4 Copas Anejo Tequila Review

About 4 Copas Añejo:

Sipping Off the Cuff | 4 Copas Tequila Anejo http://wp.me/p3u1xi-4VhPure and authentic, the ultimate taste experience. 4 Copas Añejo is aged in American White Oak carefully charred and refined in taste.

The Añejo, a crowning achievement, was the special creation of Sebastian Melendrez and his all-star team whose work spanned seven years.

In the mouth, it is ever so soft and pleasant with sweet texture. The nose is harmonious and elegant with aromas of dry fruit, hints of cherry, peach, apricot and rose petals, special and purely organic.

It is best to approach this special Tequila as a scotch or cognac drinker would, raising your level of expectation to meet the agave flavored purity. Expect to be in love with the experience upon the very first sip.

Enjoy this expression chilled or neat over ice. Know that this pure organic Tequila experience in the 4 Copas Añejo will be an unparalleled experience.

 

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews.  All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

4 Copas Reposado Tequila Review

About 4 Copas Reposado:

Sipping Off the Cuff | 4 Copas Tequila Reposado http://wp.me/p3u1xi-4VgThis flavorful selection of 4 Copas takes the artfully crafted product and ages the juices an additional 9 months to enrich and enhance the pure agave flavor cues—so pleasing in the Blanco—to new and surprising levels of taste. The Editors of Wine and Spirits Magazine have specifically called out the Reposado vanilla, coconut and gently cooked agave flavor cues.

These characteristics led to 4 Copas Reposado winning the esteemed San Francisco World Spirit Competition Gold Medal.

The noble and distinct pure taste of 4 Copas award winning Reposado is its own reward, but we are very proud of each of its awards nonetheless.

Enjoy chilled either neat or over ice and you will experience its most pure taste experience.

 

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews.  All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

4 Copas Blanco Tequila Review

About 4 Copas Blanco:

Sipping Off the Cuff | 4 Copas Tequila Blanco http://wp.me/p3u1xi-4Vf4 Copas Blanco is at one with its organic agave taste. To experience one is to experience the other. It is the foundation of 4 Copas pure agave taste with all impurities eliminated and none added from source to distillation. To best enjoy while envisioning the farm to distillation and bottling process, chill to 16 degrees then let the product breathe in the glass to allow the full fruit of the tequila to roll gently across your palate. A rush of natural fruit flavor cues will connect you to its organic and pure roots.

 

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews.  All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Serpiente Emplumada Extra Anejo Tequila Review

About La Serpiente Emplumada

The Feathered Serpent, Quetzalcoatl

Sipping Off the Cuff | Serpiente Emplumada Extra Anejo Tequila http://wp.me/p3u1xi-4USLegend tells that there was one day when Quetzalcoatl, enraged by seeing how humans worshiped other gods with temples and sacrifices, decided to descend to the underworld and became a human himself in order to teach the people his knowledge.

Quetzalcoatl, by stopping one of the sacrifices, provoked the fury of his brother Tezcatlipoca (Huitzilopochtli) and the latter decided to get revenge using a trap against his brother. Tezcatlipoca handed his brother a liquid as a “gift”.

Quetzalcoatl drank the liquid and got drunk. Without knowing what he was doing, he slept with one of the women of the temple. The next morning feeling guilty for what he had done, he decided to build a boat with snakes and leave the town. He sank forever and was reborn as the Morning Star. He later adopted the name of Quetzalcoatl, which means The Feathered Serpent.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Serpiente Emplumada Anejo Tequila Review

About La Serpiente Emplumada

The Feathered Serpent, Quetzalcoatl

Sipping Off the Cuff | Serpiente Emplumada Anejo Tequila http://wp.me/p3u1xi-4UQLegend tells that there was one day when Quetzalcoatl, enraged by seeing how humans worshiped other gods with temples and sacrifices, decided to descend to the underworld and became a human himself in order to teach the people his knowledge.

Quetzalcoatl, by stopping one of the sacrifices, provoked the fury of his brother Tezcatlipoca (Huitzilopochtli) and the latter decided to get revenge using a trap against his brother. Tezcatlipoca handed his brother a liquid as a “gift”.

