Tequila Aficionado: Where It All Began

In the Beginning, There Was Only Audio

Tequila Aficionado: Where It All Began https://wp.me/p3u1xi-5Gt

On October 27, 2017, Tequila Aficionado Media celebrated its 18th anniversary with an invitation-only VIP tasting at the site of the very first Sipping Off The Cuff© podcast

The iconic El Cholo Cafe in Pasadena, California.

As the crowning jewel of 2017’s Wild Wild West Tour, El Cholo Cafe itself was commemorating its 94th year serving authentic Mexican cuisine to Southern California.

For those who attended, the 2017 Editions of both anniversaries was indeed magical.

We’ll be back once again in 2018 as our last stop on the Great Festival Chase Tour.

A Celebratory Audio Podcast

During a short lull in the action, Tequila Aficionado’s Founder Alex Perez, and CEO Mike Morales, took a moment or two to catch their breath and to reflect on the nearly twenty years of honest, authentic tequila and agave spirits news and reviews.

Growing with The Internet

We often say that Tequila Aficionado has grown parallel to the Internet.

For instance, in the early days, most all of our reviews were audio only.  Later, with the creation of YouTube, Tequila Aficionado moved to strictly video reviews on its own channel.

To date, we have over 500 video reviews, with new ones being added weekly.

The Resurgence of Audio

As the Internet continues to evolve, it seems that certain thingsTequila Aficionado: Where It All Began https://wp.me/p3u1xi-5Gt never really die.  Audio podcasting has been reinvented and is even more popular than ever.

Whether using an elaborate set up, or simply pressing the button on the voice recording function of a smart phone, anyone can establish their own podcast channel.

The advances in software have allowed us to pull the audio from our Sipping Off The Cuff(c) episodes and to upload them to our BlogTalk Radio channel.

Multi-tasking is a way of life these days, but now you can take us with you wherever you go–

To the gym, on the way to work, to the local bar, or even to your neighborhood liquor store.

“Alexa, play Tequila Aficionado podcast”

Another easier way to stay up-to-date on the latest Sipping Off The Cuff(c) episode of your favorite tequila, mezcal or agave spirit, is to tell your virtual assistant, Amazon Alexa, to play it for you.

Tequila Aficionado: Where It All Began https://wp.me/p3u1xi-5Gt

Simply repeat the above command and–BAM!–Alexa will play the latest Sipping Off The Cuff(c) review for you.  If you’ve missed earlier episodes, just ask Alexa to play the previous review, and so on.

[Note:  BlogTalk Radio inserts short commercial breaks into the audio.  A radio aggregator then picks up the audio tracks and feeds them to Alexa, however, the ads are blacked out.  Please disregard the intermittent “dead air,” and keep listening to the end of each episode.]

Hey, nothing’s perfect, but…

We have come a long way from handheld tape recorders, microphones and tequila glasses.

The El Cholo Cafe Tequila Tour

A Southern California Tradition

The El Cholo Cafe Tequila Tour https://wp.me/p3u1xi-5uu

Pasadena, California’s landmark El Cholo Cafe Restaurant’s Tequila Tour has been a major community event for the past 17 years.  Commemorating its 94th year serving authentic Mexican cuisine to Southern California, the October 27, 2017 edition was destined to be special.

Also in 2017, Tequila Aficionado was celebrating its 18th anniversary of the very first Sipping Off The Cuff© podcast episode taped at the family-owned eatery’s original Pasadena location.

Needless to say, it was an honor when El Cholo’s owner, Blair Salisbury, graciously asked Tequila Aficionado Media to anchor an exclusive VIP Hour during El Cholo’s Tequila Tour, and to share the fine craft agave spirits accompanying us on our 2017 Wild Wild West Tour.

The El Cholo Cafe Tequila Tour https://wp.me/p3u1xi-5uu

Flawlessly guided by El Cholo’s point man for this shindig, consultant Alex Delgado, we were given the restaurant’s intimate West Patio to showcase the Brand of Promise(c) nominees that traveled with us throughout the month of October.

