a boat with snakes and leave the town. He sank forever and was reborn as the Morning Star. He later adopted the name of Quetzalcoatl, which means The Feathered Serpent.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!



Serpiente Emplumada Silver Tequila Review

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About La Serpiente Emplumada

The Feathered Serpent, Quetzalcoatl

Sipping Off the Cuff | Serpiente Emplumada Silver Tequila http://wp.me/p3u1xi-4UOLegend tells that there was one day when Quetzalcoatl, enraged by seeing how humans worshiped other gods with temples and sacrifices, decided to descend to the underworld and became a human himself in order to teach the people his knowledge.

Quetzalcoatl, by stopping one of the sacrifices, provoked the fury of his brother Tezcatlipoca (Huitzilopochtli) and the latter decided to get revenge using a trap against his brother. Tezcatlipoca handed his brother a liquid as a “gift”.

Quetzalcoatl drank the liquid and got drunk. Without knowing what he was doing, he slept with one of the women of the temple. The next morning feeling guilty for what he had done, he decided to build a boat with snakes and leave the town. He sank forever and was reborn as the Morning Star. He later adopted the name of Quetzalcoatl, which means The Feathered Serpent.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!



How to Get Paid to Drink Tequila:

How you can turn your passion into profits and get paid to drink tequila as a blogger, vlogger, podcaster or author

 

Salud!!