Quetzalcoatl drank the liquid and got drunk. Without knowing what he was doing, he slept with one of the women of the temple. The next morning feeling guilty for what he had done, he decided to build a boat with snakes and leave the town. He sank forever and was reborn as the Morning Star. He later adopted the name of Quetzalcoatl, which means The Feathered Serpent.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

512 Blanco Tequila Review

ABOUT TEQUILA 512:

Sipping Off the Cuff | Tequila 512 Blanco http://wp.me/p3u1xi-4UPSCOTT WILLIS WENT TO JALISCO IN SEARCH OF THE PERFECT ANYTIME TEQUILA. HE RETURNED WITH TEQUILA 512.

In Austin, tequila isn’t saved for special occasions. It’s a standard go-to. It’s one of the many things Scott loves about the town he calls home, and why he set out to create a tequila that could be enjoyed anytime.
In Jalisco he found Luis Trejo, master distiller at La Cofradia. Batch by batch, they made their way to the earthy, spicy yet surprisingly smooth tequila we bottle today. The magic moment came when Scott decided to add a third distillation, making the good juice they’d created together just a bit smoother.
Scott’s friends back in Austin loved the results. So did the judges at the San Francisco World Spirits Competition, who awarded Tequila 512 Double Gold and Best In Show.
To this day, Scott returns to Jalisco to taste every new batch, ensuring each is as good as the last. Because when it comes to great tequila, taste is the only test that matters.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Serpiente Emplumada Silver Tequila Review

About La Serpiente Emplumada

The Feathered Serpent, Quetzalcoatl

Sipping Off the Cuff | Serpiente Emplumada Silver Tequila http://wp.me/p3u1xi-4UOLegend tells that there was one day when Quetzalcoatl, enraged by seeing how humans worshiped other gods with temples and sacrifices, decided to descend to the underworld and became a human himself in order to teach the people his knowledge.

Quetzalcoatl, by stopping one of the sacrifices, provoked the fury of his brother Tezcatlipoca (Huitzilopochtli) and the latter decided to get revenge using a trap against his brother. Tezcatlipoca handed his brother a liquid as a “gift”.

Quetzalcoatl drank the liquid and got drunk. Without knowing what he was doing, he slept with one of the women of the temple. The next morning feeling guilty for what he had done, he decided to build a boat with snakes and leave the town. He sank forever and was reborn as the Morning Star. He later adopted the name of Quetzalcoatl, which means The Feathered Serpent.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Hacienda Mercado Reposado Tequila Review

Mike and Alex taste and discuss Hacienda Mercado Reposado Tequila.

FTC Disclaimer: All samples are received free of charge but no payment is accepted by Tequila Aficionado or its agents for reviews. All reviews are the opinions of those participating in the tasting and positive reviews are never guaranteed.

From Hacienda Mercado 
Sipping off the Cuff | Hacienda Mercado Anejo http://wp.me/p3u1xi-4F3Our product preserves the history and tradition in its process of elaboration, in which a product of the best quality of exportation is obtained in a NATURAL way, without chemicals that accelerate the fermentation, to obtain products apocrifos that the people does not know even to distinguish, the costumers deserve respect and we deliver only quality, thanks to the technology and the utility of modern techniques, a product is obtained with high standards of quality, vouched for by the CRT (Consejo Regulador del Tequila) and the NOM (Norma Oficial Mexicana).
The plant is chosen with a delicate sense of responsibility, matured by time, at the ideal moment to be harvested (JIMADA). It is transported back to its manufactures where it is again selected before it is cooked.
The boiling carries out in autoclaves where it does not loose any of its properties since it totally conserves the juices which are the base for the quality. The extraction of the juices by mechanical methods and the utilization of pure spring water, which emanates from the mountain, they guarantee the following step.
The juice which ferments in a natural way, at its own pace, at its own moment, guarantees the excellent quality of our product, that’s our secret to achieve the exellence and finesse. The alembics take care of extracting the maximum benefit, obtaining a really clean product, clear, and crystal with the but the highest standards given by our tequila masters, with 3 generations of experience. The procurement of a product that emphasize the respect for their consumers cannot be left unrecognized and recommended broadly, above all by the large experts that in a special way they recommend TEQUILA HACIENDA MERCADO.
The base to obtain an AÑEJO & REPOSADO is without doubt an execellent BLANCO, Which is obtained of the casks of oak tree the fragrance and bouquet in a natural way through time.
We recommend extensively to taste it to the RIGHT, traditional way (straight) in its shot glass, and that with confidence you say: I INVITE YOU A Tequila, IN A TRULY, EXCLUSIVE HORSE HEAD SHOT GLASS OF OUR BRAND, FOR THE MOST FINEST LIKINGS AND DELIGHT, NOT ONLY TASTE WISE BUT ALSO ITS APPEARANCE IN OUR PRESENTATION.