A Very Special Guest

The El Cholo Cafe Tequila Tour https://wp.me/p3u1xi-5uuDays before the El Cholo Tequila Tour, with help from the fine folks at PKGD Media who handle publicity for Tequila G4, we managed to convince the “Mad Scientist” of tequila, Felipe Camarena, to make an unscheduled guest appearance at El Cholo’s fiesta.

It was enlightening to discuss the state of the Tequila Industry from a long time agave grower’s point-of-view.  Of great concern was the ongoing Agave Crisis, the ramifications of an agave shortage, and what Felipe considered was the real cause of the problems.

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

The VIP Hour

Before we knew it, employees of El Cholo’s opened the floodgates of the West Patio to the VIP Hour.

The El Cholo Cafe Tequila Tour https://wp.me/p3u1xi-5uu

Joined by CMO Lisa Pietsch, Tequila Aficionado’s Founder, Alex Perez, and Tequila TJs Dave Dinius and Rick Levy, as well as some Brand of Promise(c) representatives, we were instantly surrounded by the smiling faces of dozens of passionate tequila aficionados.

These anxious VIPs were more than ready to sample some of the finest small batch, micro-distilled and handcrafted agave spirits that may or may not have been available, yet, in California.

The El Cholo Cafe Tequila Tour https://wp.me/p3u1xi-5uu

Where It All Started

Mid-way through the VIP Hour, Blair, Alex, and myself took a few minutes to reminisce about that first podcast, and how each of our endeavors had grown exponentially with the demand for 100% de agave tequila, and now, mezcals.

The El Cholo Cafe Tequila Tour https://wp.me/p3u1xi-5uu

Alex and I even took a moment to record a brief audio podcast memorializing the humble beginnings of Sipping Off the Cuff(c).

End of The Trail

El Cholo’s regularly scheduled Tequila Tour went off without a hitch, while almost everybody who had purchased VIP tickets lingered throughout the rest of the evening.

It was very gratifying to meet and greet so many fans and followers, to answer their burning questions on the participating Brands of Promise(c), and to experience the level of sophistication of the current crop of agave spirits consumers, whether newbies or seasoned sippers.

To Continue the Battle The El Cholo Cafe Tequila Tour https://wp.me/p3u1xi-5uu

Constant and continuing education on agave spirits is a must these days.

El Cholo’s yearly Tequila Tour is not just an event designed to savor authentic Mexican cuisine, but to also elegantly enjoy your continuing agave spirits education.

We look forward to joining forces once again with El Cholo in 2018 to, as Felipe Camarena put it, “Para darle la guerra.”

You can view more photos of El Cholo’s 2017 Tequila Tour here.

 

 

Glass Bottom Spirits: At the End of Good Tequila

What’s at the End of Every Good Tequila?

In the agave spirits soaked Southern California market, no distributor works harder or smarter than owner Humberto Ibarra, importer and distributor at Glass Bottom Spirits.

Co-founded with his cousin, attorney Arturo Lomeli Ibarra in December of 2012, Glass Bottom Spirits was established with a single vision and purpose–

Glass Bottom Spirits: At the End of Good Tequila https://wp.me/p3u1xi-5tn

To import and distribute only the best premium tequila that the great state of Jalisco, Mexico had to offer.

Glass Bottom has since expanded its portfolio to include craft Mexican beers and wines whose quality they believe in.

As a licensed wholesaler, importer, and distributor of the brands they carry, it allows Glass Bottom to set competitive prices to retail stores, restaurants, clubs and bars throughout California.

We spent a warm autumn afternoon talking tequila with Humberto at his offices in Pico Rivera.

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

From Nothing to Something

In this clip, Humberto shares with us his background, what brand building means to him, and how his mother-in-law came up with the company’s unique name.

Humberto divulges his tips for start up tequilas and mezcals contemplating entering the American market.

Ibarra admits that some brand owners have unrealistic expectations when coming into the United States.  He feels it’s his job to steer them in the right direction.

Glass Bottom Spirits: At the End of Good Tequila https://wp.me/p3u1xi-5tn

Of vital importance to him–

That each brand he imports and distributes must budget for some kind of marketing in order to compete for mind share in the already over-crowded liquor store shelves and restaurant back bars.

The Magic of Mandala

Here, Humberto discusses what it takes to bring a small brand with a specialty bottle onto the burgeoning Extra Anejo segment.

