Great Festival Chase Tour FAQs #GreatFestChase

Great Festival Chase Tour FAQs #GreatFestChase https://wp.me/p3u1xi-5LdWhen does The Great Festival Chase start?

Our tour begins on National Tequila Day, July 24th, as we depart from Texas and make our way to Mammoth Lakes, California.  It’s a 1600 mile drive just to get to our starting point and our driver (Lisa) needs breaks.

 

Can I still get in on this tour?

YES!  We need to depart Texas earlier this year in order to make it to the Mammoth Margarita Festival in Early August, but you still have time to get on board.

The tour information page & pricing is available here:
http://tequilaaficionado.com/2018-great-festival-chase/

If you’re interested in a lot more exposure to get your brand on the tip of every agave spirit lover’s tongue, Brands of Promise Nominees from this year, and any previous years, are also qualified for our Influencer Marketing Package (which includes the 2018 Tour). Details can be found here:
http://tequilaaficionado.com/tequila-pr/influencer-marketing/

 

How long do I have to decide?

If you choose to tour with us, we will need to know by June 15 and receive payment and 2 bottles of each expression by July 1.

 

How much does the tour cost?

The total cost to you for each expression that you would like to go on this tour is only $500.

 

Great Festival Chase Tour FAQs #GreatFestChase https://wp.me/p3u1xi-5LdWhat else do I get as a sponsor?

In addition to exposure at these shows, sponsors will receive a ridiculous amount of social media posts on behalf of Tequila Aficionado, on all of our social networks, to promote their brands. You can find the complete list of posts and items that we will be providing to all of our sponsor brands – for each expression – at http://bit.ly/greatfestchase.

 

Are you pouring at all of these shows?

No.  We will only be pouring at the El Cholo event.  If we were pouring at each event, we’d need to carry a lot more booze and our RV just isn’t that big.

 

Will I get exposure at all of these shows?

In early August the first stop on our tour will be the Mammoth Margarita Festival. While we aren’t pouring there, we will be auditioning tasters for Tequila Aficionado and using sponsor brands for those tastings.

Our next stop will be in Monterey where we will do a series of interviews at the Monterey Bay Tequila and Cuisine event. Sponsor brands will get exposure there by product placement in the videos.

Lastly, we will finish the tour at El Cholo in Pasadena at the end of October, where we will be pouring sponsor brands.

 

Great Festival Chase Tour FAQs #GreatFestChase https://wp.me/p3u1xi-5LdWill sponsors get to participate with you at the events?

If you’re available, the Mammoth Margarita Festival, Monterey or El Cholo will be great venues for interviews for our Open Bar show.  Please email Lisa@TequilaAficionado.com to let us know the most convenient venue to meet up.

Also, if you’d like to represent your brand at the El Cholo VIP tasting, we’d love to have you there.  (See below for details.)

 

What if I want to pour at Mammoth Margarita Festival?

Let us know and we’ll put you in contact with the organizers.

 

What if I want to pour & enter at Monterey Bay Tequila and Cuisine?

In order to participate in the blind tasting competition, exhibitor must have entry form and fee paid and submitted, no later than Friday, August 17th.

Blind tasting competition: Each exhibitor will be given one entry of one expression, either blanco or reposado to be entered in the blind tasting at no cost. MBTC organizers will purchase the expression online.  For additional expressions to be entered, MBTC team will purchase online, however, exhibitor is responsible for cost of purchase.

 

Great Festival Chase Tour FAQs #GreatFestChase https://wp.me/p3u1xi-5LdWhat if I want to pour at El Cholo?

Great!  As a tour sponsor, your brand is already participating in and will be poured during the VIP Hour at El Cholo.  If you or a representative of your brand would like to do the pouring and be available to discuss your brand with the VIPs, we’d love to have you there!  Please email Lisa@TequilaAficionado.com and let her know you’ll be there.

How do I get Tickets for Each Event?

 

Mammoth: Buy Tickets Here. 

Monterey: Buy Tickets Here.

El Cholo: Buy Tickets Here.

 

Can I just wait until next year?

You can, but our tour locations and itineraries change every year and you’ll miss out on the massive exposure these three big events on this year’s tour will bring to your brand.

