Sammy Hagar Sells Out Completely to Campari!

Skyy Spirits is building on its recent growth spurt. Skyy — the San Francisco-based North American base of operations for Italian parent Gruppo Campari — is looking to add at least six and staffers to its current roster of 92, including senior brand managers for its Wild Turkey bourbon and Cordials brands. In June 2009, … Read more

Kevin Ruder of 901 Tequila, Talks Tequila and Timberlake

By Ryan Kelley | 07.28.10 You may have heard about Justin Timberlake’s directorial debut earlier this week, which is making quite a splash. It’s not a big TV show, a reality TV talent show, or a feature film with an Oscar-friendly plot. Instead, Timberlake chose to create three ads for 901 Silver, his brand of … Read more

Tequila Bargains

By Alexander Perez | 07.19.10 Being a spirit connoisseur you will always find me gravitate to the liquor department wherever I go. Like a little kid, I’ll go missing while shopping with my wife and she will know where to find me. Recently I have been amazed at all the tequila bargains at my local … Read more

Margarita Anyone? Of Course!

By Alexander Perez | 06.02.10 Aahh… the so enticing Margarita. Just pronouncing it – mar-ga-rita – brings a smile to your face. It conjures thoughts of chips and salsa, fresh home made tortillas, mariachis and good times. It is, after all Americas most popular cocktail. So much so that we even have a National Margarita … Read more

My Adventures in Tequila – Part 1

By Ryan Kelley | 06.02.10 I am a little winded as a group of us walk up a trail that leads to the highest point on Guillermo Sauza’s property in Tequila. I only had to look up at the ancient volcano that dominates the Southern sky to explain my shortness of breath. The town of … Read more

Fermentations

By Mike Morales | 06.02.10 Tequila aficionados the world over know that smell.  It’s familiar to every tequila distillery from the Lowlands to Los Altos.  That sour, acrid, almost other-worldly smell that is compelling and revolting, alluring and repulsive, all at the same time. Once you find the source of the stench, the distillery’s fermentation … Read more

Explore Something New

By Alexander Perez | 05.22.10 It’s interesting to stand by and watch how people gravitate to the same tequila brands over and over again. The “big” brands have the marketing dollars to place ads in magazines, sponsor car races and take out huge billboard ads throughout the city. So when people think “tequila” these are … Read more

Gary Shansby and Partida Tequila – Part 3

By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly … Read more

Gary Shansby and Partida Tequila – Part 2

Gary Shansby

By Ryan Kelley | 04.14.10 After a thorough study of the tequila market, Gary Shansby, the founder and chairman of Partida Tequila, had the knowledge he needed to succeed, but didn’t yet have any tequila to market. Then, he met an agave farmer (a jimador) named Enrique Partida. Partida had “thousands of acres” as a … Read more

Gary Shansby and Partida Tequila – Part 1

Gary Shansby

Tequila is one of the fastest growing spirits in the U.S., and Partida Tequila, one of the newest entries into the premium tequila market, is one of the most celebrated. Partida has won multiple accolades, and was the only line of tequilas to be awarded with 96-100 points for all three types of tequila in … Read more