Tequila Tasting with Humberto

This clip discusses the sexy Chisholm Trail Crafts jarrito tumbler for tequila tasting with the newly relaunched 4 Copas tequila.

What a Chore

We continue our tasting flights with Humberto Ibarra’s newest acquisition, La Tarea tequila.

With the agave crisis looming, the demand for smaller, craft brands that are supported by their own agave will be more in demand.

We also touch lightly on mezcal medley (ensemble), The Lost Explorer.

The Importance of Distribution

Glass Bottom Spirits: At the End of Good Tequila https://wp.me/p3u1xi-5tn

In an era of mega-mergers between competing distributors, the informed consumer will be seeking more quality craft agave spirits.

To that end, small-to-mid sized distributors will become even more important for these brands in the race to compete with the Big Dawgs.

Glass Bottom Spirits seems poised to maintain significant shelf space for its clients against all comers.

The Double Life of Dos Almas Tequila

Double Life

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4Emilio De Soto is not only the Maestro Tequilero of overproof tequila Dos Almas blanco and its stablemate, Dos Almas Cinnamon Liqueur, but he is also the founder of a sportswear company.

Following a severe surfing accident, Emilio was inspired by water polo competitors and swimmers while enduring his own grueling physical therapy.  Eventually, De Soto became a competitive triathlete.

De Soto Sport Triathalon Company grew out of a need for versatile clothing for triathletes.  And Dos Almas sprang out of a need for a tasty beverage among these extreme super competitors after races.

Farmer and The Seahorse

An avid outdoorsman, Emilio and his family frequently take camping trips.  Aware that we were on our Wild Wild West Tour in our own “mobile command center” (camper), De Soto chose to meet with us at a scenic bar and restaurant called Farmer and the Seahorse.

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A multi-cuisine restaurant owned by celebrity chef, Brian Malarkey, this new farm to table eatery is nestled in the lovely Torrey Pines neighborhood of La Jolla, California.

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We were joined by certified Catador (tequila taster) and Director of Food and Beverage for Farmer and the Seahorse, Green Acre Campus Pointe and Green Acre Nautilus, Chris Simmons.

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4

Inside a converted vintage Airstream trailer/meeting room, we taped an in-depth discussion of all things Dos Almas.

In His Own Words

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

In this segment, we cover Emilio’s background, what drove him to concoct his earlier versions of Dos Almas, its high proof flavor profile, and even the types of ideal glassware used for tequila events at the restaurant.

A Matter of Endurance

Of Cuban decent, Emilio De Soto is a man of many passions.

He admitted that as a young man bussing tables at a restaurant, he was exposed to fine sipping tequilas long before it became fashionable.  That passion has stayed with him all his life.

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4

Despite some surprises on the retail side of the spirits industry, Emilio is a staunch believer in the long game.  He knows full well that endurance and persistence pay off.

The Convergence of Two Worlds

In this portion of our interview, De Soto discusses where he sees himself and Dos Almas in five years; the intricate process that goes into Dos Almas Cinnamon Liqueur, and the explanation behind the name and artwork of Dos Almas.

As an added bonus, De Soto manages to creatively combine parts of his sportswear business with Dos Almas by designing a handy carrying sling made from limestone instead of the traditional neoprene.

A Close-Knit Agave Community

Echoing similar sentiments about the importance of disseminating education to an agave information-starved audience, Chris Simmons has recently branched out on his own.

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4

Sipping Life offers the world of Tequila, Mezcal and other Mexican spirits through an exciting array of enrichment opportunities that include tastings, tours, education and consulting.

Tequila’s Ironman

The Double Life of Dos Almas Tequila https://wp.me/p3u1xi-5f4

With humbleness and graciousness, along with guidance and encouragement from Simmons and others in the close-knit agave community, Emilio De Soto and Dos Almas is destined to be Tequila’s Ironman in the often challenging spirits race to the top shelf.

The Arizona Taco Festival

No Days Off

When we discovered that on one of our rare free days during the Wild Wild West 2017 Tour would coincide with the famed Arizona Taco Festival, we knew that was a party we needed to crash and cover.

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Armed with press passes courtesy of the Founder of the Taco Fest, David Tyda, we arrived at the Salt River Fields in Scottsdale along with what seemed to be the entire city.

