Whether you’re in the business, a savvy consumer, or just an Average Joe overwhelmed by the hype of agave spirits, how can you ensure that you’ll survive the upcoming tequila turmoils of the rest of this year, and beyond? We’ll show you how. But first… Let’s Review You’ve heard the news of the current agave … Read more How to Survive the Tequila Turmoils of 2018
[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on an epic RV road show dubbed, The Heartland Tour. In these next passages, we recount the historic–and epic–highlights. *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be … Read more One With Life at Bracken Cave
[This editorial (with my comments) is inspired by the following video on the dastardly NOM 199 currently in review in Mexico. Please, take a few moments to view this easy-to-follow video, then, feel free to share it among your friends, family, colleagues and cohorts. Afterwards, go here to sign the petition and unifying statement against … Read more NOM 199 Will Bring the Tequila & Mezcal Apocalypse
During Tequila Aficionado Media’s historic Dia de los Muertos Tequila Tour, Lisa Pietsch and I paid a visit to Carlsbad Caverns, New Mexico. Before exploring the awesome depths of the caves and the formation of stalactites and stalagmites, we were also met with this alarming notice. Even though it’s the Mexican freetail bats that are … Read more Bats Are Dying!
What’s Wrong With This Picture? By now, many of you may have already seen both of these distasteful photos on Diddy’s Instagram account for his new venture with Diageo and DeLeón tequila that began in early 2014. Dressed in his trademark dark suit, Diddy attempts to sacrifice a blue agave piña while at the same time asking … Read more Diddy Disses Tequila’s Jimadores….
Special thanks to www.lrfoodcast.com for providing such a great video of David Suro’s presentation and staff training on tequila at Local Lime in Arkansas. This is one of the best Tequila 101s we’ve seen yet! A brilliant businessman, Suro-Piñero has made it his life’s mission to preserve and promote the tequila industry, a surprisingly complex … Read more David Suro’s Amazing Tequila 101
We continue our series of Women In The Tequila Industry with Cecilia Norman, Communication Manager for the Tequila Interchange Project, a non-profit organization and consumer advocacy group for tequila. We asked Ceci and other prominent women leading the charge for change in the Tequila Industry and beyond a short list of questions. As you’ll read, it hasn’t been all margaritas and … Read more Women In The Tequila Industry: Cecilia Norman by M.A. “Mike” Morales