A Tequila Reality Show?
What? No Tequila Shots?
Tequila History Preserved
Watch the whole Last Tequila Standing series here:
Criteria for Participants
|Adan y Eva Tequila|
|Alquimia Natural Margarita|
|Don Pilar Tequila|
|Manana Tequila Perfect Margarita|
|Pavoneo Green & White|
|Quinta de Gomez Tequila|
|Senor Rio Tequila|
One of the more intriguing Tequila Boss Ladies, is the brains–and grace–behind Vida Tequila, Lisa Barlow.
A contestant on Last Tequila Standing, and a participating brand during our 2015 Dia de los Muertos Tequila & Mezcal Tour, Ms. Barlow works tirelessly to keep Vida’s image and flavor fresh and consistent.
Aside from being a Woman In The Tequila Industry, Lisa was also a partner in one of the most celebrated restaurants in Park City, Utah, called Silver. Up until June 2015, it hosted wildly popular events that were the hottest tickets to come by during the star-studded Sundance Film Festival. In 2016, a pop-up Vida Tequila Lounge continued that tradition at Sundance.
A triple threat, this wife and mother of two also runs a marketing firm based in New York. Lisa Barlow makes working her businesses seem effortless, and does it all with flawless style.
Here are her thoughts on our customary handful of questions.
TA: How would you describe your experiences as a woman in a primarily male dominated industry?
LB: I have never felt as though the challenges in the spirits industry stem from being a woman. I have a strong vision for VIDA and a strong business acumen. I like being in an arena where I am constantly challenged and the spirits industry gives me that opportunity.
Man or woman, it really doesn’t matter; what matters is that you are on point and doing the right things for your business. Being a mother of two boys, I think its a great example for them to see me work hard at our family business.
TA: How have you been able to change things within the Tequila Industry?
LB: One always hopes they are making a difference.
When we launched in 2007 there were less than 400 tequila brands in the USA. For me it was important that the brand had a clear vision and an authentic one. Your customers feel your passion. It engages them into your product and drives them to search for more information, which helps the category.
I love what I do. I really wanted to integrate things that were important to me into our brand. We launched with a beautiful white package that was very different from the bright colors and busy boxes we were seeing on the store shelves.
I also incorporated my vision of what tequila should be in early advertisements; tequila is modern, sophisticated.
We had campaigns that said “NO WORM, JUST ROCKS,” or “VIDA COUTURE” moving VIDA away from the cliches and stereotypes. This is one thing and those things take time and [it] was challenging in the beginning.
[It is] much easier to launch a brand today with how much education is now available, that was not there when we launched.
Being able to make a great tequila is beautiful. Everything from the plant to the process is bold. To be able to take this into the USA and other countries and grow the category is huge. I am very involved because I love what we produce and our brand, VIDA.
[Tweet “@LisaBarlow7 “I am very involved because I love what we produce” @VidaTequila”]
TA: What do you see as the future of women working within the Tequila Industry?
LB: As the category continues to rise, so will the number of women who work within the category and the roles they play. From Distiller to CEO, I think there will be a lot of growth and changes on multiple levels.
TA: What facets of the Tequila Industry would you like to see change?
LB: This is a tough question.
There is an art to making tequila. From start to finish; to me it’s beautiful. The rich history of this spirit is in Mexico – it’s important to maintain this.
Within any industry, it’s important to make sure that production and distribution are continually evaluated.
Change is good, always. We are constantly trying to evolve and put our focus on a global future.
TA: Is there anything you’d like to say to women who may be contemplating entering and working in the Tequila Industry in one form or another?
LB: Its an amazing industry to be a part of. Have a clear plan and go for it.
In 2011, eighteen tequila start ups had vied to be crowned the top Brand Of Promise(TM) in the world’s first broadcasted Tequila Reality Show.
July, 2015, San Antonio, TX: Starting July 24, 2015, National Tequila Day, 45 exclusive episodes of Last Tequila Standing will be streamed daily over Tequila Aficionado Media’s website and on-demand over its own YouTube playlist, as well as featured throughout all of its powerful social networks.
“Through the expansion of opportunities on the Web, and Tequila Aficionado
Media’s own explosive growth, we are proud to present for your enjoyment, Last Tequila Standing,” declared Tequila Aficionado’s CEO, M.A. “Mike” Morales.
Never-before-seen raw footage of some of the tequila industry’s most promising labels will be aired. Each will relate their start up stories and demonstrate their tasty signature cocktails, too.
Colorful brand owners, master distillers, and top flight brand ambassadors took the stage with their enduring tequilas, many of which are still thriving even in 2015’s more competitive tequila market.
[Tweet “Tequila Aficionado Media Presents Last Tequila Standing!”]
In the late summer of 2011, 18 brave tequila brands took up this challenge–
To appear on the first ever televised tequila reality show to share with the world their personal stories and to participate in a judged tasting competition to be named the Last Tequila Standing.
As with most TV pilots and shows that are ahead of their time, Last Tequila Standing struggled to find a permanent network home.
“After a series of fits-and-starts, several failed business deals and cable company mergers that never happened, Last Tequila Standing was all but lost,” recounts Morales, a producer and one of the hosts of the show.
From the moment Season 1’s taping had wrapped, Morales worked tirelessly for months with the Executive Producers to try to fulfill the show’s original mission–
To educate and inform tequila aficionados worldwide in an entertaining fashion on the finer points of Mexico’s national spirit, as well as to help promote organic, artisanal, small batch, and boutique tequila Brands Of Promise(TM).
“But just a few years later, with the advent of streaming video made popular by services like Hulu, Amazon, and Netflix, the playing field has changed dramatically,” adds Lisa Pietsch, Tequila Aficionado Media’s COO in charge of social media marketing. “Last Tequila Standing lends itself perfectly to our binge watching audience.”
Participating tequila brands include…
Alquimia Organic Tequila, Alma de Agave, Crótalo, Cuestión, Don Pilar, Tributo, SilverCoin, and many others.
In addition, Sal del Mar gourmet sea salt, Casa ZG sangrita mix, and Nature’s Agave syrup are also highlighted.
Along with Tequila Aficionado Media’s CEO and Tequila Journalist, M.A. “Mike” Morales, Clayton J. Czczech guest judges on Last Tequila Standing.
Also on hand to impart his vast tasting expertise is industry expert Christopher Zarus, inventor of the only take home tequila tasting kit, TequilaRack, which will also be featured extensively.
“Since the taping of Season 1 of Last Tequila Standing, the Tequila Industry has aggressively pursued global expansion into countries like China, Russia, India, and Brazil,” explains Morales.
[Tweet “The streaming of Last Tequila Standing is a global event of epic proportions!”]
“Given that our audience is not only viewing Tequila Aficionado from these locations,” asserts Pietsch, “but all across Canada, the United States, Germany and Mexico, we can truly say that the airing of Last Tequila Standing will be a global event of epic proportions!”
Watch for new episodes of Last Tequila Standing premiering every day–for 45 days–beginning on National Tequila Day, July 24, 2015 at 11AM CDT.
[*Editor’s note: As a courtesy and at the request of Clayton J. Czczech, Tequila Aficionado has attempted to remove all videos and photographs in which he was featured without degrading the balance of the Last Tequila Standing content provided to us.]