 

What are you waiting for?

Click Here to get on the tour!

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

20 Reasons Why USA Today’s Craft Tequilas List Failed

Let’s Review…

In a previous post, I enumerated my reasons for  dreading my participation in USA Today’s 10 Best Craft Tequila list.

In my experience, something inevitably goes awry with these sorts of “listicles,” and it usually starts with the editor.

Contrary to the galloping propaganda disseminated by some press releases, there were no additional USA Today editors involved in accumulating the original list of twenty craft tequilas.  Only the recruited “experts” were involved.

This time around, I blame the curator of these lists whose job it is to engage USA Today’s readership, which in turn leads to its increased ad revenue.

Now that the excitement has died down, it’s time to assess the damage done by deliberately withheld facts, and to clear the air of unbridled misinformation.

The Top 20 Reasons Why USA Today’s Top 10 Craft Tequila List

Sucks

[Caution:  Rants Ahead]

20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW

1.  Lack of Respect.

When someone asks you to accrue a list on your area of expertise, you, as the curator, must assume that that person takes this task very seriously, especially since you’ve taken the time to background check the expert who is going to help you get PAID.

2.  Lack of Communication.

When this expert communicates questions to you via email or phone, be aware that this person expects a timely answer, especially when YOU have asked him for his list by a certain deadline.

3.  Lack of Trust.

When you deliberately avoid answering questions about who else is involved in

20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW

accruing a list for you, you immediately raise suspicion.

As with most “industry experts,” we tend to know one another.  In this instance, we could have worked in tandem to come up with a more complete list.

4.  Lack of Respect for Relationships.

You must also assume that the expert not only admires those items on his list, but personally knows each producer of those items and has forged lasting relationships with them over the years.

5.  More Lack of Respect for Relationships.

Because of these relationships, you must assume the expert is also highly regarded by those craft producers that he has included on his list.

6.  Lack of Understanding the Craft Segment.

By virtue of being craft distillers, you must understand that they are not made of money like the Big Boys.  These guys literally live by their shoestrings.

20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW

7.  Lack of Transparency.

Total and complete transparency when communicating with your experts is vital.  Explaining what opportunities and hidden fees await the winners is of utmost importance as that intelligence could alter the final list.

8.  Lack of Vergüenza (shame).

Where the HELL do you get off asking the winners for money for the licensing rights to use your seals, medals and trophies?

9.  Lack of Seriousness.

Do you realize that you are asking for similar fees by more respected and reputable spirits judging contests like the San Francisco World Spirits Competition or the SIP Awards?

20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW10.  Lack of Consideration.

Do you see that this lack of transparency on your part on behalf of USA Today could possibly put the expert’s friendships and reputation at risk?

11.  Lack of Realistic Expectations.

Do you really believe that these craft brands will fork over money for a meaningless popularity contest–for bragging rights?

12.  Underestimating the Brands.

How stupid do you think they (or we, the judges) are?

13.  Concealment of True Intentions.

Do you get that we understand that these contests you curate for USA Today are only to generate reader engagement which in turn determines your pricing to advertisers?

14.  Greediness.

Double dip, much?

20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW

15.  Conscious Collateral Damage.

Do you catch on that the winning and losing brands on this list probably now believe that the experts knew about the additional costs to the winners but chose not to divulge this information to them?

16.  Lack of Good Faith.

Most all professionally held beer, wine and spirits competitions openly inform participants of additional licensing costs to the winners.  YOU deliberately chose to keep this information from your experts.

17.  Elimination Due to Perceived Lack of Relevance.

Was it fair for you to eliminate those craft tequila brands because they had little or no social media presence?

18.  Lack of Foresight on Your Part.20 Reasons Why USA Today's Craft Tequilas List Failed http://wp.me/p3u1xi-4BW

Bet you didn’t see that one coming, huh?

19.  Naïveté On My Part.

I only reluctantly became involved to help promote these deserving craft tequila brands.

20.  Underhandedness.

Thanks for cheapening the craft tequila segment.