SO IF YOU CAN’T REST YOUR HORSEHEAD SHOT GLASS IN THE BAR THAT MEANS YOU ARE NOT DRINKING IT.
SALUDD AND ENJOY RESPONSIBLY!!

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

20 Reasons Why USA Today’s Craft Tequilas List Failed

Let’s Review…

In a previous post, I enumerated my reasons for  dreading my participation in USA Today’s 10 Best Craft Tequila list.

In my experience, something inevitably goes awry with these sorts of “listicles,” and it usually starts with the editor.

Contrary to the galloping propaganda disseminated by some press releases, there were no additional USA Today editors involved in accumulating the original list of twenty craft tequilas.  Only the recruited “experts” were involved.

This time around, I blame the curator of these lists whose job it is to engage USA Today’s readership, which in turn leads to its increased ad revenue.

Now that the excitement has died down, it’s time to assess the damage done by deliberately withheld facts, and to clear the air of unbridled misinformation.

The Top 20 Reasons Why USA Today’s Top 10 Craft Tequila List

Sucks

[Caution:  Rants Ahead]

20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW

1.  Lack of Respect.

When someone asks you to accrue a list on your area of expertise, you, as the curator, must assume that that person takes this task very seriously, especially since you’ve taken the time to background check the expert who is going to help you get PAID.

2.  Lack of Communication.

When this expert communicates questions to you via email or phone, be aware that this person expects a timely answer, especially when YOU have asked him for his list by a certain deadline.

3.  Lack of Trust.

When you deliberately avoid answering questions about who else is involved in

20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW

accruing a list for you, you immediately raise suspicion.

As with most “industry experts,” we tend to know one another.  In this instance, we could have worked in tandem to come up with a more complete list.

4.  Lack of Respect for Relationships.

You must also assume that the expert not only admires those items on his list, but personally knows each producer of those items and has forged lasting relationships with them over the years.

5.  More Lack of Respect for Relationships.

Because of these relationships, you must assume the expert is also highly regarded by those craft producers that he has included on his list.

6.  Lack of Understanding the Craft Segment.

By virtue of being craft distillers, you must understand that they are not made of money like the Big Boys.  These guys literally live by their shoestrings.

20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW

7.  Lack of Transparency.

Total and complete transparency when communicating with your experts is vital.  Explaining what opportunities and hidden fees await the winners is of utmost importance as that intelligence could alter the final list.

8.  Lack of Vergüenza (shame).

Where the HELL do you get off asking the winners for money for the licensing rights to use your seals, medals and trophies?

9.  Lack of Seriousness.

Do you realize that you are asking for similar fees by more respected and reputable spirits judging contests like the San Francisco World Spirits Competition or the SIP Awards?

20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW10.  Lack of Consideration.

Do you see that this lack of transparency on your part on behalf of USA Today could possibly put the expert’s friendships and reputation at risk?

11.  Lack of Realistic Expectations.

Do you really believe that these craft brands will fork over money for a meaningless popularity contest–for bragging rights?

12.  Underestimating the Brands.

How stupid do you think they (or we, the judges) are?

13.  Concealment of True Intentions.

Do you get that we understand that these contests you curate for USA Today are only to generate reader engagement which in turn determines your pricing to advertisers?

14.  Greediness.

Double dip, much?

20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW

15.  Conscious Collateral Damage.

Do you catch on that the winning and losing brands on this list probably now believe that the experts knew about the additional costs to the winners but chose not to divulge this information to them?