Bring Water!

Even though the event took place on the weekend of October 14th and 15th, 2017, the desert heat was unrelenting.

Planned Events

The Arizona Taco Festival https://wp.me/p3u1xi-5lL

The 8th Annual Arizona Taco Festival is famous for its wild and crazy contests during the two day affair.

Billed by USA Today as one of the country’s most exciting food shows, besides endless amounts of tacos from established eateries, the festival also features a chihuahua beauty pageant, hilarious eating competitions, lucha libre wrestling, and–the real reason for our interest–a tequila expo.

Surprises Under the Tequila Tent

Having heard all kinds of stories over the years from people who attended the Arizona Taco Festival, we felt we needed to investigate their claims for ourselves.

What we didn’t anticipate were the following pop-up surprises by brands we’ve followed with great enthusiasm and even some that came along with us on our Wild Wild West 2017 Tour.

Azunia Makes a Splash!

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

Tequila Terralta Makes an Appearance

Enrique Ramos of Creo Spirits was hard at work in his space serving Terralta Tequila to the masses.  Note the cleverly placed chairs to welcome attendees to sit and sip awhile.

Terralta Tequila and the Arizona Tequila Mafia

And who should be sitting at the Terralta booth but some of the members of the Arizona Tequila Mafia.

These affable gents formed their own Facebook group and get together to sip and savor their favorite brands once or twice per year.

Chili Terralta Cocktail 

And, this was dubbed the official cocktail of the Arizona Tequila Mafia that everyone was raving about made with Terralta Tequila 110 proof–

Cuestion Everything

The Arizona Taco Festival https://wp.me/p3u1xi-5lL

Making an unexpected entrance into the Arizona Taco Festival to celebrate the resurgence of Cuestion Tequila was none other than the brand’s front man, Jason Fandrich.

Casa Mexico in The Mix

Eric Buccio, founder of Casa Mexico Tequila also exhibited at the Arizona Taco Festival.  Here, he gives us a sneak peek into the man and the brand.

The Fun Never Ends

The Arizona Taco Festival https://wp.me/p3u1xi-5lL

Magic like this happens whenever we get out into the public and take tequila to the streets.

Want to reach more tequila and agave spirits enthusiasts?

You should.

Drop us a line at:  mike@tequilapr.com .

Terralta Tequila and Creo Spirits: Behind the Scenes

[*FTC Disclosure: Brands appearing on the Tequila Aficionado Wild Wild West 2017 Tour were vetted as Brand of Promise(c) Nominees and paid a nominal fee to be included.]

The Lay of the Land

The need for small-to-medium sized distributors in every state will become even more important in 2018 to ensure that worthy agave spirit Brands of Promise are not lost in the conglomerate shuffle.

Sensing this demand long before the current trend of mega-mergers, Enrique Ramos, established Creo Commercium Inc (Creo Spirits) in Phoenix, Arizona in 2008.

His current portfolio is stocked with an array of agave spirits, as well Mexican wines and craft beers that are not readily available except at select establishments such as Elvira’s Tequila Cocina & Vino in Tucson.

Hedging Bets

It’s a good bet that that was one of the main reasons Ingeniero Felipe Camarena Curiel, innovator of such remarkably acclaimed and diverse tequilas as Pasote, G4 and Terralta, chose Creo Spirits as his importer and distributor of Terralta in the highly competitive state of Arizona.

Spending countless hours with the man known as “The Mad Genius” of tequila at his state-of-art El Pandillo distillery, Enrique possesses a unique perspective on Felipe Camarena that few folks get the chance to experience.

We caught up with Enrique during the Wild Wild West 2017 Tour at his base of operations in Phoenix.

Here, Ramos divulges the “little things” that Felipe does to add to Terralta’s flavorful profile.

It All Happened by Mistake

Enrique reveals how Felipe Camarena and he established their relationship, and where Terralta is currently available.  He also expresses his views on who chooses to sip Terralta and how these individuals re-calibrate their taste buds through successive tastings.

Personal History

Enrique Ramos, who shares a direct lineage to Pancho Villa, reveals how he got into the business of spirits importation, and what it takes to succeed.