 

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Kansas Is A Hotbed For Agave Spirits

[From September 11 to October 2, 2016, Tequila Aficionado Media, sponsored by 34 expressions representing 21 brands, embarked on a monumental RV road show dubbed, The Heartland Tour.  In these next passages, we recount the historic–and epic–highlights.  Felipe’s Mexican Restaurant provided us with no payment, but the food was well worth it!  *FTC Disclosure: Brands appearing on the Tequila Aficionado Dia de Los Muertos & Heartland Tour had to be vetted as Brand of Promise Nominees and paid a nominal fee to be on the tour.] 

Kansas Is A Hotbed For Agave Spirits http://wp.me/p3u1xi-4xc

Back To Felipe’s

Tequila Aficionado’s Heartland Tour started off with a bang from the get-go.

We had visited Felipe’s Mexican Restaurant in 2014, and fell in love with the food, the owners–the Lujano family–and their history as stalwart members of the Wichita business community for almost fifty years.

Once again, for the third year in a row, they have been voted Wichita’s Favorite Mexican restaurant by the Wichita Eagle newspaper.

Kansas Is A Hotbed For Agave Spirits http://wp.me/p3u1xi-4xc

Working Together

This time around, we made a special whistle-stop at Felipe’s to meet with Adam Clary, Craft Spirits Specialist for Standard Beverage Corporation, and several selected staff members.

Kansas Is A Hotbed For Agave Spirits http://wp.me/p3u1xi-4xcStandard Beverage Corporation, one of the more well respected distributors in Kansas, has a firm reputation of forging solid relationships with the customers they serve, including Felipe’s.

Felipe’s is known for their innovation in Mexican cuisine, and for a keen feeling for what will keep their customers coming back for more.

The Lujano family also has a deep love and affinity for all things agave, especially craft tequilas and mezcals that aren’t available in their home state.

Kansas:  A Hotbed For Agave Spirits

Our timing through Kansas during the Heartland Tour had the makings of an Agave Perfect Storm.Kansas Is A Hotbed For Agave Spirits http://wp.me/p3u1xi-4xc

We simply wheeled in our stash of agave goodness to share between Felipe’s lunch and dinner hours, and let everyone go to town.

Almost immediately, there were oohs and ahhs from both camps.

The Lujano family and the Standard Beverage staff acted like catadores who had just spent the entire day blind judging tequilas for a serious competition, and then cut loose on their favorites during the after party.

Kansas Is A Hotbed For Agave Spirits http://wp.me/p3u1xi-4xc

Knowing that Adam had a great appreciation for craft spirits in general, I still anticipated that I would need to translate some of the nuances of agave to some of the attendees.

I expected that most would gravitate to the aged expressions that we had laid out for them, especially considering we were touring through a part of the country that is heavily influenced by darker spirits, namely bourbon and whisky.

Surprise, surprise!

Such was not the case.

Kansas Is A Hotbed For Agave Spirits http://wp.me/p3u1xi-4xcIn an astonishing move, the group made a beeline for every unaged expression belonging to our sponsoring brands.

Tasting the Goods

On a personal note, whenever I participate in tastings or demonstrations, I search for specific clues from the audience to alert me to whether I’m dealing with a well-informed crowd or a roomful of newbies.

Usually, it’s a cross section of both.

Unlike public tastings and dinner events we’ve conducted in the past, or staff training at restaurants or distributors, no instruction was necessary for the chosen and invited staff of Standard Beverage.Kansas Is A Hotbed For Agave Spirits http://wp.me/p3u1xi-4xc

Any tequilero or mezcalero worth his or her worm salt will tell you that the character and integrity of their brand can be measured by the quality of their unaged expression.  Most will never shy away from a chance to pit just their blanco tequila or joven mezcal against any other competing brand.

The folks of Standard Beverage understood this.

Without exception, each staff member followed Adam Clary’s lead in sampling the unaged versions of our sponsoring brands, first.  Only when they were satisfied with what they were experiencing from each tequila or mezcal did they proceed in sampling the rest of the lines.

Kansas Is A Hotbed For Agave Spirits http://wp.me/p3u1xi-4xc

The effort it takes to understand agave spirits, especially in a region where it is not the average go-to sip, is a quality sorely missing from small-to-medium distribution houses these days.

It’s a testament to the training received by the staff and management of Standard Beverage, and to the courage and enthusiasm displayed by the Lujano family by asking for and acquiring more and better agave spirits.