16.  Lack of Good Faith.

Most all professionally held beer, wine and spirits competitions openly inform participants of additional licensing costs to the winners.  YOU deliberately chose to keep this information from your experts.

17.  Elimination Due to Perceived Lack of Relevance.

Was it fair for you to eliminate those craft tequila brands because they had little or no social media presence?

18.  Lack of Foresight on Your Part.20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW

Bet you didn’t see that one coming, huh?

19.  Naïveté On My Part.

I only reluctantly became involved to help promote these deserving craft tequila brands.

20.  Underhandedness.

Thanks for cheapening the craft tequila segment.

 

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Tequila Marketing Happy Talk

Tequila Marketing Happy Talk http://wp.me/p3u1xi-4hXSome well-meaning follower posted on our Facebook page this answer to a press release referring to Espolón tequila…

“PSA: “super premium” has no real meaning—it’s marketing happy talk.”

While we’re inclined to believe that sneaky marketers have hijacked the word premium and turned it into a buzzword, in all actuality, it is a spirits pricing term.

Let’s Review

As we pointed out in our feature, Craft Tequila:  WTF Does THAT Mean? Part 2, the Distilled Spirits Council of the United States (DISCUS), the national trade association and lobbyist representing the leading producers and marketers of distilled spirits in the United States, separates all booze into four categories–

Value, Premium, High End Premium and Super Premium.  [Note the absence of the term, Ultra Premium.]

The confusion stems from the fact that DISCUS lists the price points of each particular spirit by supplier revenue per case, not by retail price per bottle.

It is DISCUS’ industry-focused terms that are the culprit, and marketers have indelibly embedded premium into consumer’s minds like an embarrassing tattoo on a mixologist’s forearm.

Think Like a Marketer

[Warning:  You might want to shower after this segment.]

Webster’s Online Dictionary defines premium as “a price that is higher than the regular price.”

Want to think like a marketer?

Then, run premium through Webster’s Thesaurus and inhale deeply as if you’ve just stumbled upon a secret cava filled to the ceiling with barrels of resting añejos.

Revel in the treasure trove of descriptors like Robert Duvall in Apocalypse Now.

via GIPHY

A Stroll Down the Tequila Aisle

Now that you’ve toweled off, take a look at DISCUS’ 2015 Industry Review Supplemental Tables, here.

Scroll to the section titled Distilled Spirits Pricing Categories and notice the names listed under Major Brands, especially those in the Tequila segment.

Bear in mind that all spirits categories are measured by how well or badly the Big Boys are performing.  Your preferred craft label may not even be mentioned.

Tequila Marketing Happy Talk http://wp.me/p3u1xi-4hXNow, pretend you’re in the Tequila Aisle of your favorite liquor store and ask yourself–

Would I buy this tequila?

Whether your answer is yes or no, determine where your preferred tequila brand is priced and pigeonholed.

Value, Premium, High End Premium and Super Premium.

Are they within a few bucks of the Usual Suspects, or are they completely out of your ballpark?

By the way, if you’re drinking at the Ultra Premium range, I have swamp land in Arizona that I’d like to unload, er, sell to you.

Falling For Marketing Happy Talk

Next, just for kicks and giggles, take a gander at DISCUS’ US Tequila Market at a Glance, here.

Look closely at the astronomical growth of the High End Premium and Super Premium divisions since 2002-2003.  This trend even has a name–

Premiumisation.  How’s that for a buzzword?

Depending on which categories your favorite tequilas land, are you Tequila Marketing Happy Talk http://wp.me/p3u1xi-4hXcomfortable paying those prices?

Put another way–

Are you happy for supporting the Big Boys all these years?

Remember, there is no shame in sipping value tequilas.  We won’t judge you.  When in doubt, turn to our Sipping Off The Cuff(c) episodes to help with your buying decisions.

Go ahead…

Reach for that box of tissues, pour yourself a craft tequila, and vow never again to fall for the marketing happy talk.

 

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

How to Get Paid to Drink Tequila:

How you can turn your passion into profits and get paid to drink tequila as a blogger, vlogger, podcaster or author

 

Salud!!