Customer-centric 

Enrique Ramos admits that his greatest allies in the importation/distribution business are his own customers.  And, in the process of taking care of them to best of his abilities, they in turn take care of him.

It’s this kind of customer-centric attitude and attention to detail that will ensure Creo Spirits’–and Terralta’s–success in the long running battle for shelf space.

Sotol’s Cultural Appropriation

sotolFor over the past seven years, I’ve been a huge supporter of the Mexican spirit known as sotol.  You can read what I had to say about it in Tom Barry’s excellent article, A Sotol Story.

In case you’re unaware, sotol is made from the Desert Spoon plant (Dasylirion wheeleri) that grows in Northern Mexico, as well as Arizona, New Mexico, West Texas, and what is known as the Texas Hill Country, and all the way south to Oaxaca.

Sotol has its own Denomination of Origin, and can only be produced in the Mexican states of Durango, Chihuahua, and Coahuila.

In the latter part of 2017, there has been a good bit of positive press like this one in Forbes, for three gentlemen from Austin, Texas who have produced their version called Desert Door.  They’ve even opened a distillery in Austin and are giving tours of their facility.

Claiming historical evidence that it has always been smuggled across Texas borders as moonshine, the owners of Desert Door have been quoted in the Forbes article as “…We want to make sotol to Texas what bourbon is to Kentucky.”

In other words, they propose that their version of sotol be adopted as Texas’ official spirit.

Caution:  Rant Ahead

The above statement prompted the following late night Facebook Live rant on one of our final days of the Wild Wild West 2017 Tour.

It was brought to our attention that the above rant was considered “strained,” “weak,” and “petty” after it aired on Facebook.

While the reader had some valid points for his argument, here’s what we do know–

The Facts on Sotol

–Sotol does have a Denomination of Origin (DO), as mentioned above, since 2001-2002.  It is recognized by 27 countries, except the USA.

–Under the original North American Free Trade Agreement (NAFTA) of 1993-94, only Tequila and Mezcal were recognized by both the US and Canada, while Bourbon Whiskey, Tennessee Whiskey, and Canadian Whiskey were all recognized by Mexico.

–However, the 1997 agreement between the European Union and Mexico recognized the intellectual property of Tequila, Mezcal, Sotol and Charanda.

–At this writing, we have solicited samples of Desert Door Texas sotol for our Sipping Off he Cuff(c) series, but have yet to receive any.

–We have tasted Genius Liquids’ version of Texas sotol made from the Dasylirion texanum, a variety of the plant that grows in Texas.  You can read all about it in our article A Sotol By Any Other Name.

Pay close attention to the owner, Mike Groener, as he explained the lengths he took to distill an authentic product by conferring with several sotol producing families in Mexico.

–It is true that Mexico has been less-than-stellar in protecting and maintaining its DOs, especially lately when it comes to amending the Mezcal normas (regulations) and admitting additional states into the producing and growing regions.

It seems that whenever the transnational corporations that heavily lobby for such changes in order to line their pockets (remember NOM 199 ?), the Tequila or Mezcal Regulatory Councils see fit to do so.

The Denominations of Origin in Mexico have failed small agave spirits producers.  The fact that the US has randomly recognized only a few of these DOs, doesn’t help, either.

–Our sources point out that the Sotol Regulatory Council is not as well financed as the other two major councils.  Their efforts to police and protect its DO are hindered by disorganization and (shocker, here), corruption.

Those sotol producers with pedigree find this fact a source of frustration and disappointment.

–In Sotol’s defense, the original petition for its Denomination of Origin clearly states the archaeological and historical evidence of its existence south of the border, as well as north of it.

The indigenous people who inhabited what is now considered the Borderlands, have a centuries old cultural tie to the sereque (sotol) plant.  Its everyday uses were discovered and exclusively utilized by them.

–The oldest permit to distill sotol commercially on both sides of the border belongs to the famed Jacquez family of Janos, Chihuahua, makers of the Don Cuco and Por Siempre brands.

–And, yes, sotol has been smuggled into the US since before Prohibition.

Probably, the most famous of these smugglers was Pancho Villa, who at one time maintained a “stash house” in El Paso, Texas.