It was such a joy, and a relief, to simply share stellar agave spirits as one would do with family and friends.

Isn’t that what it’s all about, any way?

Kansas Is A Hotbed For Agave Spirits http://wp.me/p3u1xi-4xc

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Desmadre Anejo Tequila Review

Find Desmadre Online

FAMILY OWNED AND OPERATED

desmadreCasa Ramirez Distillery, a father and son team, began DesMaDre Tequila as a way to continue to offer a fine, hand-crafted, 100% de agave Tequila to its consumers. Recently introduced, it is gaining quickly in popularity everywhere. 

Each of our family Tequila recipes uses only the finest mature blue weber agave from “Los Altos” the highlands of Jalisco. Perfect levels of natural agave sugars and our own pure spring water, cooked slowly, double distilled combine for a fine tasting. The smoothness, body and texture of each sip is unsurpassed. Experience our quality for yourself. Ask for DesMaDre at your local favorite restaurant, bar, lounge or liquor market.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Desmadre Reposado Tequila Review

Find Desmadre Online

desmadreFAMILY OWNED AND OPERATED

Casa Ramirez Distillery, a father and son team, began DesMaDre Tequila as a way to continue to offer a fine, hand-crafted, 100% de agave Tequila to its consumers. Recently introduced, it is gaining quickly in popularity everywhere. 

Each of our family Tequila recipes uses only the finest mature blue weber agave from “Los Altos” the highlands of Jalisco. Perfect levels of natural agave sugars and our own pure spring water, cooked slowly, double distilled combine for a fine tasting. The smoothness, body and texture of each sip is unsurpassed. Experience our quality for yourself. Ask for DesMaDre at your local favorite restaurant, bar, lounge or liquor market.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Desmadre Blanco Tequila Review

Find Desmadre Online

desmadreFAMILY OWNED AND OPERATED

Casa Ramirez Distillery, a father and son team, began DesMaDre Tequila as a way to continue to offer a fine, hand-crafted, 100% de agave Tequila to its consumers. Recently introduced, it is gaining quickly in popularity everywhere. 

Each of our family Tequila recipes uses only the finest mature blue weber agave from “Los Altos” the highlands of Jalisco. Perfect levels of natural agave sugars and our own pure spring water, cooked slowly, double distilled combine for a fine tasting. The smoothness, body and texture of each sip is unsurpassed. Experience our quality for yourself. Ask for DesMaDre at your local favorite restaurant, bar, lounge or liquor market.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Tequila Aficionado Media Announces the 2015 Brands Of Promise Award Winners!

Honors Bestowed During LIVE Blab Webcast

For Immediate Release!

PLATINUMFINAL2015March 14, 2016, San Antonio, TXTequila Aficionado Media’s Third Annual 2015 Brands Of Promise© Awards were broadcast LIVE on Blab in Tequila, Mezcal and other assorted agave-related categories. See the full list of medal recipients here.

Among the brilliant stand outs of 2015, Ambhar Tequila took the Judges’ Best-of-Show accolade scoring highly in several categories. Recent upstarts GOZA and Papa Bueno also made significant showings.  In a surprise return to the Brands Of Promise© Reposado class, Del Bravo Spirits unanimously took the Platinum award with Route 66 tequila.

Legacy brands Orendáin, Milagro, Tequila 1921, Centinela and Herradura were well represented in both the High-End and Value segments, while Dulce Vida and Suerte convincingly cornered the Extra Añejo tequila market.

In what proved to be the toughest bracket for the judges to date, Malinalli Tequila swept the Platinum trophy in the hard fought Blanco division, with Ambhar, El Mayor, and Mamalón tequilas close on its heels.

The surging Mezcal classification was dominated by the popular Gracias A Dios brand, while Montelobos and Amarás collected Golds in each of their groups.

Gold Medal Winner Lisa Elovich, brand owner of Organic Tequila One With Life, was ecstatic, saying, “Thank you so much! It is such an honor to get this award. I know this will help us with marketing and distribution.” She graciously added, “Congratulations to all of the nominees and winners! So happy to be part of it!”

