Embajador Tequila Pairing at Torch Cigar Bar

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

Spark Me Up!

Across the vast Desert Ridge Marketplace on trendy High Street in Phoenix is nestled the fashionable Torch Cigar Bar.

Embajador Tequila’s freshest customer provided them an early evening time slot for a tequila and cigar pairing that did not disappoint.

Torch Cigar Bar

Torch Cigar Bar is the new gold standard in cigar bar and lounges.  A lovely, spacious lounge with a contemporary feel, plush furnishings and a warm, inviting atmosphere.

For fine cigar and spirits lovers, Torch is considered a sanctuary from hectic schedules and day-to-day concerns.

Wide Selection

Billed as having over 200 premium cigars and over 200 total spirits, shelf space at Torch is scarce, but…

There’s always room for passion and craft tequilas.

Bar Manager, Chris Cuestas, describes Torch’s growth in Phoenix, and his plans to expand the tequila and mezcal choices.  [Editor’s note:  Chris also makes a mean espresso!]

Cigar Expert Extraordinaire

Torch’s Cigar Maven, Shannon Horton, shares her options on pairing puros with each of Embajador’s expressions.

Inside the Humidor

Replete with personal lockers for members to stash their prized sticks, Torch’s state-of-art humidor is designed as a shrine to fine tobaccos.

Here, Shannon explains her recommendations for Embajador’s anejo, the Caldwell Eastern Standard Midnight Express.

Embajador Tequila and Cigars:  A Perfect Pairing

Andres Garcia, Regional Sales Manager for Embajador Tequila, explains his reasoning for approaching Torch in the first place, and why small batch tequilas make perfect sense in this environment.

Save Your Sanity

As Jon Harrington, co-founder of Torch, puts it–

“…save your sanity in an insane world….”

https://www.instagram.com/p/BaNqBVYjMlX/?taken-by=tequilaaficionado

Visit Torch Cigar Bar and save your sanity.

Tequila Aficionado Media Hits the Trail for the 2017 Wild Wild West Tour

Wrangles Agave Spirit Brands of Promise for History Making Promotional Roundup

For Immediate Release!

SAN ANTONIO, TX, UNITED STATES, October 3, 2017

Like the early settlers of the frontier, Tequila Aficionado Media goes west.  Driving a prairie schooner (actually, a travel trailer) loaded with distilled agave spirits—26 brands with 58 distinct expressions in all–to share at private events, public pairing dinners, pop up seminars, and educational catas (tastings) throughout the month of October.

Each yearly tour celebrates Brand of Promise© winners and nominees elected during Tequila Aficionado’s thunderingly popular Sipping Off The Cuff© video and audio reviews.

“Our tours are all about co-creating meaningful brand stories for craft agave spirits worthy of the public’s attention,” explains Lisa Pietsch, CMO of Tequila Aficionado Media and Co-Founder of TequilaPR.

“According to current statistics,” states Mike Morales, CEO of Tequila Aficionado Media and Co-Founder of TequilaPR, “three of the top ten tequila consuming states is out west, and that’s exactly where we’re headed.”

With the determination of the Pony Express, Tequila Aficionado Media’s Wild Wild West 2017 Tour will barnstorm to rowdy saloons and ghost towns in Van Horn, Texas, White Sands, New Mexico, and Tombstone, Arizona.

Where we’ve been during the #wildwildwest2017 tour.

A post shared by Tequila Aficionado (@tequilaaficionado) on

On the route is a whistle stop at the famed Elvira’s Tequila Cocina Vino in Tucson, Arizona where Terralta Tequila from legendary 3rd Generation Master Distiller Felipe Camarena will be introduced along with an exciting new menu.

https://www.instagram.com/p/BaFKw3qDHZV/?taken-by=tequilaaficionado

Glitz, glamour, and glamping are reserved for a special visit with Torch Cigar Bar and Lounge in Phoenix, hosted by the award winning Embajador tequila.

Inspired by the California Gold Rush, Tequila Aficionado’s Wild Wild West Tour rough rides toward La Jolla for a private interview with tequila Dos Almas’ founder Emilio DeSoto.

The following evening, a tequila pairing dinner with DesMaDre tequila is on tap at Sol Mexican Cocina in Newport Beach.

On location in Los Angeles, there will be two more private catas held by Revel Avila blue agave spirit, and Tres Ochos tequila.

During the public and private tastings, the “jarrito” tumbler–a new experimental glass designed specifically for tasting and serving tequila, mezcal, and other agave spirits–will be showcased.