Ironically, he was a teetotaler.   He did, however, partake of sotol for medicinal purposes.  After all, he was born in the Mexican state of Durango, part of the Sotol Denomination of Origin.

Sotol Smugglers’ Blues

Lastly, we salute the partners of Desert Door and their well funded efforts.  Texas has a long entrepreneurial history of Empresarios.

What it does not have is a history of distilling this particular spirit as part of its culture in order to support whole families and communities.  This, in fact, is what Appellations of Origin were designed for.

As Sarah Bowen , a member of our Women In The Tequila Industry gallery discussed in this Facebook thread–

…what is really needed is a more rigorous and thoughtful legal system that recognizes DOs across borders.

Failure to do so could result in a reverse effect for Bourbon Whiskey, Tennessee Whiskey, and Canadian Whiskey within its own borders.

Tit for Tat

The obvious question is–

Why doesn’t Mexico just make their own version of Whiskey and call it Bourbon?

As Ricardo Pico of Sotol Clande so eloquently put it in his response to this Facebook thread…

“…out of respect for an existing category and because we don’t have a tradition or heritage…on Bourbon production.”

Open Doors

Showing respect–a true Texas tradition–especially for an existing spirits category, was successfully accomplished by Genuis Liquids.

Perhaps, someday, like the Karakasevic family when they produced their Charbay Tequila at the renowned La Altena distillery with the blessing of Tapatio’s Carlos Camarena, someone on this side of the border will distill a true sotol at a proper vinata (sotol distillery) on the other side?

It could–and should–happen.

Tequila Aficionado Media Hits the Trail for the 2017 Wild Wild West Tour

Wrangles Agave Spirit Brands of Promise for History Making Promotional Roundup

For Immediate Release!

SAN ANTONIO, TX, UNITED STATES, October 3, 2017

Like the early settlers of the frontier, Tequila Aficionado Media goes west.  Driving a prairie schooner (actually, a travel trailer) loaded with distilled agave spirits—26 brands with 58 distinct expressions in all–to share at private events, public pairing dinners, pop up seminars, and educational catas (tastings) throughout the month of October.

Each yearly tour celebrates Brand of Promise© winners and nominees elected during Tequila Aficionado’s thunderingly popular Sipping Off The Cuff© video and audio reviews.

“Our tours are all about co-creating meaningful brand stories for craft agave spirits worthy of the public’s attention,” explains Lisa Pietsch, CMO of Tequila Aficionado Media and Co-Founder of TequilaPR.

“According to current statistics,” states Mike Morales, CEO of Tequila Aficionado Media and Co-Founder of TequilaPR, “three of the top ten tequila consuming states is out west, and that’s exactly where we’re headed.”

With the determination of the Pony Express, Tequila Aficionado Media’s Wild Wild West 2017 Tour will barnstorm to rowdy saloons and ghost towns in Van Horn, Texas, White Sands, New Mexico, and Tombstone, Arizona.

Where we’ve been during the #wildwildwest2017 tour.

A post shared by Tequila Aficionado (@tequilaaficionado) on

On the route is a whistle stop at the famed Elvira’s Tequila Cocina Vino in Tucson, Arizona where Terralta Tequila from legendary 3rd Generation Master Distiller Felipe Camarena will be introduced along with an exciting new menu.

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Glitz, glamour, and glamping are reserved for a special visit with Torch Cigar Bar and Lounge in Phoenix, hosted by the award winning Embajador tequila.

Inspired by the California Gold Rush, Tequila Aficionado’s Wild Wild West Tour rough rides toward La Jolla for a private interview with tequila Dos Almas’ founder Emilio DeSoto.

The following evening, a tequila pairing dinner with DesMaDre tequila is on tap at Sol Mexican Cocina in Newport Beach.

On location in Los Angeles, there will be two more private catas held by Revel Avila blue agave spirit, and Tres Ochos tequila.

During the public and private tastings, the “jarrito” tumbler–a new experimental glass designed specifically for tasting and serving tequila, mezcal, and other agave spirits–will be showcased.

Developed by Chisholm Trail Craft Glasses in Austin, Texas, the jarrito tumbler is expected to revolutionize the glassware industry by being more aesthetic and organoleptically accurate than other vessels currently used to sample and judge Mexican agave spirits.