In an equally gracious statement made over their Instagram account, medal recipient Papa Bueno Tequila wrote, “We are honored to have been among this impressive group of nominees! We love tequila and congratulate all the winners and thank Tequila Aficionado for the time, humor and love they bring! Definitely Bueno!”

About the Brands Of Promise Awards

All brands were judged by Founder, Alex Perez and CEO, M.A. “Mike” Morales, as well as by other Tequila Aficionado staff, on how they performed during Tequila Aficionado’s wildly popular Sipping Off The Cuff™ video series seen regularly on TequilaAficionado.com and viewable on its YouTube channel.

Unlike other spirits contests, The Brands Of Promise™ Awards does not require participating agave spirit brands to pay an entry fee.  It also does not charge winners additional hefty licensing tariffs for the rights to use the medal award graphics on their labels, neck tags, shelf talkers, brochures, point-of-sales materials and websites.

For a full list of Brands Of Promise© winners, click here.

 

 

To enter your tequila, mezcal, sotol, raicilla, bacanora or other agave spirit or related product in the coveted Brands Of Promise™ Awards, click here.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Tequila Aficionado’s Tequila & Mezcal Road Show, Part I

[From October 14 to October 28, 2015, Tequila Aficionado Media, accompanied by 33 expressions representing 19 brands, embarked on an epic RV road show christened, The Dia de los Muertos Tequila & Mezcal Tour.  In these next passages, we recount the historic–and hysteric–highlights.

You can also view a complete video playlist of our adventures on our YouTube channel here…]

On A Dark Desert Highway

Somewhere outside Carlsbad, New Mexico

 

On a dark stretch of highway in southeastern New Mexico, a road weary Lisa Pietsch guided the Cruise America RV that Tequila Aficionado Media had rented for the historic Dia de los Muertos Tequila & Mezcal Tour.

Avoiding oncoming eighteen wheelers hauling oil and speeding two-ton diesel  trucks, she counted the minutes until she reached her destination for the night, the Carlsbad KOA campground.

Suddenly, she gasped as a huge piece of truck tire appeared in the high beam headlights ahead of her.

With no way to avoid the giant twisted remnant on the two lane highway without swerving and fishtailing the thirty foot RV, she gritted her teeth, straddled the rubber and hoped for the best.

A resounding ka-thunk ka-thunk let her know that she had successfully survived what could have been a perilous situation.  It wasn’t until the next morning that Lisa discovered what had actually happened.

Uncomplicated Sipping

Feeling like the castaways from Gilligan’s Island, what was supposed to have been a leisurely six hour drive from San Antonio, Texas to Carlsbad, New Mexico turned into a 9 hour ordeal that began with early morning packing and stocking the RV.

Once we parked and hooked up the water and electricity at the campground for the night, Lisa announced that all she wanted was something uncomplicated to sip on for a late evening nightcap.

Malinalli blanco fit the bill perfectly.

Black Water

After a sluggish morning, we decided to drive for Carlsbad Caverns in the early afternoon.

Unhooking the RV, Lisa noticed the damage to the black water tank.  The coiled tire we had straddled the night before had poked a sizeable hole.  If any of us needed to use the bathroom while we were on the road, it would spell disaster, especially for those following behind us.

With fingers crossed, we headed to Carlsbad Caverns National Park.

To The Bat Cave!

1016151413

After struggling with our selfie stick trying to capture a family photo outside the park sign, we hustled into the visitor’s area for a mid-afternoon tour of the caverns.

Once inside, we were met with this alarming notice–1016151439a

Bats are dying!

While we weren’t able to manage a tour of the Caverns’ famed bat exhibit that featured the Mexican free tail bats, there was enough important information to post in the above article.

Attack of The 10 Foot Martians 

1016151716 1016151717aOn our way back from Carlsbad Caverns just before nightfall, we were able to do a bit of souvenir shopping and picture taking with carved bears and aliens.

We had no idea that the alien culture was so prominent in Carlsbad, but we were sure that Roswell, our next day’s whistle stop, would have more than enough little green men to spare.

In the meantime, we appropriately eased into the  gray, stormy evening with Tromba tequila.