Developed by Chisholm Trail Craft Glasses in Austin, Texas, the jarrito tumbler is expected to revolutionize the glassware industry by being more aesthetic and organoleptically accurate than other vessels currently used to sample and judge Mexican agave spirits.

The end of the trail will be celebrated at the landmark El Cholo Cafe Restaurant’s annual Tequila Tour in Pasadena.  El Cholo’s Tequila Tour commemorates its 94th year serving authentic Mexican cuisine to Southern California.

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Tequila Aficionado Media will anchor an exclusive VIP Hour inside El Cholo’s Tequila Tour to honor the 18th anniversary of the first Sipping Off The Cuff© podcast taped at the iconic eatery.

“The range of agave spirits on this year’s Wild Wild West 2017 Tour is some of the finest sampling of Mexican agave spirits we’ve ever travelled with,” declares Morales.  “We urge you to try them for yourself.”

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For a complete list of participating agave spirits on the Wild Wild West 2017 Tour, click here.  For ticket information on El Cholo’s Tequila Tour, go here or call 626-795-5800.  More about Chisholm Trail Craft Glasses is here.

Tomorrow We Ride! #WildWildWest2017

It’s time for the…

#WildWildWest2017

 

#WildWildWest2017

We’re packing up and getting ready to ride for some spectacular brands this year.  Here’s what our tour itinerary looks like, barring any unforeseen adventures.  It’ll be a nonstop month of tequila and mezcal fun!

Follow #WildWildWest2017

Follow us on Facebook HERE for all of our LIVE broadcasts. 

Follow us on Instagram HERE for photos and short videos from the tour.

 

#WildWildWest2017

We’re proud to ride for these brands:

4 Copas Tequila

888 Tres Ochos Tequila

Amorada Tequila

Ayate Tequila

Azunia Tequila

De La Tierre Maple Tequila Liqueur

Desmadre Tequila

Don Amado Mezcal

Dos Almas Tequila

Embajador Tequila

Fuenteseca Cosecha Tequila

Los Osuna Agave Spirit

Malinalli Tequila

Mandala Tequila

Nectar Blends Agave Wine

One With Life Tequila

Revel Avila Agave Spirit

Scorpion Mezcal

Seleccion ArteNom Tequila

Senor Rio Tequila

Siempre Tequila

Soltado Tequila

Tapatio Tequila

G4 Tequila

Terralta Tequila

Titanium Tequila

 

Catch Us If You Can!

 

30-SepLoad, Record & Secure all Cases of Spirits, Balance Load
1-OctDrive to Sonora, TX
2-OctDrive to Van Horn, TX
3-OctPhoto shoot at Davis Mountains State Park
4-OctPhoto Processing and Scheduling Day
5-OctDrive to Alamagordo, NM
6-OctPhoto shoot at White Sands National Monument
7-OctDrive to Lordsburg, NM
8-OctDrive to Tombstone, AZ
9-OctDrive to Tucson, AZ
10-Oct

Event at Elvira’s in Tucson (Terralta)

11-OctDrive to Phoenix, AZ
12-Oct

Events at Modern Margarita & Torch Cigar Bar in Phoenix, AZ (Embajador)

13-OctPrivate Tasting in Phoenix
14-Oct

Arizona Taco Fest

15-OctDrive to Yuma, AZ
16-OctDrive to San Diego, CA
17-OctPhoto Shoot at Pio Pico Resort
18-OctFeature Article Writing & Scheduling Day
19-OctDrive to La Jolla, CA
20-OctInterview in La Jolla, CA (Dos Almas)
21-Oct

Event at Sol Cocina in Newport Beach, CA (Desmadre)

22-OctDrive to San Dimas, CA
23-OctPhoto & Video Processing & Scheduling Day
24-Oct

Private Distributor Tasting with Glassbottom Distributors (CA)

25-Oct[Revel Avila Event TBA]
26-Oct[Tres Ochos Event TBA]
27-Oct

El Cholo’s 17th Annual Tequila Tour in Pasadena, CA

28-OctPhoto & Video Processing Day
29-Oct

Drive to Palm Springs

10/30/2017-11/12/2017Post Tour Work & Follow Up to Include:
Photo/Video Processing & Scheduling
Sit & Sips with Brand Reps That Want to Visit
Feature Article Writing & Scheduling
Correspondence to include Brand & Distributor Introductions
Addition of Tequila Aficionado Wiki Files for all Sponsors