The end of the trail will be celebrated at the landmark El Cholo Cafe Restaurant’s annual Tequila Tour in Pasadena.  El Cholo’s Tequila Tour commemorates its 94th year serving authentic Mexican cuisine to Southern California.

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Tequila Aficionado Media will anchor an exclusive VIP Hour inside El Cholo’s Tequila Tour to honor the 18th anniversary of the first Sipping Off The Cuff© podcast taped at the iconic eatery.

“The range of agave spirits on this year’s Wild Wild West 2017 Tour is some of the finest sampling of Mexican agave spirits we’ve ever travelled with,” declares Morales.  “We urge you to try them for yourself.”

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For a complete list of participating agave spirits on the Wild Wild West 2017 Tour, click here.  For ticket information on El Cholo’s Tequila Tour, go here or call 626-795-5800.  More about Chisholm Trail Craft Glasses is here.

Tomorrow We Ride! #WildWildWest2017

It’s time for the…

#WildWildWest2017

 

#WildWildWest2017

We’re packing up and getting ready to ride for some spectacular brands this year.  Here’s what our tour itinerary looks like, barring any unforeseen adventures.  It’ll be a nonstop month of tequila and mezcal fun!

Follow #WildWildWest2017

Follow us on Facebook HERE for all of our LIVE broadcasts. 

Follow us on Instagram HERE for photos and short videos from the tour.

 

#WildWildWest2017

We’re proud to ride for these brands:

4 Copas Tequila

888 Tres Ochos Tequila

Amorada Tequila

Ayate Tequila

Azunia Tequila

De La Tierre Maple Tequila Liqueur

Desmadre Tequila

Don Amado Mezcal

Dos Almas Tequila

Embajador Tequila

Fuenteseca Cosecha Tequila

Los Osuna Agave Spirit

Malinalli Tequila

Mandala Tequila

Nectar Blends Agave Wine

One With Life Tequila

Revel Avila Agave Spirit

Scorpion Mezcal

Seleccion ArteNom Tequila

Senor Rio Tequila

Siempre Tequila

Soltado Tequila

Tapatio Tequila

G4 Tequila

Terralta Tequila

Titanium Tequila

 

Catch Us If You Can!

 

30-SepLoad, Record & Secure all Cases of Spirits, Balance Load
1-OctDrive to Sonora, TX
2-OctDrive to Van Horn, TX
3-OctPhoto shoot at Davis Mountains State Park
4-OctPhoto Processing and Scheduling Day
5-OctDrive to Alamagordo, NM
6-OctPhoto shoot at White Sands National Monument
7-OctDrive to Lordsburg, NM
8-OctDrive to Tombstone, AZ
9-OctDrive to Tucson, AZ
10-Oct

Event at Elvira’s in Tucson (Terralta)

11-OctDrive to Phoenix, AZ
12-Oct

Events at Modern Margarita & Torch Cigar Bar in Phoenix, AZ (Embajador)

13-OctPrivate Tasting in Phoenix
14-Oct

Arizona Taco Fest

15-OctDrive to Yuma, AZ
16-OctDrive to San Diego, CA
17-OctPhoto Shoot at Pio Pico Resort
18-OctFeature Article Writing & Scheduling Day
19-OctDrive to La Jolla, CA
20-OctInterview in La Jolla, CA (Dos Almas)
21-Oct

Event at Sol Cocina in Newport Beach, CA (Desmadre)

22-OctDrive to San Dimas, CA
23-OctPhoto & Video Processing & Scheduling Day
24-Oct

Private Distributor Tasting with Glassbottom Distributors (CA)

25-Oct[Revel Avila Event TBA]
26-Oct[Tres Ochos Event TBA]
27-Oct

El Cholo’s 17th Annual Tequila Tour in Pasadena, CA

28-OctPhoto & Video Processing Day
29-Oct

Drive to Palm Springs

10/30/2017-11/12/2017Post Tour Work & Follow Up to Include:
Photo/Video Processing & Scheduling
Sit & Sips with Brand Reps That Want to Visit
Feature Article Writing & Scheduling
Correspondence to include Brand & Distributor Introductions
Addition of Tequila Aficionado Wiki Files for all Sponsors