The Truth Is Out There

1017151249

From the moment that Alien Tequila hopped aboard our Tequila & Mezcal Tour, I knew that a stop in Roswell, NM at the UFO Museum was a must.

Walking through this charmingly quirky city with a bottle of Alien Tequila hidden in a bag made these photos even more delightful.

1017151250aAfter more souvenir shopping, it was off to our stop for the next two nights at my old stomping grounds in Albuquerque.

R & R

Having stayed at this particular KOA campground during our first family RV outing earlier in the Spring of 2015, we were familiar with the amenities and felt comfortable enough to enjoy some down time.  The driving had taken its toll on Lisa, so a two-day respite was just what she needed.

JLP Margaritas were the order of the evening.  After catching up on emails and drafting blogs, Senda Real made an appearance, as well.

Finding Photo Ops

When you’re stuck behind a computer from 5 to 8 hours a day like Lisa and I usually are working to make Tequila Aficionado Media even more interesting, compelling and educational for you, finding ways to create more inspirational photo and video opportunities is challenging.

Stepping away from the home office and being on the road really lends itself to “outside-the-box” creativity.  If you remain open to possibilities, even the simplest things can serve to generate epic social media content and articles.

Which is exactly what we needed since we were still faced with the dilemma of the damaged black water tank.

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Goza Reposado Tequila Review

In this episode of Tequila Aficionado’s Sipping off the Cuff, Mike Morales and Alex Perez taste and discuss Goza Tequila Reposado

 

Goza, Atlanta’s only tequila producer, makes headway

Courtesy of Atlanta Magazine

goza, tequila, tequila aficionado, sipping off the cuff, tequila tastingWhen Jacob Gluck decided to build a tequila brand, he was living in Washington D.C and working in finance, but he knew Atlanta was where he’d launch the company. “It’s home,” Gluck said in a phone interview. “If I can’t be successful here, I won’t be successful anywhere.”

Goza, which means “enjoy” in Spanish, launched mid-April with three premium varieties: Blanco, Reposado, and Añejo. The local brand aims to compete with the likes of Don Julio, Patron, and Casamigo, with tequila that’s clean, flavorful, and just slightly warming.

It took a couple of years to get Goza to market. Through a mutual friend, Gluck learned of a tequila producer who was looking for a U.S. partner. Of the 110 tequila producers in Mexico, Gluck said, one in every ten bottles is going to have the same liquid (that’s over 1,000 brands). “Our supplier doesn’t sell to anyone else in the U.S.,” he says.

Gluck wants his premium tequila to be a more affordable option, with a market focus on young professionals. He calls it “tech-quila” when discussing his link to the startup world—Goza shares office space at DeskHub in Buckhead, and he hopes to sponsor a hack-a-thon.

It’s a sophisticated beverage made with great attention to detail, Gluck said. You can enjoy Goza on the rocks or mixed in a cocktail. “But if people feel like they can’t order it as a shot,” he laughed, “you’re screwed.”

The tequila market is pretty vast. What does Goza bring that’s new?

Goza takes the intimidation out of tequila. Most bottles out there, they’re square, masculine—there’s an intimidation factor. Plus, we all have a bad tequila story—you know, that “I can’t even stand the smell” thing. It’s important that the tequila taste good, but we start with what people see. People say it looks like a vodka bottle, and that’s fine with me.

Can you talk about how your distilling process impacts the flavor?

Our tequila is made from agave grown and distilled in Arandas, Mexico, which is one of the country’s two major tequila-producing regions. It’s in the state of Jalisco and Goza agave is in the highlands. Tequila from that area has more of a fruity and herbal taste and smell. It’s also 100% agave tequila—some tequilas, like Jose Cuervo, are made from 51% agave. That’s a big reason why it tastes so bad.

Does Goza manage the whole process?

We control the entire process, the land our agave is grown on the distilling, aging, bottling—it’s a total vertical integration. The agave is grown for nine years before harvest. They run certain tests to ensure that it’s harvested at the right time. Every bottle is pressure-washed on the inside with tequila itself. Everything’s done by hand.

Describe the varieties you offer.

We have Blanco (silver), which is floral, fruity, with hints of vanilla. Reposado (aged for six months in white oak barrels) is more oaky—some say smoky. And the Añejo (aged for one year in white oak barrels) has even more depth. It’s more complex with notes of brown spice and honey. By far, we sell mostly Blanco. Enthusiasts and connoisseurs will enjoy the aged styles, too. [General pricing for Goza: Blanco, $34.99; Reposado, $39.99; Añejo, $44.99]

You’re currently in Georgia and Tennessee, any expansion plans?

We’re trying to grow organically, grassroots style. Next market will probably be South Carolina or Florida, just because of geography, maybe within a year. But we are primarily in Georgia, and of our Georgia sales, 80% is in greater Atlanta.

 

 

Learn all about tequila from field to glass and then get paid to share your love of agave spirits with others! Buy Them Both Now!

Goza Blanco Tequila Review

In this episode of Tequila Aficionado’s Sipping off the Cuff, Mike Morales and Alex Perez taste and discuss Goza Tequila Blanco.

Goza, Atlanta’s only tequila producer, makes headway

Courtesy of Atlanta Magazine

Goza-group-on-white-400x400When Jacob Gluck decided to build a tequila brand, he was living in Washington D.C and working in finance, but he knew Atlanta was where he’d launch the company. “It’s home,” Gluck said in a phone interview. “If I can’t be successful here, I won’t be successful anywhere.”

Goza, which means “enjoy” in Spanish, launched mid-April with three premium varieties: Blanco, Reposado, and Añejo. The local brand aims to compete with the likes of Don Julio, Patron, and Casamigo, with tequila that’s clean, flavorful, and just slightly warming.

It took a couple of years to get Goza to market. Through a mutual friend, Gluck learned of a tequila producer who was looking for a U.S. partner. Of the 110 tequila producers in Mexico, Gluck said, one in every ten bottles is going to have the same liquid (that’s over 1,000 brands). “Our supplier doesn’t sell to anyone else in the U.S.,” he says.

Gluck wants his premium tequila to be a more affordable option, with a market focus on young professionals. He calls it “tech-quila” when discussing his link to the startup world—Goza shares office space at DeskHub in Buckhead, and he hopes to sponsor a hack-a-thon.

It’s a sophisticated beverage made with great attention to detail, Gluck said. You can enjoy Goza on the rocks or mixed in a cocktail. “But if people feel like they can’t order it as a shot,” he laughed, “you’re screwed.”

The tequila market is pretty vast. What does Goza bring that’s new?

Goza takes the intimidation out of tequila. Most bottles out there, they’re square, masculine—there’s an intimidation factor. Plus, we all have a bad tequila story—you know, that “I can’t even stand the smell” thing. It’s important that the tequila taste good, but we start with what people see. People say it looks like a vodka bottle, and that’s fine with me.

Can you talk about how your distilling process impacts the flavor?

Our tequila is made from agave grown and distilled in Arandas, Mexico, which is one of the country’s two major tequila-producing regions. It’s in the state of Jalisco and Goza agave is in the highlands. Tequila from that area has more of a fruity and herbal taste and smell. It’s also 100% agave tequila—some tequilas, like Jose Cuervo, are made from 51% agave. That’s a big reason why it tastes so bad.

Does Goza manage the whole process?

We control the entire process, the land our agave is grown on the distilling, aging, bottling—it’s a total vertical integration. The agave is grown for nine years before harvest. They run certain tests to ensure that it’s harvested at the right time. Every bottle is pressure-washed on the inside with tequila itself. Everything’s done by hand.

Describe the varieties you offer.

We have Blanco (silver), which is floral, fruity, with hints of vanilla. Reposado (aged for six months in white oak barrels) is more oaky—some say smoky. And the Añejo (aged for one year in white oak barrels) has even more depth. It’s more complex with notes of brown spice and honey. By far, we sell mostly Blanco. Enthusiasts and connoisseurs will enjoy the aged styles, too. [General pricing for Goza: Blanco, $34.99; Reposado, $39.99; Añejo, $44.99]

You’re currently in Georgia and Tennessee, any expansion plans?

We’re trying to grow organically, grassroots style. Next market will probably be South Carolina or Florida, just because of geography, maybe within a year. But we are primarily in Georgia, and of our Georgia sales, 80% is in greater Atlanta.

 

 

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